Marketing Unit 1 Introduction to DECA Chris Dorman

Marketing Unit 1 Introduction to DECA Chris Dorman Harrison High School Harrison, Arkansas

Career & Technical Education A course or set of courses designed to prepare students for specific careers - also called Career Education. Includes: Agriculture, Business, Family & Consumer Science, Furniture Manufacturing, Journalism, and Marketing Education

Marketing Education A course designed to provide students with fundamental skills and concepts needed for success in careers in marketing, management, and entrepreneurship. Frameworks 1. 1

Entrepreneurship The process of starting and operating your own business. Frameworks 9. 5

Entrepreneurs Anyone can be an entrepreneur and you can begin at any age! Trent Sanders and Sara Mc. Leod (Class of 2013) Operate their Business Frameworks 9. 5

Parts of Marketing Education • Classroom Instruction – What we are doing now! • Work-Based Learning – Optional. For those students who either leave school early, and/or want the additional one unit of credit available each semester for their work experience. • DECA Chapter Activities – Includes State and National Competition. Also includes projects for Arkansas Children’s Hospital and the Muscular Dystrophy Association.

Work-Based Learning • The student must complete an average of 15 hours of work experience each week. • The student must be able to show documentation of employment. Example: paycheck stub. • The employer will complete an evaluation form of the student employee each semester. • The student must keep an employment journal documenting work hours. • The student must have 270 hours each semester to receive work experience credit.

Work-Based Learning Students will have: • Training Stations • Training Station Sponsors

Training Station The business that cooperates with the school to provide training and learning experiences for students enrolled in Marketing Education classes. Photos of Students Engaged in Work-Based Learning

Training Station Sponsor The employer or supervisor responsible for training and evaluating the student. Kolin at Edwards Grocery with his training station sponsor.

DECA Chapter Activities Ø Ø Ø Ø Officer Installation Breakfast DECA Month Activities Field Trips – Memphis Grizzlies MDA Project ACH Project Food Drive State Competition International Competition

Pro Sports Career Day “This event is an education workshop presented by the Memphis Grizzlies management team. This event is a unique opportunity for marketing students to get insight into the day-today marketing in sports organizations. Speakers from four different departments in the Grizzlies organization will talk about their role with the team. In addition to the panel discussion, there will also be a college fair featuring some of the best business and sports programs across the Mid-South. ”

Pro Sports Career Day Photos from Pro Sports Career Day

Officer Installation Breakfast • Friday, September 11, 2015 – 7: 30 AM in the Marketing Classroom. • DECA Chapter Officers are responsible or organizing and arranging for the installation breakfast.

Officer Installation Breakfast Photos from Officer Installation Breakfast

DECA Officers • • • President Vice President Treasurer Historian Social Media Correspondent

What is DECA’s mission? DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high school and colleges across the globe.

DECA’s Guiding Principles DECA prepares the next generation to be: • Academically Prepared – DECA members are ambitious, highachieving leaders equipped to conquer the challenges of their aspirations.

DECA’s Guiding Principles • Community Oriented – Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities.

DECA’s Guiding Principles • Professionally Responsible – DECA members are poised professionals with ethics, integrity and high standards.

DECA’s Guiding Principles • Experienced Leaders – DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.

What does DECA do? • Integrates into classroom instruction • Applies classroom learning to DECA’s competitive events program • Connects to business • Promotes competition, free enterprise, and entrepreneurship

What does DECA do? • DECA enhances the preparation for college and careers by providing cocurricular programs that integrate into classroom instruction.

DECA is Co-Curricular • DECA is a co-curricular organization NOT an extra-curricular activity - this means that DECA activities are directly related to classroom instruction. • DECA has more than 200, 000 high school members participating through 5, 000 chapters in all 50 states Guam, Puerto Rico, District of Columbia and 8 countries. Frameworks 1. 1

History and Growth of DECA • DECA began during the period between 1937 and 1942 and was primarily referred to as D. E. Clubs • These initial Clubs were formed primarily because students who were enrolled in D. E. classes were working after school and did not have time to participate in extra-curricular activities such as athletics - so they formed their own organization.

History and Growth of DECA • DECA was officially founded in 1946 at the National level. This photograph is from one of the early National DECA meetings.

History and Growth of DECA • The Harrison DECA Chapter was officially chartered in 1957. – Dwight Eisenhower was President of the United States. – The Soviets launched the first artificial satellite – Sputnik. – The Brooklyn Dodgers moved to Los Angeles.

Harrison’s Original Charter from 1957

Organization of National DECA • Arkansas was one of the first 17 charter states that founded DECA in 1946. • There are over 5, 000 high school DECA chapters across the nation and the world. • DECA has two primary divisions: high school and collegiate. • The collegiate division has more than 15, 000 members in 200 chapters in 36 states and Canada.

Organization of National DECA • The permanent home for National DECA was constructed in 1975 at 1908 Association Drive in Reston, Virginia.

Organization of National DECA • DECA, Incorporated - This group of people consists of the adults who are responsible for the student program. They are the state advisors.

Organization of National DECA • DECA Board of Directors - This term refers to the 15 members who are elected or appointed by DECA, Inc. to set policy for national DECA.

Organization of National DECA • National Advisory Board - This group consists of representatives of donor companies who lend financial support to DECA. They serve in an advisory capacity to DECA, Inc.

Organization of National DECA • The National DECA Publication is “DECA Direct” • The national publication website is www. DECADirect. org

Organization of National DECA • Edward Davis was the Executive Director for National DECA. • Dr. Davis retired at the end of 2014. • He served as DECA’s Executive Director since 1992.

Organization of National DECA • Paul A. Wardinski is the new Executive Director for National DECA.

Organization of National DECA Has Four (4) Regions: 1. Western Region 2. Central Region 3. North Atlantic Region 4. Southern Region – Arkansas is in this region!

DECA Facts and Information The DECA Theme Changes Each Year Our Theme for 2015 -16

DECA Facts and Information Watch the New DECA Membership Video: DECA Membership Video 2015 -16

DECA Facts and Information • The DECA Code of Ethics - A list of statements outlining the moral and ethical standards that all DECA members should be willing to adhere to.

The DECA Code of Ethics As a DECA Member: I will be sincere and honest. I will accept each task with confidence in my ability to perform my own work at a high standard. I will strive with the guidance of my family, teachers, advisors, business persons, and my own initiative, to do my best in making my community, state, and nation a better place to live. I will strive to develop a cooperative attitude and will exercise tact and respect for other individuals. I will be steadfast in my beliefs and in my responsibilities as a citizen. I will demonstrate good sportsmanship in competition by being modest in victory and gracious in defeat.

DECA Facts and Information • Arkansas DECA – Mr. Jim Brock is the Arkansas State DECA State Advisor. – Mr. Brock also serves as President of DECA Inc. 's National Board of Directors.

DECA Facts and Information • Arkansas DECA – There are 35 DECA chapters in Arkansas. – The Arkansas DECA Chronicle is the Arkansas DECA State Publication.

DECA Facts and Information NWA DECA Fall Leadership Conference Monday, October 6, 2015 Bentonville, Arkansas

DECA Facts and Information International Career Development Conference April 22 -27, 2016 Nashville, Tennessee

DECA Facts and Information Nashville, TN - April 22 -27, 2016 Photos 2015 ICDC - Orlando Photos 2014 ICDC - Atlanta Photos 2013 ICDC - Anaheim

DECA Facts and Information State DECA Competition Arkansas State Career Development Conference Chancellor Hotel Fayetteville, Arkansas March 6 and 7, 2016

DECA Facts and Information

DECA Facts and Information Photos from the 2015 State DECA Competition

DECA Competitive Events • • • Principles of Business Administration Events Management Team Decision Making Events Individual Series Events Business Operations Research Events Chapter Team Events Business Management &Entrepreneurship Events • Marketing Representative Events • Online Events • Special Activities Over $ 40, 000 awarded to competition winners

Principles of Business Administration Events • Principles of Business Management and Administration • Principles of Finance • Principles of Hospitality and Tourism • Principles of Marketing These events require that students complete the written exam from the Business Administration Core and make a presentation to the judges. Students have 10 minutes to prep before seeing the judges.

Management Team Decision Making • • • Business Law and Ethics Team Buying and Merchandising Team Financial Services Management Team Hospitality Services Management Team Marketing Communications Team Sports and Entertainment Marketing Management Team • Travel and Tourism Marketing Management Team These events require that two students work as a team to solve a case study. The students have 30 minutes to collaborate and prep before seeing the judges. Students will also take a written exam.

Individual Series Events • • • • Accounting Applications Apparel & Accessories Marketing Automotive Services Marketing Business Finance Business Services Marketing Food Marketing Hotel & Lodging Management Human Resources Management Marketing Management Quick Service Restaurant Management Restaurant and Food Service Management Retail Merchandising Sports and Entertainment Marketing Students work independently with 10 minutes of prep time before seeing the judges. A written exam is also required.

DECA Offers Scholarships Over $250, 000 Awarded Last Year to National DECA Members

Annual DECA Banquet 2016 • • State competition winners recognized. Employers recognized. Scholarships awarded. Program completers recognized. Harrison High School Commons Tuesday, April 19, 2016

Annual DECA Banquet 2016 Photos from DECA Banquet

Annual DECA Banquet 2016 • A program completer in Marketing – Completed both semesters of the Marketing Class (1 Credit) – Completed at least 1 semester of Marketing Work Based Learning (1 Credit) – Completed Computer Applications I and II (CA I & II) – Program completers receive a medallion.

Annual DECA Banquet 2016 • DECA Honor Stole for Graduation – Participated at the State DECA Competition. – Completed 5 additional DECA activities or projects. – Application returned and fee to Mr. Dorman. – DECA honor students will receive a white stole to worn at graduation.

Annual DECA Banquet 2016 Photos from Graduation 2014

Annual DECA Banquet 2016 Photos from Graduation 2015

In order to participate in any DECA activities you must pay your DECA dues! $18 due Friday August 28 Students enrolled in the Marketing class are required to pay their dues!

End of the Lesson Test Friday! Plus notebook check! ü Visit www. Schoology. com and “signup” for an account or “login” if you already have an account. ü Use the access code: ü 2 nd Period Marketing - 65 PCH-B 6 CPT ü 4 th Period Marketing - 7 CD 5 B-RCSZG ü 5 th Period Marketing - 4 JDJK-CQFGZ

Unit Review Students: Visit the Website www. kahoot. it Enter The Game Pin Click Here For the Game