OUTLINE OF PRESENTATION DNA Daily News Analysis RNA

OUTLINE OF PRESENTATION ØDNA – Daily News & Analysis ØRNA – Research N Archives Introducing the concept ØRNA Functions Strategic growth in 5 years ØInformation Management & Services 24 x 7 single sign-on access ØContent Management DNA’s Digital Asset Management System ØContent Syndication Business Initiative by RNA ØE-Paper Management Brand reach from a Global Touch point ØMarketing RNA Sustaining growth trajectory ØRNA Analytics Mapping Insights for Strategic Development ØValuating RNA Novel method of notional value ØConclusion IFLA International Newspaper Conference 2010

DNA – DAILY NEWS & ANALYSIS ØDNA launched in Mumbai on July 30, 2005 Ø English Daily Broadsheet Ø Publisher – Diligent Media Corporation Ltd. Ø Five Editions – Mumbai, Pune, Ahmedabad, Jaipur and Bangalore Ø 7 th largest English daily. Total Readership 15. 3 lac (IRS 2009 R 2) Ø India’s Fastest Growing English Newspaper IFLA International Newspaper Conference 2010

RNA–RESEARCH N ARCHIVES INTRODUCING THE CONCEPT Ø Conceptualized & functional in June ‘ 05 before launch of DNA Ø The database architecture and workflow of the Digital Archives Management System was conceived and developed factoring easy integration & scalability of new Editions Ø RNA Archival Operations Network is run from Mumbai, Ahmedabad, Pune, Jaipur & Bangalore. Over 1000 updates in the Archives everyday Ø RNA Mumbai is the central hub, managing the Archives, Quality Control, Usage monitoring & analytics and new developments. Ø RNA ONLINE LIBRARY SYSTEM is the front-end. It is a web based single window 24 x 7 access to the Digital Archives, Information resources & Services across all DNA Editions in India Ø Digital rights management is inbuilt setting accesses as justified by the user’s job profile. This serves to protect the Archives, Databases and Wire accesses from being misused without hampering the cause of a single sign on facility Ø RNA provides essential research support to DNA Editorial & Ad Sales on demand proactively through various services, info-capsules, Media Track and so on Ø RNA business initiative on Content Syndication has made it a Strategic Business Unit and Profit Centre Ø Developing DNA E-Paper and introducing revenue model have been value-ad by RNA IFLA International Newspaper Conference 2010

RESEARCH N ARCHIVES FUNCTIONS June 2005 January 2006 May 2007 INFORMATION MANAGEMENT CONTENT SYNDICATION E-PAPER MANAGEMENT Meeting Information Needs & Providing Knowledge Stimulus Assimilation & Archiving of DNA Intellectual Property Licensing & Monetization Wire Services Content Services Databases Info Products Library DNA Digital Archives Stories Photographs Cartoons & Graphics Illustrations Website Mgmt Sales & Marketing Legal & Finance Customer Service TG: Entire Organisation TG: Primarily Editorial TG: Aggregators/Syndicators/Publishers IFLA International Newspaper Conference 2010 DNA E-Paper Service & Monetization Maintenance Development Tracking and Analysis Ad Space Marketing TG: All India/NRIs/Global

INFORMATION MANAGEMENT Research Library (Newspapers, Magazines, Books) Media Track (Current Awareness Service) Wire Services (Licensing, Monitoring, Billing & Payment) Meeting Information Needs & Providing Knowledge Stimulus Databases (Internal & External) E-Resources Ready Reckoners (Quick Reference Infocapsules) Webliography (E-Papers, E-Publications & E-Books) (Researched & Recommended websites) Target Group : Entire Organisation Deployment : Intranet IFLA International Newspaper Conference 2010

CONTENT MANAGEMENT DNA Newspaper Archives-Physical DNA Newspaper Archives-Digital (E-Paper – PDF Files, Quark Files) (Bound Volumes) DNA Intellectual Property Story Archives (Daily Updation) (Published & Unpublished) *Assimilate Graphic Archives (Daily Updation) *Index *Database Creation *24 x 7 Access & Retrieval Illustration Archives (Daily Updation) Photo Archives (Daily Updation) Cartoons Archives (Daily Updation) Target Group : Primarily Editorial Deployment : Intranet IFLA International Newspaper Conference 2010

CONTENT SYNDICATION Website Management 3 dsyndication. com Syndication Database Creation Daily Updation Sales Devise strategy to leverage content Identify vendors Negotiate contracts DNA Copyright Licensing & Monetization + Dainik Bhaskar & Divya Bhaskar Client Account Mgmt. & Customer Servicing Legal & Finance Co-ordination Marketing Brand recognition, Higher visibility, Wider reach Technical Co-ordination Target Group : Aggregators/Syndicators/Publishers Deployment : Syndication website & Direct Marketing IFLA International Newspaper Conference 2010

E-PAPER MANAGEMENT Subscriptions Management Customer Servicing E-Paper Development DNA E-PAPER Tracking & Analysis Finance Co-ordination Technical Co-ordination & Maintenance Target Group: Deployment : All India/NRIs/Global DNA website & direct Link IFLA International Newspaper Conference 2010

RNA DIGITAL TOUCH POINTS RNA Online Intranet DNA Syndication Website www. 3 dsyndication. com DNA E-Paper http: //epaper. dnaindia. com IFLA International Newspaper Conference 2010

RNA INFORMATION SERVICES v. Databases – Links to all subscribed data resources, wire services, imagery v. E-Papers – Links to DNA E-Paper Archives, subscribed E-papers & other IFLA International Newspaper Conference 2010

DNA E-PAPER All Editions with Complete Archives

RNA INFORMATION SERVICES v. Databases – Links to all subscribed data resources, wire services, imagery v. E-Papers – Links to DNA E-Paper Archives, subscribed E-papers & other v. E-Books – Links to e-books, e-encyclopedias, e-thesaurus, e-dictionaries v. E-Publications – Links to national & international newspapers & magazine sites v. Webliography - Researched & Recommended websites indexed by subject v. RNA Library – Lists Books, Newspaper, Magazines at DNA Edition locations v. Media Track – Daily CAS on the Media Industry. IFLA International Newspaper Conference 2010

MEDIA TRACK Current Awareness Service

RNA INFORMATION SERVICES v. Databases – Links to all subscribed data resources, wire services, imagery v. E-Papers – Links to DNA E-Paper Archives, subscribed E-papers & other v. E-Books – Links to e-books, e-encyclopedias, e-thesaurus, e-dictionaries v. E-Publications – Links to national & international newspapers & magazine sites v. Webliography - Researched & Recommended websites indexed by subject v. RNA Library – Lists Books, Newspaper, Magazines at DNA Edition locations v. Media Track – Daily CAS on the Media Industry. v. Ready Reckoner - Quick Reference Info-capsules compiled by RNA. IFLA International Newspaper Conference 2010

READY RECKONER Researched Compilations for Quick Reference

RNA INFORMATION SERVICES v. Databases – Links to all subscribed data resources, wire services, imagery v. E-Papers – Links to DNA E-Paper Archives, subscribed E-papers & other v. E-Books – Links to e-books, e-encyclopedias, e-thesaurus, e-dictionaries v. E-Publications – Links to national & international newspapers & magazine sites v. Webliography - Researched & Recommended websites indexed by subject v. RNA Library – Lists Books, Newspaper, Magazines at DNA Edition locations v. Media Track – Daily CAS on the Media Industry. v. Ready Reckoners - Quick Reference Info-capsules compiled by RNA. v. DNA History – DNA Timeline, DNA Newsletter v. DNA in the News – News articles on DNA published in various sources v. ASK RNA – Interactive tool for posting research queries IFLA International Newspaper Conference 2010

ASK RNA Interactive Query Tool

RNA ONLINE - DIGITAL ARCHIVES Single Window 24 X 7 access across all Editions to DNA Digital Archives & Info resources IFLA International Newspaper Conference 2010

STORY ARCHIVES Byline Search IFLA International Newspaper Conference 2010

QUICKREF ARCHIVES Selective Backgrounders

IMAGE ARCHIVES Simple Search IFLA International Newspaper Conference 2010

IMAGE ARCHIVES Advance Search IFLA International Newspaper Conference 2010

ALL IMAGES RETRIEVED Thumbnails Display IFLA International Newspaper Conference 2010

SPECIFIC IMAGE Mid-size Display with Metadata IFLA International Newspaper Conference 2010

MARKETING RNA ORIENTATION – Part of induction program for new employees Regular orientation program for Editorial & Ad sales Intent – Optimize usage of RNA resources and services. Meet usage targets RNA ALERTS – Mailer alerts to target groups on new additions to the Archives, Resources or RNA Online services. Selective Dissemination Of Information (SDI) Intent –Create a buzz about RNA from time to time. Perception management RNA COMMUNIQUE – Highlighting the utility of the various resources available on RNA Online in a practical user friendly communication Intent – Giving practical tips. Frequent refreshing of Homepage IFLA International Newspaper Conference 2010

RNA ANALYTICS • Monitoring additions to Archives • Monitoring RNA Usage • Web metrics of DNA E-Paper site • Web metrics of Syndication site • Syndication Business - Analysis & Revenue • Brand Reach Analysis • MIS Updates for top management • Monthly insights used to fine-tune growth strategy • Quarterly reports & SWOT analysis used for long-term growth strategy IFLA International Newspaper Conference 2010

RNA VALUATION RNA SERVICES - VALUATION MEASURED IN TERMS OF Ø Ø Ø Availability of a comprehensive 24 x 7 digital database and research facility Desktop access across editions Improved efficiency & turnaround time of Editorial Research support for Sales revenue A Learning Centre for all employees in the organization DNA ARCHIVES - VALUATION MEASURED IN TERMS OF Ø Value of Digital Archives being built – E-paper, Stories, Photographs, Cartoons, Illustrations Ø DNA Assets valuation BRAND VALUATION MEASURED IN TERMS OF Ø Brand reach generated through Syndication business – second/third party platforms Ø Brand reach generated through E-paper & Syndication site IFLA International Newspaper Conference 2010

CONCLUSION • DNA – Research N Archives has earned its place in the management mind space by building a successful model of Information & Content Management and Content Monetization • With a small team of 11 members RNA delivers substantial & measurable value to DNA. • DNA – Research N Archives went from Cost centre in 2005 to Profit centre in 2008 and has been posting about 40% YOY revenue growth since. • On the anvil … Knowledge Management. We are partially there but intend to have the full system in place in the very near future VISION “Knowledge hub par excellence adding value across the organization” IFLA International Newspaper Conference 2010

THANK YOU I will be happy to interact anita@dnaindia. net IFLA International Newspaper Conference 2010