Creating Ministry Content that Sticks Dr Sherman Wesley

Creating Ministry Content that Sticks Dr. Sherman Wesley Scott Mr. Teron Haughton Strong Church 2018

What DRIVE Content? Ø Why do you do what you do? Ø What do you want to say?

What DRIVE Content? Ø How do you get your message out?

What DRIVE Content? Ø Who do you reach now? Ø Who do you want to reach?

Are you in touch with… • Passion • Call • Interest • Skills • Abilities • Need

What Grabs You? • • • What do you share? Like? Comment on? What Blogs do you subscribe to? What types of content do you respond to the most? Videos Audio Images Written Friends Like minded

Questions to Ponder Ø What resources do you have? Ø What major applications will you focus on? Ø Will you measure your outcomes? Ø Are you willing to change based on your “followers” and what is non-negotiable?

Content By Channel Ø Content will vary (and should) by channel. What you put on Facebook will be different than Twitter, Linked. In, Google+, Pinterest , etc. Ø Plan you content by channel

What DRIVE Content? • Why do you do what you do? • What do you want to say?

Measurement Tools Ø Facebook Insights Ø Google Analytics Ø Twitter measurements

• Explain how laws are made and changed in your country. Tell how people are chosen to lead the country.

• Explain which goods and services are produced in your country. How do people typically provide for the needs of themselves and their families?

Tourism in (your country) • Tell about the points of interest in your country that people from other countries may be interested in visiting.