Getting Social Online Matt Mc Gee Local University
- Slides: 72
Getting Social Online Matt Mc. Gee Local University • Philadelphia • May 9, 2013
About Me Matt Mc. Gee üExecutive News Editor, Search. Engine. Land. com & Marketing. Land. com ü Surrounded by small biz owners ü Web development since 1995 ü SEO since 1999 -2000 Small Business Search Marketing http: //www. smallbusinesssem. com/ @mattmcgee © Matt Mc. Gee, 2013
What’s to Come Your Primary Social Asset Hint: It’s not Facebook Promoting Your Social Asset Facebook, Twitter, etc. How to Find Your Customers @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
But First…
Getting Social Online Time Spent Online Nielsen Social Media Report 2012 @mattmcgee http: //bit. ly/naq. Gb 8 © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Local Search & Social Media Com. Score/Neustar Localeze/15 miles, December 2012 @mattmcgee 3, 146 adults © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Local Search & Social Media “Yes, we do use it as a signal. ” Source: Search Engine Land, http: //bit. ly/ha. EKai @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Your Primary Social Asset
Your Blog
Social Media: Your Blog Why Blog? ü Show “Human” Side @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog “The corporate website is an unbelievable collection of hyperbole, artificial branding, and pro-corporate content. ” Jeremiah Owyang http: //bit. ly/81 N 7 V @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog Why Blog? ü Show “Human” Side ü SEO: Traffic, Links, Indexed Content @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog Source: Hub. Spot, http: //bit. ly/f. TFs. Kg @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog Also: 97% more links and 434% more indexed pages Source: Hub. Spot, http: //bit. ly/4 ev. Tc @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog Why Blog? ü Show “Human” Side ü SEO: Traffic, Links, Indexed Content ü Educate, Inform, Establish Authority/Trust @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog Why Blog? ü Show “Human” Side ü SEO: Traffic, Links, Indexed Content ü Educate, Inform, Establish Authority/Trust ü YOU OWN IT @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog 1990 s @mattmcgee 2000 s © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2012
Social Media: Your Blog 1990 s @mattmcgee 2000 s 2010 s? © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog Why Blog? ü Show “Human” Side ü SEO: Traffic, Links, Indexed Content ü Educate, Inform, Establish Authority/Trust ü YOU OWN IT Why Not Blog? ü Nothing to say @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Your Blog Why Blog? ü Show “Human” Side ü SEO: Traffic, Links, Indexed Content ü Educate, Inform, Establish Authority/Trust ü YOU OWN IT Why Not Blog? ü Nothing to say ü Can’t commit @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Promoting Your Asset
Social Media: Your Blog @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook http: //www. facebook. com/business @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook PROBLEM: @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Edge. Rank @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Edge. Rank ü Affinity ü Interaction Type ü Timeliness @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Content Ideas @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Content Ideas ü Questions @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Content Ideas ü Questions ü Quiz/Trivia @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Content Ideas @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Content Ideas ü Questions ü Quiz/Trivia ü Surveys/Polls @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Content Ideas ü Questions ü Quiz/Trivia ü Surveys/Polls ü Contests (caption the photo, etc. ) @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Content Ideas @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Content Ideas ü Questions ü Quiz/Trivia ü Surveys/Polls ü Contests (caption the photo, etc. ) ü Videos @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Interactions Momentus Media, 2011 Web Liquid, Spring 2011 @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook Graph Search @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Facebook @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Twitter Getting Started ü Complete the profile page @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Twitter @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Twitter Getting Started ü Complete the profile page ü Build a clean stream @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Twitter @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Twitter Getting Started ü Develop your profile page ü Build a clean stream ü Follow the right people @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Twitter @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Twitter Getting Started ü Develop your profile page ü Build a clean stream ü Follow the right people ü Be patient @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Google+
Social Media: Google+ @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Google+ @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Google+ @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Google+ Why Bother? @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Google+ Search Results @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Google+ Search Results @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Google+ Local Search Results @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Google+ @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Google+ Bottom Line: ü Usage? ? ü SEO benefits ü Local/Places integration underway ü Not a social priority right now @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Which one(s) are best?
How to find them?
Social Media: Finding Customers @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Finding Customers @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Social Media: Finding Customers @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Wrapping Up
Getting Social Online Takeaways 1) Consumers expect social visibility 2) Your Blog: SEO/Social powerhouse 3) Social networks are secondary assets 4) Be where your customers are @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
Getting Social Online Matt Mc. Gee matt@mattmcgee. com Some photos via Shutterstock. com @mattmcgee © Matt Mc. Gee, 2010. © Matt Mc. Gee, 2013
