Chapter 15 Speaking With Confidence Mary Ellen Guffey

Chapter 15 Speaking With Confidence Mary Ellen Guffey, Business Communication: Process and Product, 5 e Copyright © 2006

Preparing an Oral Presentation Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 2

Preparing an Oral Presentation • Identify your purpose. • Who is the audience? • Decide what you want your audience to believe, remember, or do when you finish. • Aim all parts of your talk toward your purpose. • WIIFM? What’s in it for me? Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 3

Preparing an Oral Presentation • Identify your purpose, cont. • Begin with the Conclusion • Develop strong Introduction and Closing Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 4

Preparing an Oral Presentation • Organize the introduction. • • Get the audience involved. Let them know why they are there Grabs their attention Capture attention by opening with a promise, story, startling fact, question, quotation, relevant problem, or selfeffacing story. Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 5

Preparing an Oral Presentation • Organize the introduction. • Establish your credibility by identifying your position, expertise, knowledge, or qualifications. • Introduce your topic. • Preview the main points. Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 6

Preparing an Oral Presentation • Organize the body. • • The heart of the message – details, facts Keep it simple – don’t bog them down Develop two to four main points Streamline your topic and summarize its principal parts. • Arrange the points logically: chronologically, from most important to least important, by comparison and contrast, or by some other strategy. Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 7

Preparing an Oral Presentation • Organize the body. • Arrange the points logically: chronologically, from most important to least important, by comparison and contrast, or by some other strategy. • Prepare transitions. • Use “bridge” statements between major parts (I’ve just discussed three reasons for X; now I want to move to Y). • Use verbal signposts (however, for example, etc. ). Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 8

Preparing an Oral Presentation • Organize the conclusion. • Reinforces WIIFM • Review your main points – helps them remember. • Provide a final focus. Tell your listeners how they can use this information, why you have spoken, or what action you want them to take. • Plan a graceful exit. Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 9

Preparing an Oral Presentation • Organize the conclusion. • Review your main points. • Provide a final focus. Tell your listeners how they can use this information, why you have spoken, or what you want them to do. • Plan a graceful exit. Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 10

Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention 1. A promise By the end of this presentation, you will be able to. . 2. Drama Tell a moving story; describe a serious problem. 3. Eye contact Command attention at the beginning by making eye contact with as many people as possible. Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 11

Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention 4. Movement Leave the lectern area. Move toward the audience. 5. Questions Ask for a show of hands. Use rhetorical questions. 6. Demonstrations Include a member of the audience. Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 12

Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention 7. Samples/gimmicks Award prizes to volunteer participants; pass out samples. 8. Visuals Use a variety of visuals. 9. Self-interest Audience wants to know “What’s in it for me? ” Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 13

Types of Effective Attention-Getters 14 -14 Mary Ellen Guffey, Business Communication: Process and Product, 5 e

Types of Effective Attention-Getters 14 -15 Mary Ellen Guffey, Business Communication: Process and Product, 5 e

Types of Effective Attention-Getters 14 -16 Mary Ellen Guffey, Business Communication: Process and Product, 5 e

Building Audience Rapport • Use effective imagery. Analogies, anecdotes, statistics, worst-and best-case scenarios • Include verbal signposts. Previewing, summarizing, switching directions • Send positive nonverbal messages. Look terrific, animate your body, punctuate your words, move about, vary your expression Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 17

Overcoming Stage Fright Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 18

Overcoming Stage Fright Symptoms of Stage Fright • Stomach butterflies • Wobbly knees • Pounding heart • Tied tongue • Shortage of breath • Sweaty palms • Dry throat • Unsteady voice • Trembling hands Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 19

Overcoming Stage Fright Ways to Overcome Stage Fright • Select a familiar, relevant topic. Prepare 150 percent. • Use positive self-talk. • Convert your fear into anticipation and enthusiasm. • Shift the focus from yourself to your visuals. Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 20

Overcoming Stage Fright Ways to Overcome Stage Fright • Give yourself permission to make an occasional mistake. • Ignore stumbles; keep going. Don’t apologize. • Make the listeners your partners. Get them involved. • Just before you speak, practice deep breathing. Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 21

Responding to Questions Focus on the Questioner Respond Appropriately Maintain Control Survive the Hot Seat Encourage Questions Conclude the Presentation Mary Ellen Guffey, Business Communication: Process and Product, 5 e © Prentice Hall, 2008

End Mary Ellen Guffey, Business Communication: Process and Product, 5 e Ch. 15, Slide 23