Search Engine Optimization What is SEO Search engine
![Search Engine Optimization Search Engine Optimization](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-1.jpg)
![What is SEO? Search engine optimization (SEO) is the process of improving the visibility What is SEO? Search engine optimization (SEO) is the process of improving the visibility](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-2.jpg)
![How SEO can Help You? How SEO can Help You?](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-3.jpg)
![Search Engines How does Google determine a highly ranked site? Search Engines How does Google determine a highly ranked site?](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-4.jpg)
![First, why Google? Let’s look at market share: First, why Google? Let’s look at market share:](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-5.jpg)
![Google’s Algorithm – Part 1 Relevancy Google’s Algorithm – Part 1 Relevancy](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-6.jpg)
![Relevancy • Google first decides whether your site is relevant based on its text. Relevancy • Google first decides whether your site is relevant based on its text.](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-7.jpg)
![Google’s Algorithm – Part 2 Authority Google’s Algorithm – Part 2 Authority](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-8.jpg)
![Authority • Once Google determines your web site pages are relevant, you need to Authority • Once Google determines your web site pages are relevant, you need to](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-9.jpg)
![What Can I change to Improve my SEO today? What Can I change to Improve my SEO today?](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-10.jpg)
![Basic On-Page Elements that we can control • Title Tag – Should match to Basic On-Page Elements that we can control • Title Tag – Should match to](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-11.jpg)
![Basic Off-Page Factors • Links, Links and more Links • Quality Links are valued Basic Off-Page Factors • Links, Links and more Links • Quality Links are valued](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-12.jpg)
![When should you SEO? When should you SEO?](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-13.jpg)
![Why should you SEO? Ranking high will lead to more traffic. Why should you SEO? Ranking high will lead to more traffic.](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-14.jpg)
![Here are some case studies: Here are some case studies:](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-15.jpg)
![Example of a Positive SEO Campaign: Paper. Street. com • 15, 000 Site Visitors Example of a Positive SEO Campaign: Paper. Street. com • 15, 000 Site Visitors](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-16.jpg)
![Example of a Positive SEO Campaign: Law Firm “A” • 4, 000+ Site Visitors Example of a Positive SEO Campaign: Law Firm “A” • 4, 000+ Site Visitors](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-17.jpg)
![Example of a Positive SEO Campaign: Law Firm “B” • 3, 500+ Site Visitors Example of a Positive SEO Campaign: Law Firm “B” • 3, 500+ Site Visitors](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-18.jpg)
![](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-19.jpg)
- Slides: 19
![Search Engine Optimization Search Engine Optimization](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-1.jpg)
Search Engine Optimization
![What is SEO Search engine optimization SEO is the process of improving the visibility What is SEO? Search engine optimization (SEO) is the process of improving the visibility](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-2.jpg)
What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines, via search results.
![How SEO can Help You How SEO can Help You?](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-3.jpg)
How SEO can Help You?
![Search Engines How does Google determine a highly ranked site Search Engines How does Google determine a highly ranked site?](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-4.jpg)
Search Engines How does Google determine a highly ranked site?
![First why Google Lets look at market share First, why Google? Let’s look at market share:](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-5.jpg)
First, why Google? Let’s look at market share:
![Googles Algorithm Part 1 Relevancy Google’s Algorithm – Part 1 Relevancy](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-6.jpg)
Google’s Algorithm – Part 1 Relevancy
![Relevancy Google first decides whether your site is relevant based on its text Relevancy • Google first decides whether your site is relevant based on its text.](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-7.jpg)
Relevancy • Google first decides whether your site is relevant based on its text. • You need text on your site targeting specific keyword phrases.
![Googles Algorithm Part 2 Authority Google’s Algorithm – Part 2 Authority](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-8.jpg)
Google’s Algorithm – Part 2 Authority
![Authority Once Google determines your web site pages are relevant you need to Authority • Once Google determines your web site pages are relevant, you need to](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-9.jpg)
Authority • Once Google determines your web site pages are relevant, you need to increase your authority. • You need citations from other web sites, thereby recommending you as a destination for your products and services.
![What Can I change to Improve my SEO today What Can I change to Improve my SEO today?](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-10.jpg)
What Can I change to Improve my SEO today?
![Basic OnPage Elements that we can control Title Tag Should match to Basic On-Page Elements that we can control • Title Tag – Should match to](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-11.jpg)
Basic On-Page Elements that we can control • Title Tag – Should match to keyword phrases • Content – The more the better • Properly Validated Website • Fast Loading • Organized Web Site • Headlines – Should match to keyword phrases • Internal Linking Structure
![Basic OffPage Factors Links Links and more Links Quality Links are valued Basic Off-Page Factors • Links, Links and more Links • Quality Links are valued](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-12.jpg)
Basic Off-Page Factors • Links, Links and more Links • Quality Links are valued more. • Quantity is not the goal.
![When should you SEO When should you SEO?](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-13.jpg)
When should you SEO?
![Why should you SEO Ranking high will lead to more traffic Why should you SEO? Ranking high will lead to more traffic.](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-14.jpg)
Why should you SEO? Ranking high will lead to more traffic.
![Here are some case studies Here are some case studies:](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-15.jpg)
Here are some case studies:
![Example of a Positive SEO Campaign Paper Street com 15 000 Site Visitors Example of a Positive SEO Campaign: Paper. Street. com • 15, 000 Site Visitors](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-16.jpg)
Example of a Positive SEO Campaign: Paper. Street. com • 15, 000 Site Visitors a month (5, 000 for main site and 10, 000 for the blog) • 73% of traffic from search engines, 15% from direct and 12% from referrals • Multiple inquiries a day as a result.
![Example of a Positive SEO Campaign Law Firm A 4 000 Site Visitors Example of a Positive SEO Campaign: Law Firm “A” • 4, 000+ Site Visitors](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-17.jpg)
Example of a Positive SEO Campaign: Law Firm “A” • 4, 000+ Site Visitors a month • 88% of traffic from search engines, 6% from direct and 6% from referrals • 4+ calls a day and 2+ web inquiries a day (approx. 120 calls per month)
![Example of a Positive SEO Campaign Law Firm B 3 500 Site Visitors Example of a Positive SEO Campaign: Law Firm “B” • 3, 500+ Site Visitors](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-18.jpg)
Example of a Positive SEO Campaign: Law Firm “B” • 3, 500+ Site Visitors a month • 60% of traffic from search engines, 26% from direct and 14% from referrals • 9+ inquiries a day
![](https://slidetodoc.com/presentation_image_h2/4cba1005937627e17b09daa41a24347b/image-19.jpg)
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