Managing and Leading SMEs Serdar Temiz Serdar Temiz

Managing and Leading SMEs Serdar Temiz

Serdar Temiz www. okfn. se / www. okfn. org Board member Ph. D Candidate Lecturer Entrepreneurship, Technology Entrepreneurship Open and User Innovation, Strategic Management Consultancy Firm Previous life: B. S, M. Sc, MBA & MA, IT support, Telecom software Engineer, . NET, Java developer, Project Manager, Business Developer Serdar Temiz

WHY ARE YOU IN THIS CLASS? Serdar Temiz

Course Structure Teori Your participation Practice Your work Simulations Serdar Temiz

Additional videos/urls at course document Serdar Temiz - in Venture creation simulation Microsimulations and content

Course Topics Introduction and Concepts of enterprise and entrepreneurship: what do they mean? Government and the SME Internationalisation and the SMEs Entrepreneurship in the bigger businesses, entrepreneurial and intrapreneurial ventures Growth of the Business Strategies of growth Financial Management sources of finance The entrepreneurial process: opportunities recognition/Startup Business Idea Evaluating other ideas. Start-Up Business Idea to Developing the Business Model Lean Startup-Fast Prototyping Venture Creation Simulation Lab for Strategy Serdar Temiz

Lectures Integrated Project Venture Simulation Lab Report Venture Creation Simulation Lab Literature/ Readings Offline/Online Activities Serdar Temiz

The Scientific Method Observe Form a hypothesis consistent with the observations Test the hypothesis and observe the results If what is observed is consistent with the hypothesis use the hypothesis but continue to check/observe If what is observed, on checking, is found to be inconsistent with the hypothesis Report results Serdar Temiz Form a new hypothesis consistent with the new observations

The Scientific Method-Adopted for Business Observe the market It is iterative process Form a brand consistent with the observations Form a new hypothesis consistent with the new observations Test the market and observe the results If what is observed is consistent with the hypothesis use the hypothesis but continue to check/observe If what is observed, on checking, is found to be inconsistent with the hypothesis Move on with decision Serdar Temiz

You & your business idea Market segments & value proposition Marketing Strategy Operations plan Resources available Risk & strategic options Financial plan Serdar Temiz Resources needed

Target market – (Insert text here) You & your business Value proposition – (insert text here) idea Market segments & value proposition Marketing strategy – (insert text here) Marketing Strategy Operations plan – plan Resources available Resources – (insert text here) Risk & strategic options Risks & strategic options – (insert text here) Financial plan Serdar Temiz Resources needed Resources – (insert text here)

When we study one discipline at a time, we are like a bunch of Elephant Analogy people in the dark trying to understand what an elephant is. Serdar Temiz

With marketing simulations, you can crawl all over and under the new venture to help you to see and understand the whole thing. Accounting Marketing Distribution It is an Enterprise! Finance Human Resources Production

Venture Creation Simulation Lab for Strategy Serdar Temiz

Learning Strategy: Learn by Doing Participants learn about all aspects of business by managing a simulated business. The Marketplace Live scenario follows the lifecycle of a new product and new business. Business decisions are introduced as they become relevant in the evolution of the company. Serdar Temiz

Marketplace Simulations are designed to help you • Develop an understanding of business decisions by letting them apply business concepts in a competitive and risk-free environment • Place emphasis on functional integration at the strategic and tactical levels • Stimulate creative thinking • Enhance interpersonal relationships via leadership and teamwork Serdar Temiz

Game Scenario You are about to start a new company that will enter a new segment of the bicycle business. Your company will license the technology to build carbon fiber bikes using 3 D printing and a new economical form of carbon fiber, a material that is stronger, lighter, and now less expensive than light metals. Several other firms will be entering the market at the same time to test out the market of these new carbon fiber bikes.

Core Learning Content Serdar Temiz

Serdar Temiz

How Conducted? The business team can acquire information on what is happening in the marketplace: – customer reaction to market decisions – competitor actions Current situation is evaluated, strategy formulated, and tactics set in place. Tactical decisions are again fed into the Marketplace Live simulator. You don’t know what competitors will do.

Student View 11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 21

Result Graphs (10+) 11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 22

Detailed Results 11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 23

Example of Result- Income statement 11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 24

Team Strengths & Weaknesses 11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 25

Decision Highlights 11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 26

Balanced Scorecard 11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 27

Badges 11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 28

Simulation Performance 11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 29

11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 30

Student Help File 11/5/2020 Serdar Temiz //Science. Backer. AB//EITacademy 31

I decide this option because I feel. . Serdar Temiz

My role is Serdar Temiz

What I expect from you • Be active in class & online • Come prepared- being present vs being active • Read the book chapters and recommended articles and links • Be proactive • Share your knowledge in class, outside of your class, with your class mates • Don’t complain before you try to understand but provide constructive feedback and come with well thought suggestions Serdar Temiz

Suggestions: Online & Offline Activities • Start Blog/ write at linkedin & connect me and each other via linkedin • Twitter: #Innovation and #entrepreneurship #fei I am at @serdar_temiz • Collect 5 x Feedback for your Idea • Join at least 2 x Startup Events • Help a Startup or a company

Thank you serdartemiz. com @serdar_temiz Serdar Temiz