OUR MISSION DECA prepares emerging leaders and entrepreneurs

OUR MISSION DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

Our programs serve students in: Marketing Business Management and Administration Finance Hospitality and Tourism

OUR MEMBER PROFILE • Serves students in grades 9 -12 • Serves students in postsecondary • College and career preparation – Marketing – Finance – Hospitality and Tourism – Business Management and Administration • Co-curricular

Our students have diverse interests. Future Major/Career Path DECA National Accounting/Finance 4. 7% 2. 7% Advertising/Public Relations 3. 3% 0. 7% Business Administration 8. 4% 5. 1% Business - International 5. 2% 1. 5% Business Owner/Entrepreneur 14. 0% 4. 2% Fashion Merchandising 5. 7% 2. 4% Hotel/Resort Management 1. 3% 0. 4% Sales/Marketing 4. 7% 0. 8% Sports Marketing/Management 5. 7% 0. 7% Travel and Tourism 1. 1% 0. 7%

ATTRIBUTES AND VALUES • • Competence Innovation Integrity Teamwork

GUIDING PRINCIPLES • DECA prepares the next generation to be – Academically Prepared – Community Oriented – Professionally Responsible – Experienced Leaders

GUIDING PRINCIPLES • DECA’s Comprehensive Learning Program – Integrates into Classroom Instruction – Applies Learning – Connects to Business – Promotes Competition

DECA’s COMPREHENSIVE LEARNING PROGRAM • Aligned with clusters and pathways • Enhances teaching and learning – Business Partnerships – Competitive Events Learning Program – Conferences – Online Activities – Resources – School-based Enterprises

DECA SUPPORTS STUDENT ACHIEVEMENT • • • Small learning communities Experiential learning activities Rigor and relevance Diverse activities Strong business partnerships Advisor professional development

DECA SUPPORTS PROGRAMS OF STUDY • • Spans secondary and postsecondary Strong partnerships Accountability and Evaluation System Professional Development

Programs of Study and DECA Marketing Cluster Example • 9 th Grade | Introduction to Business and Marketing – Principles of Marketing Event – Global Entrepreneurship Week, H&R Block Dollars and Sense • 10 th Grade | Marketing 1 – Buying and Merchandising Team Decision Making Event – School Based Enterprise, Piper. Jaffrey and Co. Survey • 11 th Grade | Advanced Marketing – Marketing Management Series Event – New York Experience, Finish Line Challenge • 12 th Grade | Marketing Communications – Advertising Campaign Event – Senior Management Institute, GEW • Postsecondary | Professional Sales Major – Sales Management Event (Collegiate DECA) – Integrated Marketing Communications Academy (Collegiate DECA) and Online Sales Challenge

Programs of Study and DECA Business Management and Administration Cluster Example • 9 th Grade | Introduction to Business and Marketing – Principles of Business Administration Event – Global Entrepreneurship Week, H&R Block Dollars and Sense • 10 th Grade | Business Law – Business Law and Ethics Team Decision Making Event – SBE, De. Vry Innovations and Entrepreneurship Challenge • 11 th Grade | Business Management – Business Services Operations Research Event – Innovations and Entrepreneurship Conference • 12 th Grade | Entrepreneurship – Entrepreneurship Written Event – Senior Management Institute, GEW • Postsecondary | Human Resources Management Major – Human Resource Management Event (Collegiate DECA) – Business, Management & Administration Academy (Collegiate DECA) – Entrepreneurship Challenge (Collegiate DECA)

Programs of Study and DECA Finance Cluster Example • 9 th Grade | Introduction to Business and Marketing – Principles of Finance Event – H&R Block Dollars and Sense • 10 th Grade | Introduction to Finance – Financial Services Team Decision Making Event – School Based Enterprise • 11 th Grade | Accounting 1 – Accounting Applications Series Event – Stock Market Game • 12 th Grade | Accounting 2 – Finance Operations Research Event – Financial Literacy Promotion Plan • Postsecondary | Business Finance Major – Financial Statement Analysis Event (Collegiate DECA) – Financial Services Event (Collegiate DECA)

Programs of Study and DECA Hospitality and Tourism Cluster Example • 9 th Grade | Introduction to Business and Marketing – Principles of Hospitality and Tourism Event – Dimensions magazine • 10 th Grade | Introduction to Hospitality – Hospitality Services Team Decision Making Event – School Based Enterprise • 11 th Grade | Lodging Management – Hotel and Lodging Management Series Event – Sports and Entertainment Marketing Conference • 12 th Grade | Travel and Tourism – Hospitality and Tourism Operations Research Event – Business partnership with Marriott or Hilton • Postsecondary | Hospitality Major – Travel and Tourism Event (Collegiate DECA) – Hospitality, Travel and Tourism Academy (Collegiate DECA) – Virtual Business Challenge-Restaurant Management

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