Realizing the dream of a Unified Content Strategy

What is content strategy? A content strategy is the high-level vision that guides future

Elements of a unified content straetgy © 2018 Adobe Systems Incorporated. All Rights Reserved.

Comprehensive © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adaptability across channels © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Consistency Product Manual Product Website Training Material White Paper Social Media Email Blog ©

Findability © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Effectiveness Grammar Rules Terminology Rules Style Guidelines Schematron Rules Content Reuse Rules © 2018

Process Content Owner Content Author Graphic Designer Subject Matter Expert Translation Manager Production Manager

Personalization © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Analyze & Optimize © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Roadblocks to a Unified Content Strategy © 2018 Adobe Systems Incorporated. All Rights Reserved.

Silos of existence © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Product Support – a critical element of Digital Experience Marketing Content (marketing website) –

But Support Experience leaves a lot to be desired Technical Content (support documentation)– a

What’s the solution? © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Unified Content Management System © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Reuse content across departments, for higher consistency Deliver a uniform and more effective experience

Adobe Experience Manager + XML Documentation for AEM AN ENTERPRISE-CLASS CCMS (Component Content Management

Reuse content across technical and marketing content Adobe Experience Manager Website Marketing Asset XML

One Adobe Solution for Enterprise Content © 2017 Adobe Systems Incorporated. All Rights Reserved.

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What is content strategy? A content strategy is the high-level vision that guides future content development to deliver against a specific business objective © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Process Content Owner Content Author Graphic Designer Subject Matter Expert Translation Manager Production Manager © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Translat e

Product Support – a critical element of Digital Experience Marketing Content (marketing website) – a rich experience generally managed through web CMSs © 2018 Adobe Systems Incorporated. Allrights Reserved. Adobe Confidential. © reserved. Adobe Confidential.

But Support Experience leaves a lot to be desired Technical Content (support documentation)– a poor experience as lot of web CMSs are not well suited for managing technical content Professional © 2018 Adobe Systems Incorporated. Allrights Reserved. Adobe Confidential. © reserved. Adobe Confidential.

Reuse content across departments, for higher consistency Deliver a uniform and more effective experience to end users across all touchpoints Business value of a Unified Content Management System Efficiently manage the content lifecycle endto end for all content © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Manage all content on a single platform, resulting in higher ROI

Adobe Experience Manager + XML Documentation for AEM AN ENTERPRISE-CLASS CCMS (Component Content Management System) Unified Strategy Bring marketing and technical content onto the same platform for a unified content strategy Consistent Experience XML Documentation solution Like AEM components. Assets, Sites etc. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager (Web CMS) Provide a consistent content experience at every touchpoint of the customer journey, pre- & post-sale

Reuse content across technical and marketing content Adobe Experience Manager Website Marketing Asset XML Documentation Solution Technical Specs Marketing Asset Technical Specs Marketing Offer Data Sheet Admin Guide © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Marketing Video Web Component Technical Specs Marketing Offer Technical Specs Marketing Video Data Sheet Admin Guide Web Component