Jeff Juhala 2018 Your RFK Story in 3

Jeff Juhala 2018

Your RFK Story in 3 -5 Minutes The Economy of Words How to say a lot with a little

Imagine you’re a local Church and I’m about to start a 3 minute message.

Anthony

Challenge When given opportunities to speak, we are often given short opportunities. We can be average or we can be memorable. Even in 3 -5 minutes

Confidence Builder • • Gettysburg Address about 2 minutes – 273 words Twitter (140 characters) Funeral message Quotes

Challenge of Brevity Mark Twain received this telegram from a publisher: NEED 2 -PAGE SHORT STORY TWO DAYS. Twain replied: NO CAN DO 2 PAGES TWO DAYS. CAN DO 30 PAGES 2 DAYS. NEED 30 DAYS TO DO 2 PAGES.

nt Co n r lo te Co Actionable IMPACT e er y m liv Ti De

Content • • Who, What, When, Why, How What is RFK? Basic Info. Culture

Color • • Color Alive Novel Detail Names & Places Signature ingredients & phrases Sound bites, rhythms & rhymes

Color Novelty is the single most effective way to capture a person’s attention. Only that which is truly unique and unexpected can stand out. The brain cannot ignore novelty. Pg 9

Delivery • • • Pace Pronunciation Believability / Authentic Expertise Nomenclature Um’s, uh’s, ya-know’s

Delivery Richard Branson committed himself to becoming a better speaker. He practiced relentlessly, “Good speakers aren’t just lucky or talented- they work hard”.

Delivery “To be an impressive public speaker, you must believe in what you are saying. And if you speak with conviction and you’re passionate about your subject, your audience will be far more forgiving of your mistakes because they’ll have faith that you are telling the truth. ”

Delivery

Time What you’ve been given.

Co nt r lo en Co t What about Passion? Actionable IMPACT e er y m liv Ti De

Passion “Our findings provide evidence that perceived passion does make a difference when evaluating the funding potential of new ventures… perceived passion involves and is distinct from how prepared or committed an entrepreneur may be to their venture… perceived passion does appear to matter to equity investors. ” pg 30 Passion give us the grit to push through our problems.

Road Map to Actionable Impact Start Here 2 3 1 4 Actionable IMPACT

Stop #1 – Write Your Message • What do you do? • Who are you? • Write a message about your Ministry Example… Write your sample

Stop # 2 - Brevity Shorten Your Message • Cross out superfluous words. Unnecessary, redundant • Rick Warrens- Purpose Driven Life

Exercise 1. Have you ever noticed how certain writers have an unparalleled mastery of the English language. 2. In every sentence they craft, they never waste words; and still manage to communicate their point with a succinct grace. 3. Their prose is nothing short of amazing. It’s economical, to the point and most of all; clear. This concise crafting of copy is a joy to read, it instills confidence in the reader not just by being useful, but by also managing to communicating the primary benefit and message in a very short period of time. 4. This short and clear approach to writing attracts a lot of attention from the readers at large. Check any piece of successful content and you’ll see that a concise approach often brings thousands of likes and dozens, if not hundreds of comments. 5. Although all audiences are different and require differing approaches to produce content that appeals to them; blockbuster content across the board always shares one common element. Regardless of industry, audience or approach, all successful content exercises extreme brevity.

Exercise 1. Have you ever noticed how certain writers have an unparalleled mastery of the English language.

Exercise 2. In every sentence they craft, they never waste words; and still manage to communicate their point with a succinct grace.

Exercise 1. 2. 3. 4. 5.

Exercise 2 Hello, my name is Jeff I’m the Training Director At Royal Family KIDS. I was a Camp Director in Northern California for 6 years before Wayne Tesch, the Founder of RFK, called and asked us to move to Southern CA and take on the roll as Training Director. I have now been at the National office for 11 years helping to transform the lives of Foster Children, one life at a time and one Camp at a time.

Exercise 2 Hello, my name is Jeff I’m the Training Director At Royal Family KIDS. I was a Camp Director in Northern California for 6 years before Wayne Tesch, the Founder of RFK, called and asked us to move to Southern CA and take on the roll as Training Director. I have now been at the National office for 11 years helping to transform the lives of Foster Children, one life at a time and one Camp at a time.

Exercise 3 Royal Family is a place and a process for the broken and betrayed children in Foster Care to experience happiness and wholeness through Camps and Mentoring Clubs. 27 words

Exercise 3 Royal Family’s place and process for broken and betrayed Foster Children brings happiness and wholeness from Camps and Mentoring Clubs. 20 words

Brevity Problems with being too brief? In a telegram, a reporter asked the actor Cary Grant about his age. HOW OLD CARY GRANT? The actor supposedly replied: OLD CARY GRANT FINE. HOW YOU?

Brevity Cutting, chopping and hacking away at your message

Stop # 3 – Adding Color • Tell a Story • Transport your audience into your ministry. If you take out the color, you have information but you don’t have transportation.

Adding Color Stop # Three – The holy grail of a presentation is to transport the audience to another place. - Carmine Gallo

Stop # 3 – Adding Color Describe a child so we get to know them. (It’s ALWAYS about the child!) Weave in the “signature ingredients” of the ministry. Share Scripture & Statistics that reflect your audience and location. (40% of your audience wants some statistics)

Time and Effort It takes practice to appear natural. -Carmine Gallo pg 75 Excuse me while I prepare my impromptu remarks -Winston Churchill

Time and Effort Are you willing to do the things, most speakers don’t want to do for a short message? 1. Write it out 2. Practice it in front of others 3. Get feedback or an evaluation 4. Adjust the message and 5. Practice it more

Stop # 4 – Action Steps How someone can get involved • Limited time to verbally describe all the ways someone can help. • Mention one clear opportunity to get involved • Other opportunities listed in brochures at the back table or on your website. Actionable IMPACT

Stop # 4 – Action Steps • Were you clear on what to do? • Have you made it easy for them to take action? • Did you give options? • Is there a chance to follow up later?

Stop # 4 – Action Steps Strong conclusion tied to the ASK!!!

Adjusting for ASK and AUDIENCE • What you ASK for… • Who you ask….

t r Co nt lo en Co De liv er y m e Actionable IMPACT Ti Content = Information Color = Transportation Delivery = Preparation Time = Expiration

Insight Color helps people remember the information Color can be learned quickly Delivery helps people remember you. Delivery takes years to hone the skill of public speaking, but it is the one area that people will forgive you for if you are passionate.

Content = Core Message Color = Alive Delivery = Professional Time = Concise and Clarify r Co nt lo en Co t Conclusion er y m e liv Ti De Actionable IMPACT

Road Map Phases Phase One Phase Two 1. 2. 3. 4. 5. 6. 7. 1. 2. 3. 4. Write it out Cross out parts of it Add in Color Re-write it Re-cross out parts of it Re-add in Color Edit again for time Deliver the message Get feed back Edit based on feedback Work on Delivery skills over long term 5. Edit again for changes in time, audience, or ASK.

t r Co nt lo en Co liv er y Ti De m e Actionable IMPACT