- Slides: 19
Search Engine Optimization
What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines, via search results.
How SEO can Help You?
Search Engines How does Google determine a highly ranked site?
First, why Google? Let’s look at market share:
Google’s Algorithm – Part 1 Relevancy
Relevancy • Google first decides whether your site is relevant based on its text. • You need text on your site targeting specific keyword phrases.
Google’s Algorithm – Part 2 Authority
Authority • Once Google determines your web site pages are relevant, you need to increase your authority. • You need citations from other web sites, thereby recommending you as a destination for your products and services.
What Can I change to Improve my SEO today?
Basic On-Page Elements that we can control • Title Tag – Should match to keyword phrases • Content – The more the better • Properly Validated Website • Fast Loading • Organized Web Site • Headlines – Should match to keyword phrases • Internal Linking Structure
Basic Off-Page Factors • Links, Links and more Links • Quality Links are valued more. • Quantity is not the goal.
When should you SEO?
Why should you SEO? Ranking high will lead to more traffic.
Here are some case studies:
Example of a Positive SEO Campaign: Paper. Street. com • 15, 000 Site Visitors a month (5, 000 for main site and 10, 000 for the blog) • 73% of traffic from search engines, 15% from direct and 12% from referrals • Multiple inquiries a day as a result.
Example of a Positive SEO Campaign: Law Firm “A” • 4, 000+ Site Visitors a month • 88% of traffic from search engines, 6% from direct and 6% from referrals • 4+ calls a day and 2+ web inquiries a day (approx. 120 calls per month)
Example of a Positive SEO Campaign: Law Firm “B” • 3, 500+ Site Visitors a month • 60% of traffic from search engines, 26% from direct and 14% from referrals • 9+ inquiries a day