Gartner BI Summit 2012 februr 6 7 A

Gartner BI Summit 2012. február 6 -7. A legfontosabbak Papp. Attila@iqpp. hu

Business Analytics to Thrive in Adversity: From $57 Billion to $81 Billion 2010 2011* 2014 $57 Billion 10%+ $81 Billion CAGR: 9% 2020 $136 Billion? *early estimate

Analytics on a Journey to Be Pervasive Percentage of Potential Users That Analytics Will Reach 100% 2020 75% 2014 50% Today 28%* *BI Summit 2011 25%

Segmenting The Market: Pace Layer Model Analytical Agility Analytical Consistency e on nd Z a y ilit nce ) b ta a ls ofi nten dea r P ai ig (m b ne ely o g h Z , lar cal) t ow es cti Gr sal r, ta ew lle (n ma s er ld, m e su g fi n n i o Systems of C ay innovation s & n pl dors s e n ine , op y ve s Bu sed an u m Systems of oc f differentiation ted a n i s om dor d n , ed ave s Systems of record u g foc y me IT b Increasing scale and scope Business and decision processes: Each with its own performance measures Analytic processes: Each may use multiple analytical models High Low Levels of integration among information, analytical models and processes

Pace Layer Vendors Niche/Up and Comers/Startups Analytical Agility Best of Breeds Systems of innovation Megavendors Analytical Consistency Systems of differentiation Systems of record Increasing scale and scope Business and decision processes: Each with its own performance measures Analytic processes: Each may use multiple analytical models High Low Levels of integration among information, analytical models and processes

Pace Layer Reach Individuals Analytical Agility Business Systems of innovation IT Systems of differentiation Analytical Consistency Systems of record Increasing scale and scope Business and decision processes: Each with its own performance measures Analytic processes: Each may use multiple analytical models High Low Levels of integration among information, analytical models and processes

Pace Layer Functionality Predictive/Prescriptive Predictive Modeling Analytic Apps Analytical Agility Diagnostic Data Discovery OLAP Systems of innovation Query Descriptive Dashboards Systems of differentiation Reporting Analytical Consistency Systems of record Increasing scale and scope Business and decision processes: Each with its own performance measures Analytic processes: Each may use multiple analytical models High Low Levels of integration among information, analytical models and processes

Pace Layer Roles Data Scientist Consumers Analytical Agility Information Workers Systems of innovation Power User Report Authors Analytical Consistency Systems of differentiation Systems of record Increasing scale and scope Business and decision processes: Each with its own performance measures Analytic processes: Each may use multiple analytical models High Low Levels of integration among information, analytical models and processes

System of Record Analytical Agility e on nd Z a y ilit nce b a ta ofi nten s) r i P a al (m g de bi IT Analytical Consistency Systems of record Increasing scale and scope Business and decision processes: Each with its own performance measures Analytic processes: Each may use multiple analytical models ly ne arge o l ) h Z les, tical t ow sa ac Gr ew r, t (n alle sm Systems of differentiation , er field m u g Systems of ns ayin o l innovation & C n p e s es , op ors n i d d s Bu cuse ven fo any d m ate n mi o s d d, dor e us ven f- oc ega IT m by High Low Levels of integration among information, analytical models and processes

CIO IT Budgets are set to remain flat in 2012 $113. 45 $109. 83 $106. 53 $100 $104. 15 + 2. 7% + 3. 1% + 3. 3% + 1. 0% 0. 0% 2003 2004 2005 2006 2007 2008 2010 - 1. 1% n = 2, 335 - 8. 1% 2009 12 $104. 67 $103. 12 $103. 73 + 2. 5% $101. 20 + 1. 2% $104. 27 2011 + 0. 5% 2012

IT Core Will Remain Strong: BI Projects, Likely to Be Shielded From IT Cuts Ranking of technologies CIOs selected as one of their top five priorities in 2012. CIO Technologies Ranking Analytics and Business Intelligence Mobile Technologies Cloud Computing (Saa. S, Iaa. S, Paa. S) Collaboration Technologies (workflow) Virtualization Legacy Modernization IT Management Customer Relationship Management ERP Applications Security Social Media/ Web 2. 0 2012 2011 2010 2009 2008 1 2 3 4 5 6 7 8 9 10 11 5 3 1 8 2 7 4 18 13 12 10 5 6 2 10 1 11 10 * 6 9 3 1 12 16 5 3 4 * * 2 8 15 1 12 * 8 3 4 * * 2 5 15 * Not an option in that year n= 2, 335 13

2010 -2014: Market centre of gravity shifts By 2014, 40% of BI purchasing will be business-led Analytical Agility The Business Systems of innovation IT Systems of differentiation Analytical Consistency Systems of record Increasing scale and scope High Low Levels of integration among information, analytical models and processes • Enablers: Inmemory, packaged apps , Saa. S, service providers provide business context and disconnect from IT • Best-of-breeds dominate • Battle-ground between traditional and new BI approaches

Multi-sourcing the new normal “Which Type of Vendor Does Your Organization Prefer to Purchase BI Software From? ” ”Multiple vendors that each provide best-of-breed technology” ”No preference” “The same vendor from which we purchase enterprise applications such as ERP, CRM or SCM” Vendor that provides both infrastructure and application software (4%) “A single vendor that focuses only on 15 BI software” “The same vendor from which we purchase database, data warehouse, data integration, application server or other

Megavendor Standardization Drops Year Vendor 2008 Business Objects: 88% 2012 SAP: 61% Oracle: 69% Change -17% Hyperion: 75% -6% Cognos: 91% Microsoft: 80% IBM Cognos: 69% Microsoft: 64% -22% -16% Megavendors' stand alone platform upgrades have been slow (OBIEE 11 g, Cognos 10, SAP BOBJ 4).

This Is Where the M&A Action Is… • IBM Buys Algorithmics - Credit and Operations Risk Analytics • IBM Buys Demandtec - Merchandising Analytics • IBM Buys Emptoris - Spend Analytics • HP Buys Vertica - Datawarehousing DBMS • HP Buys Autonomy - Enterprise Search, E-discovery and Content Analytics/Archiving • Oracle Buys Endeca - Search-based Data Discovery • Deloitte Buys Oco - Port-Packaged Industry Content • Actuate Buys Xenos - CCM and BI Integration • Pitney Bowes Buys Portrait Software - Customer Interaction Analytics

…But Innovation Will Keep Coming From the Fringes Despite ongoing consolidation and acquisitions by megavendors, new categories of analytic applications will continue to emerge, resulting in more, not less, market fragmentation.

Systems of Innovation: Center of Gravity Shifts Toward the Individual Personal Analytical Agility The Business Systems of innovation IT Systems of differentiation Analytical Consistency Systems of record Increasing scale and scope High Low Levels of integration among information, analytical models and processes • Much of the innovation is coming from the consumer space. • Vendor need to become better at qualifying the customer • New forces will expand the use of analytics to a whole new set of users.

2014 and Beyond: Nexus of Forces Impacting Analytics Will Become Mainstream Cloud: By 2013, every major BI platform vendor will present a cloud offering, accounting for less than 3% of total BI revenue. CLOUD Mobile: in MQ survey 2012, 54% are actively using, piloting or planning to deploy mobile BI in the next 12 months INFORMATION SOCIAL Social: By 2013, 15% of BI deployments will. MOBILE combine BI, collaboration and social software into decision-making environments. By 2017, the CMO will spend more on IT than the CIO.

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Gartner BI Summit 2012. február 6 -7. A legfontosabbak Papp. Attila@iqpp. hu