Montclair State University Unplugged Replacing Landlines with a

Montclair State University Unplugged: Replacing Landlines with a Cellular Information Device Kathleen Ragan Associate Vice President for Division Administration Office of Student Development and Campus Life Edward Chapel Vice President for Information Technology EDUCAUSE Dallas, Texas October 11, 2006 MONTCLAIR STATE UNIVERSITY

About Montclair State University • New Jersey’s 2 nd largest & fastest growing • 16, 076 students enrolled rising to 18, 000+ by fall of 2008, MSU’s centennial • Mostly undergraduate with 3400 living in residence • Carnegie II Comprehensive Master Degree – 4 Doctoral Programs • MSU offers 250 degree and certificate programs MONTCLAIR STATE UNIVERSITY

The Challenge • Leverage pervasive mobile phones to enrich the Montclair State University experience – Upgrade traditional landline services – Improve communication with students – Create stronger sense of community – Improve academic use of latest technologies – Enhance public safety MONTCLAIR STATE UNIVERSITY

Decision Drivers • I’m paying a lot for landlines that my students don’t use… • I’ve lost my long distance revenue stream… • My phone system isn’t useful for anything other than voice… • My students all have mobile phones, but I have no way to reach them… • My students use their personal phones, email and Facebook more than campus-provided services… MONTCLAIR STATE UNIVERSITY

Evolution of the Program • Student Development & Campus Life wanted it in 2002 • Not feasible originally – No number portability – E-911 not working – Not enough coverage • Complex issues to navigate - need for vendor management partner MONTCLAIR STATE UNIVERSITY

Solution Definition Process • Requirements Gathering – Student surveys & Focus groups (students, faculty & staff) • Requirements Definition – Complete on-campus coverage; high-quality off-campus – 911 emergency response must work – Valued applications; not just voice – Capacity for over 5000 with high quality of service • Controlled implementation – Validate applications and value – Validate performance of network (coverage and capacity) – 100 students for a semester-long proof of concept MONTCLAIR STATE UNIVERSITY

MSU Solution Requirement Solution -Complete campus coverage Requirements -Landline quality service -3 Temp towers on campus -Permanent. Solution build-out in progress -CDMA coming soon -Student focused phones -Nextel i 870, i 860, i 850; -Samsung A 900; Sanyo 7500 Plans -Data, TXT, Pics, Voice -Options for inexpensive thru high -end -University Liable model -Pooling and re-packaging into customized plans Applications -Low maintenance, easily extended -Must meet admin, student, parent and faculty constituents -University bought access to Rave hosted service -Communication, Community, Academic and Safety applications -On-campus service and support -Outsourced billing -Easy management of plans by students -Rave managed services -Use of existing billing partner -Self-service web portal (Rave) Infrastructure Device Service & Support

From Landline to Mobile Communicator Landline Phone Mobile Communicator Voice Services Academics Calling Voicemail Conferencing Course Mgmt In-class assessment Podcasts/MP 3’s Safety Student Services E 911 Broadcast SMS Alerts Location-Based Safety Campus Bus Location Dining Menus NJ Transit, Admin svcs Community Creating a mobile network that delivers community and services anywhere. Phone Directory Campus Events Group Collaboration Entourage

Community Academics Campus Connect Safety Transitions

Connecting To Tools For Academic Success • In-class Assessments – What should be covered in more detail ? • Blackboard Access – Class announcement – Grades – Assignments • Email Access • Professor Access

Safety & Wellness Connections Emergency Numbers Panic Call Mobile Guardian

Community Connections Campus Groups Stay connected to friends, recreation, study groups, clubs & campus events

Connections To Help With Transition Who’s Who? What’s What? – University Directory How Do I Get There? – Shuttle Bus Locator – NJ Transit Schedule What’s Urgent? – Alerts & Notifications What’s My Mailbox? – mail. montclair. edu

Phased Implementation • Pilot Test (Go or no go? ) • Students In Residence (fall ’ 05) • All Incoming Students (fall ’ 06) MONTCLAIR STATE UNIVERSITY

Economics of Program • University Liable Accounts – Allows for pooling of minutes (bulk purchase power) – Allows MSU to purchase fewer minutes than will be sold – Enables all students to qualify for phone regardless of credit history or lack thereof • Students Have Flexibility – Basic plan included in MSU Telecom Fee; students have option to upgrade phone and/or plan – Can port in existing mobile number – Can change plans at any time – Can keep the phone when they graduate MONTCLAIR STATE UNIVERSITY

Base Phone Included in MSU Telecom Fee

Base Plan Included in MSU Telecom Fee Rave Wireless helps each client select the optimal mix of plans and devices to meet student needs

Student Can Upgrade Phone

Student Can Upgrade Plan Students can upgrade/downgrade at will, anytime

Students Register via Web Rave Wireless provides custom, university-branded online ordering and CRM system

Students Choose Phone and Plan

Campus Connect – Student Web View • Manage profile • Update personal status • View groups • Choose applications and content for your mobile phone

Campus Connect – Student Phone View Home Page Broadcast Alerts Groups & messaging Campus Directory Email

Academic: Course Alerts • Blackboard LMS Integration – – Alerts for class cancellations, homework updates, etc. Mobile access to assignments, grades, course schedules

Rave Guardian – Student View • Students activate Rave Guardian from their phone when uncomfortable, or have special needs requirements • Important to note this is student-activated only

Transportation Student View • Shuttle bus tracker based on GPS-enabled handsets

MSU Administration Console • Send broadcast alerts • Publish content • Designate applications • Manage admin permissions • View usage reports

Guardian – Campus Police View • Campus police are able to immediately investigate cases with location and profile information

Operations and Management • • • Plan packaging and optimization Hardware selection (Rave certification of handsets) Activation / Distribution Billing Customer support – – – Bill reconciliation Upgrades, downgrades, other plan changes Hardware replacements Application set-up and support Online and in-person support • Retail store management

Results to Date "We wanted to take this generation's preferred use of technology to enhance the learning environment and students' sense of community, " - Susan A. Cole, President of Montclair State quoted in Chronicle of Higher Education, 11/11/05 • 1, 400 University liable subscribers in first year • 2, 030 additional mandatory, and 300 voluntary activations in second year (this year) • CNS build-out with 4 year commitment • MSU wins Clery Award for Campus Safety

Typical Student Usage • Morning – Plan day: Blackboard, meals, events • Afternoon – Utilities: Bus, Email, Blackboard • Evening – Entertainment, catch up on news, check group notices

MSU Next Steps • Wi. Fi dual mode devices (disruptive technology) • Rave Extender development toolkit • CDMA – rich media • Student services – 612 capability for account monitoring – Couponing – Campus-related advertising for revenue streams

Additional Features & Functions • Additional Applications – Goal Quest for student engagement – Lecture 123 – Pod casting – Real time classroom assessment – Cell phone as access control, ID card & one card • Administrative Applications Development MONTCLAIR STATE UNIVERSITY

Lessons Learned and Useful Tips

Tips: Choosing a Carrier • Need coverage and capacity across campus • Need commitment to build out coverage and capacity if necessary • MSU wanted Location Based Services (LBS) capabilities for Rave Guardian • Consider where your students will be using the phones off-campus • Rave Wireless provides negotiating leverage and vendor management

Choose a Carrier Who Will Commit to Coverage and Capacity T-1 Great coverage and capacity for users on campus Seamless operation for users off campus In-building signal enhancement

Tips: Mandatory or Voluntary? • MSU Chose to Make Campus Connect Program Mandatory for 3 Reasons 1. Common tools ensure universal learning experience for all students 2. Certified handsets required for Rave Guardian safety application 3. Economies of scale provide deeper discounts to students

Tips: Get Started Early • Coverage build-out (if necessary) takes time • Allow time to include key constituents (e. g. , student affairs, housing, academic computing) • Market program to students early in matriculation process • Ensure support processes are solid (recommend premium turnkey solution based on MSU experience)

Tips: Pitch It Right to Key Constituents • Parents: It’s not just a phone, it’s a mobile device helping to educate, keep students safe, and improve the college experience • Students: Compelling applications and financially acceptable programs • Faculty and Administration: Improve the ability to communicate with students, make mobile phone useful inside and outside the classroom, forego unnecessary telecom expenses

Questions? Edward Chapel, Ph. D. Vice President for Information Technology Montclair State University chapele@mail. montclair. edu w: 973 -655 -7026 Kathleen Ragan Associate Vice President for Division Administration – Student Development & Campus Life Montclair State University ragank@mail. montclair. edu w: 973. 655. 3450