COLORADO GOVERNORS TOURISM CONFERENCE 2018 INSIGHTS FROM DOWN

COLORADO GOVERNOR’S TOURISM CONFERENCE 2018 INSIGHTS FROM DOWN UNDER: ATTRACTING AUSTRALIANS

AUSTRALIA MARKET OVERVIEW

PRESENTED BY: CAROLINE DAVIDSON PR/MEDIA/COMMUNICATIONS DIRECTOR AP TRAVEL MARKETING SERVICES

KYLEE KAY TRADE ACCOUNT DIRECTOR AP TRAVEL MARKETING SERVICES

COMPOSITION OF THE AUSTRALIAN ECONOMY

KEY ECONOMIC INDICATORS

AUSTRALIA’S SIZE COMPARED WITH THE U. S.

AUSTRALIA’S TOP HOLIDAY DESTINATIONS

INTERNATIONAL TRAVELER FORECAST TO THE U. S. Sources: U. S. Department of Commerce, International Trade Administration, National Travel and Tourism Office; Statistics Canada; Banco de Mexico. January 2018.

DIRECT FLIGHT CAPACITY FROM AUS / NZ

VISITATION TRENDS

COLORADO’S TOP INTERNATIONAL MARKETS 2017 AUSTRALIA IS ONE OF COLORADO’S TOP 5 MARKETS

COLORADO’S MARKET SHARE TOP MARKETS

VISITS FROM AUS TO COLORADO, 2012 - 2017

“Australians now think nothing of skiing in Colorado, exploring New England or Louisiana, even Mexico, as people push through the gateway cities and create interesting multi-stop itineraries. ” Virtuoso Asia-Pacific Managing Director, Michael Londregan

SEASONALITY IN COLORADO’S INTERNATIONAL TOURISM MARKET

MARKET SUMMARY

THE COLORADO BRAND

PAST VISITOR CO TRIP DETAILS

PAST VISITOR CO TRIP DETAILS

POTENTIAL VISITORS: THE IDEAL COLORADO TRIP

WORKING WITH INDUSTRY ORGANIZATIONS

AUSTRALIAN MEDIA LANDSCAPE

WHAT WORKS FOR AUSTRALIAN TRAVEL MEDIA • NEWS • SEASONAL • ADVANCE INFO • QUIRKY • LISTICALS • TRENDS E. G SUSTAINABLE GLAMPING, IMMERSIVE, TRANSFORMATIVE ETC. • FOOD, CRAFT BEER & WINE AWARDS (INTERNATIONAL) • CELEBRITY

AUSTRALIA TRAVEL TRADE INDUSTRY STRUCTURE WHOLESALERS HOME BASED AGENTS AIRLINES TRAVEL & SERVICE PROVIDERS INDEPENDENT AGENTS TOUR OPERATORS RETAIL AGENT NETWORK GROUPS CRUISE OPERATORS

TRADE | INDUSTRY MARKETS LEISURE 3 Industry Markets CORPORATE MICE (Meetings, Incentives, Conferences, Events)

TRADE | RETAIL MARKET SHARE

TRADE | FIT WHOLESALERS

TRADE | SPECIALIST FIT WHOLESALERS

TRADE | HELLOWORLD LTD & THE AOT GROUP

TRADE | HELLOWORLD LTD & THE AOT GROUP

TRADE | FLIGHT CENTRE TRAVEL GROUP

TRADE | THE TRAVEL CORPORATION

TRADE | OTA – ONLINE TRAVEL AGENCIES - B 2 C

TRADE | OTA – ONLINE TRAVEL AGENCIES – B 2 B

TRADE | RETAIL AGENT NETWORK GROUPS & CONSORTIA

TRADE | HOME BASED AGENCY GROUPS

TRADE | TOUR OPERATORS

THANK YOU! Caroline Davidson PR/Media/Communications Account Director +61 418 290 163 caroline@davcomm. com. au Kylee Kay Trade Account Director +61 416 956 kylee@aptms. com. au