Intel Data Center Group Enterprise Data Center Modernization

Intel Data Center Group: Enterprise Data Center Modernization Lauren Robinette Data Center Group Date: April 2016 Version: 04152016 v 1

Modernization Agenda § “The data center is a living and breathing organism, ” trends and journey to modernization of the data center § Where are you in your journey to modernization? Outline Legacy to Virtualization/Visibility Software Defined Infrastructure – Easy to use Analytics – IT supports LOB by being an asset to Big Data trends § Steps to take to modernize 2

Yesterday’s Data Center Focused on Technology MODELING CRM ERP ONLINE SALES The Data Center Revolves Around HW/SW § § § STORAGE NETWORK Static Silos Manual Fixed Function User Inaccessible Supports Rather Than Drives Business Innovation COMPUTE 3

The Next Wave of Cloud: Enterprise Demand 25% By 2017, IT organizations will support “consumer tier” self service to their employees IDC 12 -2014 Cloud projects are the single most important technology initiatives right now and expected to cause the most disruption in the future, with the goal being to improve service and generate new revenue streams. Computerworld Forecast Study 2015 1. Sources: Cisco Internet Business Solutions Group, IDC: The Digital Universe 2. Intel Estimate 40% Of IT budgets spent globally on Data Center Consolidation in 2015 (33% NA) Tech Target 4 -2015 4

Innovation Starts in the Data Center and Fuels the Business 5

Modernize To Stay Competitive Months Traditional $ IDEA SCOPE BALANCE BUDGET Minutes Transformational/Modernized PROCUR E INSTALL CONFIG GO LIVE § Time to service is time to innovation § Self service puts innovators in control of resources IDEA SELF PROVISION GO LIVE § Focus on service delivery 6

Modernizing the Data Center From Optimization to Innovation OVERALL INFRASTRUCTURE BUSINESS ASSET Engage hybrid cloud to orchestrate transformation Become a services business that empowers users/innovators Create greater value in IT Focus is on Technology Create Efficiency and Enable Services Accessibility Increase Efficiency, Security, Flexibility, and Adaptability Software Defined Infrastructure NETWORK/COMPUTE/STORAGE § § Data Center Optimization Virtualization Visibility Policy Driven/Enabled (Compute, Storage, Networking, Self Service Portal) § Respond Quickly to Opportunities § Accelerate New Service Deployments § Empower Users with Easy Accessibility to Services Drive Business Innovation Big Data and Advanced Analytics § Use High Performance Data Analytics to Identify Opportunities, Respond to Competitive Threats § Optimize Operations Through Predictive Analysis § Improve Time to Market § Enhance Customer Value with New Products and Services 7

Wherever You Are on Your Infrastructure Journey— Intel Architecture Makes it Better Traditional Data Center Compute Virtualization Automated Orchestration/SDI Operations Greater Efficiency LABOR/ COST/TTM The world’s leading infrastructure software runs better on Intel. Increased Application Performance LABOR/COST/TTM Improved Virtualization, Consolidation and Utilization Greater Agility LABOR/COST/TTM Improved Security Trusted Computing Analytics/ Insights Greater Insight and IT Innovation LABOR/COST/TTM Enhanced Software-Defined Infrastructure Improved SDN, NFV and SDS Performance Greater Insight and Intelligence • Deeper Telemetry • Faster Analytics 8

Choose the Fastest Data Center Components for Winning Results The latest software, processors, storage and network innovations drive winning performance. High-Speed Fuel System High-Performance Engine Upgrade to latest Intel® SSDs to fuel the processor with data faster. Upgrade to the latest solutions, which are optimized for performance by using the Latest Intel® processors. Up to per Minute 1 102% More Orders 40% More Orders per Minute 1 Performance-Optimized Drivetrain Upgrade to latest Intel® Ethernet Adapters to propel data to and from the network. Up to 10% More Orders per Minute 1 Maximize Data Center Performance Upgrade to latest software, Intel® processors, SSDs, and Ethernet adapters. Up to 211% More Orders per Minute Combined 1 1 Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and Mobile. Mark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http: //www. intel. com/performance *Other names and brands may be claimed as the property of others. Source : http: //www. intel. com/content/dam/www/public/us/en/documents/white papers/data center upgrades intel microsoft paper. pdf 9

Implementing a Cloud Solution for Service Delivery and a Single Pane of Glass ON-PREMISES OFF-PREMISES Across Workloads Agility Elastic Predictive Performance As Needed Efficiency Delivering Business Innovation Security Simplified Path to Secure Cloud Major IT Trends HW/SW solutions from Intel: Processors | Storage | Networking | High Performance Data Analytics Public-Cloud Like Self-Service (Accessible) *Other names and brands may be claimed as the property of others. Virtualization of Compute/Network/Storage Security and Compliance 10

SERVICE INNOVATION Data Center Imperative 1 Visibility, Virtualization and Performance Management through Cloud Cross Silo, end-to-end visibility to address issues, proactively manage SLAs, Security and predict outages for performance guarantees with the ability to remediate 11

Engage Cloud to Orchestrate Transformation § Build a New Operating Model § Transform from Traditional IT to a Cloud Infrastructure § Optimize IT Service Delivery through Cloud 12

Build a New Operating Model Data Center Optimization § Server consolidation § Workload optimization § Cloud strategy Virtualization § Virtualize critical workloads § Process automation § Automated policy based management Visibility § X ray what’s happening in the data center § Understand/manage all levels of operation § Proactively respond to optimize workloads Security and Compliance § Automated regulatory compliance § Strong encryption for data at rest or in motion *Other names and brands may be claimed as the property of others. 13

Ready Your Infrastructure for Industry Standards Dedicated Silos INDUSTRY STANDARD X 86 VIRTUALIZE INFRASTRUCTURE VIRTUALIZE MISSION CRITICAL APPLICATIONS Dynamic Infrastructure 14

Cloud Decision Guide Context 1 Core 1 High Business Value Standard Dynamic Stable Cloud Focus Public Cloud Hybrid Cloud On-Premise Private Cloud Examples Basic business apps E mail, CRM, Web, Collaboration Cloud Aware apps Customer engagement and services Traditional or Cloud Aware apps Analytics, BI, Supply Chain, ERP CONTROL/VISIBILITY Low % High % VARIABILITY Unpredictable Stable VIABILITY High % Low % Stable Born on Web 1 Crossing the Chasm: Dr. Geoffrey Moore Marketing and Selling High tech Products to Mainstream Customers (1991, revised 1999 and 2014) BUSINESS TYPE Established 15

Success Stories Five Days to Thirty Minutes: Accelerated Services Delivery Pharmaceutical Company § Objective: Accelerate time to service, reduce errors § Tools: HP Operations Orchestration*, BMC Remedy SRM* and Atrium*, SAP*, Microsoft SCCM*, VMware v. Center* § Result: 30 minutes to service delivery; reduced risk with single, automated, compliant process Onboarding from Two Months to Four Hours HR Software Resources Provider (Saa. S) § Objective: Accelerate new customer onboarding from two months § Tools: v. Realize Automation*, v. Realize Orchestration* § Result: Four hours to onboard, inclusive of CMDB, load balance, DBs, web servers, CDNs *Other names and brands may be claimed as the property of others. 16

Data Center Imperative 2 Migration to Services Business through Software Defined Infrastructure Self-Service, Easy-to-Use, Cross-Cloud Visibility, and Management 17

Deliver Easy to Use Self Services § Modernize and Accelerate Service Delivery through Software Defined Infrastructure § Enable Self Service Portal Across Compute, Storage, and Networking § Ease of Usage for Development to Production Workloads § Enhance Customer Value with Real Time Responsiveness 18

An Architectural Shift is Needed YESTERDAY TODAY FOUNDATION FOR INNOVATION One Application per System One Application per Virtual System Applications Define the System APP APP APP Orchestration Compute Storage Network Traditional Hardware Hypervisor Easy Solution Compute Self Service Enables: Abstracting the Compute Resource Pool – Server-Based § Agility—Public Cloud Like Consumption § Efficiency—Reducing the Cost of Consumption § Compliance—Operational and Risk Abstracting the Data Center 19

Software Defined Infrastructure Self-Service Portal Service Orchestration Policy-Based Automation Storage Controller Infrastructure Attributes Network Controller Compute Controller Security Controller Centralized and Automated Power Performance Thermals Utilization Location Latency Durability Security Compute Pool Self-Provisioned Network Pool Infrastructure Pool Storage Pooled, Virtualized Resources VMs Containers Virtual Router Virtual Firewall Virtualization Virtual VPN Virtual SAN Scale Out Storage Legacy Storage Intelligently Orchestrated Servers Accommodates Legacy 20

SDI Infrastructure Maturity Model Service-based PHASE SDI Policy-based Real-Time (SLA Managed) Pooling Real-Time Enterprise Service Level Management Hybrid Service Managed Rationalized Orchestrated (workload, SLA based movement) Automated Resource Pools (Virtualization, Provisioning) Automated Basic Automation (patches, VM’s) Storage Virtualization Virtualized Simplified Standardized Compute Virtualization Automated Application Stack (Paas) Server , Storage, Network Consolidation Centralized Basic Management by Reaction LATE MAINSTREAM EARLY 21

Success Stories Months to Minutes: Accelerated Service Delivery through NFV § Objective: Accelerate service deployment, enable flexible offerings § Tools: Nuage* SDN, Blue Planet* Orchestration, Openstack* Cloud OS, Intel® Xeon® processor based servers, Intel® Ethernet Controllers § Result: Accelerated services delivery—from months to minutes; consistent service delivery regardless of 3 rd party data center Major Grocery Chain *Other names and brands may be claimed as the property of others. 10 X Footprint Reduction, 80% Cost Reduction using Software Defined Storage § Objective: High performance, cost effective, scalable, flexible storage § Tools: Vmware* VSAN*, Intel® Xeon® processors, Intel® SSD Pro Series, Intel Networking § Result: 10 X footprint reduction, 80% cost reduction 22

Intel® IT SDI Journey—So Far 1997 2005 2007 2010 2011 2012 2013 2015 SDC Migration Design Environment Office/Enterprise Environment Design Environment Software Defined Compute (SDC) Software Defined Storage (SDS) Software Defined Network (SDN) Data Center Facilities Network Commodity Hardware Modular Design SDN Exploration Open Standards SDN Overlay SDS Pilot Data Center Model of Record $1. 4 B Savings in Server Hardware 1997 -2005 – 50% Reduction in Network Costs – Increase Flexibility and Agility *Other names and brands may be claimed as the property of others. 23

Data Center Imperative 3 Create Greater Value in IT by Driving Business Innovation High Performance Data Analytics (Big Data) and Data Center Predictive/Prescriptive Analysis Allow IT to be Proactive and Deliver Solutions to Business Challenges 24

Drive Business Innovation § Turn Business Intelligence into a Competitive Edge § Optimize operations through predictive/prescriptive analytics § Improve time to market § Enhance customer value with new products and services § Engage High Performance Computing (HPC) for discovery and insight 25

Advanced Analytics in the Data Center Advanced Analytics Predictive Analytics § In the data center enables IT to predict and prescribe appropriate actions necessary to achieve required outcomes § Enables IT and the company to innovate and remain competitive PREDICTIONS DECISIONS EFFECTS and OUTCOMES What, When, and Why Will it Happen How to Benefit from These Predictions How Will These Decisions Impact Business Opportunities 26

RBDMS, SQL Scalable No SQL Real-Time Scalable Streaming Batch Scale-up Analytics Landscape and Scaling In-Memory Highly Structured Un-Structured Scale-out 27

Advanced Analytics Maturity Path: Moving to Real Time SCALE AND MATURITY Self-learning and Completely Automated Enterprise Prescriptive Analytics Simulation-driven Analysis and Decision-making Cognitive Analytics ENTERPRISE MATURITY--BASELINE On-demand Enterprise Predictive Analytics Foresight No/New-SQL, Mature In-Memory DB and Processing , Early Data Lake Diagnostic Analytics Insight- What Happened and Why Optimized and Integrated Enterprise Data Warehouse, In-memory DBs + Processing Hindsight- What Happened Descriptive Analytics SILOED Operational Enterprise Files, RDBMS, ODS, Early Data Warehouse, OLAP VIRTUALIZED COVERGED/CLOUD/SDI INFRASTRUCTURE 28

Modernize Your Data Center lauren. robinette@intel. com The Data Center is Dynamic—Follow Your Path to Modernization § Virtualize the Data Center with visibility tools to enable a flexible, efficient, manageable infrastructure § Evolve a Software Defined Infrastructure for efficient self services delivery § Adopt High Performance Data Analytics and Data Center Predictive/Prescriptive Analytics to drive business innovation Data Center Modernization is a Continual Process that Drives Innovation 29

Resources Business Brief on Modernization Presentation Lauren. robinette@intel. com https: //cloudbuilders. intel. com/ 30

Disclaimers No license (express or implied, by estoppel or otherwise) to any intellectual property rights is granted by this document. Intel disclaims all express and implied warranties, including without limitation, the implied warranties of merchantability, fitness for a particular purpose, and non infringement, as well as any warranty arising from course of performance, course of dealing, or usage in trade. All information provided here is subject to change without notice. Contact your Intel representative to obtain the Intel product specifications and roadmaps. The products described may contain defects or errors known as errata which may cause deviations from published specifications. Current characterized errata are available on request. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and Mobile. Mark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information visit http: //www. intel. com/performance. Cost reduction scenarios described are intended as examples of how a given Intel based product, in the specified circumstances and configurations, may affect future costs and provide cost savings. Circumstanc es will vary. Intel does not guarantee any costs or cost reduction. Copies of documents which have an order number and are referenced in this document may be obtained by calling 1 800 548 4725 or by visiting www. intel. com/design/literature. htm. Copyright © 2016 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Xeon, Intel Atom, Intel Xeon Phi, and 3 D XPoint are trademarks of Intel Corporation in the U. S. and/or other countries. * Other names and brands may be claimed as the property of others. 31

! Internal Use Only – DELETE BEFORE PRESENTING ! Tools: Reference Collateral Tools Link/ Pointer DCG Resources (central repository for DCG’s prioritized content) http: //dcgresources. intel. com/ Data center Optimization Guide file: ///Users/lrobinet/Downloads/data center optimization planning guide. pdf Workload video for Datacenter http: //www. intel. com/content/www/us/en/data center efficiency/workload driven data center solutions video. html Why Private Cloud video http: //www. intel. com/content/www/us/en/cloud computing/private cloud video. html Why Orchestration? video http: //www. intel. com/content/www/us/en/data center refresh for competitive advantage video. html Datacenter refresh for increased efficiency video http: //www. intel. com/content/www/us/en/data center refresh for operating efficiency video. html V-DCG-SDI-200: Make Money from Software Defined Infrastructure https: //intelvs. on 24. com/vshow/intelvbc#home SDI SDN & NFV ESS Leadership (slides) https: //intelvs. on 24. com/vshow/intelvbc#home Health care success story Datacenter Optimization http: //www. intel. com/content/www/us/en/data center/university health system video. html Data Center SDI strategy (recorded session) http: //competition. Intel®. com/Desktop. Modules/Bring 2 mind/BPSDMX/Download. aspx? tabid=947&DMXModule=2871&Entry. Id=11221&Command=Core _Download&Portal. Id=10 Private versus Public 101 http: //www. intel. com/content/www/us/en/cloud computing/cloud 101 video. html Private versus public decisions WP https: //www ssl. intel. com/content/www/us/en/it management/intel it best practices/making private public cloud decisions on the way to a hybrid cloud paper. html Intel IT best practices http: //www. intel. com/content/www/us/en/it management/intel it best practices/data center strategy paper. html Faster Time to market – Intel IT best practices http: //www. intel. com/content/www/us/en/it management/intel it best practices/data center efficiency and retrofit best practices paper. html Delivering path to hybrid cloud – virtualization first step https: //communities. intel. com/community/itpeernetwork/datastack/blog/2014/08/11/intel and vmware delivering an evolutionary path to hybrid cloud Hardware and software upgrade performance with Xeon http: //www. intel. com/content/dam/www/public/us/en/documents/solution briefs/maximizing it value by using high end server processors brief. pdf E 7 Performance http: //iaprogram. intel. com/Publications/xeon processor e 7 8800 v 3 brief. pdf E 5 Performance http: //www. intel. com/content/dam/www/public/us/en/documents/white papers/high performance servers paper 2. pdf Server Refresh Message: https: //www ssl. intel. com/content/www/us/en/data center refresh for operating efficiency video. html 33

Intel SDI-Enabling Building Blocks Responsive Energy Efficient Secure Compute Storage Network Intel® Xeon® Processor Family E 3 E 5 E 7 Intel® Atom™ Processor Intel® Xeon Phi™ Processor Intelligent Storage Scale out Storage Scale up Storage Intel® SSD DC S 3710 Series Intel® SSD DC P 3700 Series 3 D Xpoint™ Technology Future Memory Technologies Intel® Omni Path Architecture Intel® Ethernet Controllers Intel® Ethernet Adapters Intel® DPDK Intel® Quick Assist CHOICE High Availability Software and Technologies Intel® Data Center Manager Intel® Node Manager Intel® Expressway Service Gateway Intel® Cache Acceleration Software Intel® Solutions for Lustre* Intel® VT and Intel® TXT Intel® AES NI Intel’s Foundational Technologies Offer Advanced Solutions for Cloud *Other names and brands may be claimed as the property of others. 34

Analytics Scale Up Processor Upgraded on In Memory Workload Powerful performance Baseline 7 Intel® Xeon® Processor E 7 v 2 Configuration 1 Intel® Xeon® Processor E 7 v 2 Family SAP HANA* SPS 08 Family SAP HANA* SPS 09 Configuration 2 Intel® Xeon® Processor Configuration 3 Intel® Xeon® Processor E 7 v 3 E 7 v 2 Family SAP HANA* SPS 09 *Other names and brands may be claimed as the property of others. 1 Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and Mobile. Mark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. 35

Optimize Analytics Performance Intel® Technologies Deliver Performance on a Traditional Hadoop* Cluster Hadoop* Apps Run Faster on Intel® Enterprise Edition for Luster Softwarea Intel® Xeon® Processor 5600 HDD 1 Gb. E UPGRADE PROCESSOR TO SSD 50% 80% UPGRADE TO 10 GBE 50% REDUCTION 1 ADDITIONAL REDUCTION 2 REDUCTION 3 Time to Completion Tera. Sort* for 1 TB sort > 4 hour process time 3 X Fa st e ra Traditional Hadoop on HPC with Intel EEL Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and Mobile. Mark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. 1 Intel estimated reduction using Base Cluster Configuration with Intel® Xeon® Processor E 5 2690 vs. Intel® Xeon® Processor X 5690 with 10 K SAS HDD and Intel® Ethernet 1 Gigabit running Apache* Hadoop 1. 0. 3 2 Intel estimated reduction using Base Cluster Configuration with Intel® SSD 520 Series vs. 10 K SAS HDD with Intel® Xeon® Processor E 5 2690 and Intel® Ethernet 1 Gigabit running Apache* Hadoop 1. 0. 3 3 Intel estimated reduction using Base Cluster Configuration with Intel® Ethernet 10 Gigabit SFP+ vs. Intel® Ethernet 1 Gigabit with Intel® Xeon® Processor E 5 2690 and Intel® SSD 520 Series running Apache* Hadoop 1. 0. 3 For more information go to http: //www. intel. com/performance. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. *Other names and brands may be claimed as the property of others. a Source: TATA Consultancy Services, Inc. , 2015; http: //www. intel. com/content/dam/www/public/us/en/documents/product briefs/lustre big data white paper. pdf 36

Unlock the Potential of High Performance Data Analytics (Big Data) Integrate your organizational processes with end to end analytics powered by Intel® technologies that can accelerate Apache Hadoop*. Transform/Analyze � Compute 1 3 Intel® Xeon® E 7 v 4 Processors Intel® Xeon® E 5 v 4 Processors Intel® Atom™ Processors Intel® Xeon Phi™ Processor 3 D XPoint™ & Memory Technologies DATA Move � Network Intel® 1/10/40 Gigabit Ethernet Intel® Omni Path Architecture Intel® Quick Assist Technology *Other names and brands may be claimed as the property of others. Persist � Storage 2 Intel® SSD Pro Series Intel® Solutions for Lustre* Software 37

Legacy Infrastructure “Human Orchestration” Service Orchestration Islands of Management VM VM Compute Mgmt VM VM Virtualization Resource Silos Servers Network Mgmt Proprietary Router Appliance Proprietary Firewall Appliance Proprietary VPN Appliance Storage Mgmt Proprietary NAS Proprietary SAN Proprietary Archive Lots of Proprietary Platforms Legacy and Vendor Lock-in 38

Legacy Infrastructure Self-Service Portal Service Orchestration Policy-Based Automation Storage Controller Infrastructure Attributes VM VM Compute Mgmt VM VM VM Network Controller Compute Controller Security Controller Power Performance Thermals Utilization Location Latency Durability Security VM Compute Pool Virtualization Network Pool Storage Pool Servers VMs Network Mgmt Proprietary Router Appliance Proprietary Firewall Appliance Proprietary VPN Appliance Containers Virtual Router Virtual Firewall Virtualization Virtual VPN Virtual SAN Scale Out Storage Legacy Storage Servers Storage Mgmt Proprietary NAS Proprietary SAN Proprietary Archive 39

Cloud – Intel® Building Blocks Flexibility to Make Workload Based Decisions Private Cloud Hybrid Cloud with bursting capability Enabling: Optimized applications and infrastructure efficiency Enabling: Optimized TCO across hybrid infrastructure Fast and agile application/service delivery Benefit: Excellent for maximizing competitive workloads Benefit: Excellent for connecting multiple pools of resources, and enabling “invest in base, partner for spikes” deployment model SYSTEMS Intel® Cloud Technology, Intel® VT x, Intel® VT d, Intel® VT c, Intel® TXT, Intel® AVX 2, Intel ® AES NI, Virtual IPS, SATA SSD, NVMe, Hytrust, DPDK, Intel Security *Other names and brands may be claimed as the property of others. Public Cloud Enabling: Performance and quality Broad support of Intel architecture ecosystem Benefit: Excellent for enabling new ideas or unproven workloads INTEGRATED TELEMETRY Cache monitoring, Intel® Node Manger 3. 0 Orchestration Ecosystem Enablement 40