OUR MISSION AT AVEDA IS TO CARE FOR

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

Objectives • All over color that emphasizes movement and variation • Block coloring techniques • Creative sectioning patterns and application • Color application from subtle to dramatic outcomes

Process • Overall vision for change • Develop a clear design • Define time line • You need to choose materials/colors • Cost

Customized service • • Handy Man Dry Cleaner Gardener Restaurant Server

Unique • Handwriting • Footprint • Saliva (DNA) • Voice recognition • Iris recognition

Why a guest leaves • Death 1% • Move 3% • Friend 5% • Competitor 9% • Dissatisfied 14% • INDIFFERENCE 68%

What do you look for? • Hair cut: where the hair falls • Focal point of cut • Overall style of the guest • Maintenance: specific look • Seasonal change

Hair color application • • • Control: what you are doing Subsections: 1/8 inch to 1/4 inch apart Proper saturation Guest protection Neatness counts!

Hair color application Circles • Creates soft dimension & movement. • Great with some layering

circles

circles

circles

Hair color application Color Melting • Soft to bold color choice • Creates natural variation color from scalp to ends • Full Head

color melting

color melting

color melting

Hair color application Arcs • creates movement and diversity of looks • underlying colors that are exposed with movement of the hair

arcs

arcs

arcs

ARCS

ARC Arcs are a way to subsection the hair differently than traditional straight, horizontally or vertically

ARC alternate similar or bold colours through your section 8 10 9 8 colour melt 6 N scalp area 8 N midlength 10 N ends – Ends 10 N 10 8 6

ARC EXTEND Foil work within an arc Lighter shapes underneath, darker through the top

Tips for success CIRCLES Fringe Area • treat as a separate section and part at diagonal, creating a point at the part Part • overlapping formulas at the part Separating Circles • apply foil under longer hair to separate sections.

Tips for success COLOR MELTING • Use colors from the same tonal family • For dramatic effects, use levels that are further apart • For softer effects, use same tonal family with levels that are closer together • Overlap color formulas where they meet

Arcs: tips for success

Mountains

Rivers & streams

Rivers & streams

Straight vs curved

Activity Determine the following: • When would you choose to use this application on your guest? • Is it better for dramatic or soft effects? • What affect will you achieve? • Additional application options, could you incorporate highlighting, weaving or partial? • How would you charge for this customized service?

Objectives ü All over color that emphasizes movement and variation üBlock coloring techniques üCreative sectioning patterns and application üColor application from subtle to dramatic outcomes

LUNCH

BREAK