AURA Modern Power Point Presentation PAGE 1 Company

AURA Modern Power. Point Presentation PAGE 1

Company Vision “Medical Star will provide an unprecedented experience as the most trusted partner for health care” PAGE 2

About Us! Our President Sayed Noorullah Hejrat started working in healthcare industry with AGFA Healthcare® under registered third-party service provider Al-Sayed Afghan in 2002/3. Al-Sayed brothers worked together in medical equipment industry and are regarded as pioneers in this business. Major part of their business was Radiology medical equipment like Conventional X rays and later Digital Xrays and related equipment. Sayed Noorullah then registered his own company by the name of Medical Star Co, ltd in 2011 and he is the sole shareholder of this company. Since then our company has established a reputation for excellence in healthcare services across Afghanistan. PAGE 3

About Us! Our company provides a wide range of medical equipment which are: Cath labs CT scanners MRI (static magnet only) Ultrasounds(Dopplers, Echocardiogram etc) Ventilators, Anesthetic machines X-rays (fixed, mobile, DR) Fluoroscopy(C-arms, fixed) patient monitoring systems Defibrillators, ECGs, Cardiovascular consumables and other small devices. Thus we claim that we provide: COMPLETE MEDICAL SOLUTIONS…. PAGE 4

Our Partners HONDA ELECTRONICS Nihon kohden Ultrasounds OB/GYN Patient Monitors Echocardiograms Color Dopplers Haemotology Analyzers MEK ICS Chison Medical Ventilators Ultrasounds GYN Respiratory systems OB / Echocardiograms Dopplers PAGE 5

Our Partners Won Solution Xray Systems Fixed and Mobile DR Systems Biocare Medical Meril life Sciences Cardiovascular Stents Surgical Instruments Surgical Sutures Votem Medical ECGS Patient Monitors ECGSs Defibrillators PAGE 6

Milestones More than 20 CT scanners First MRI was installed 05 MRI systems In Kabul at Sultani Diagnostic 04 Cath labs Center Kabul Successfully installed 2012 2011 2018 2015 First CT scanner was installed First Cath lab was installed at At Sultani Diagnostic Center City Medical Complex Kabul 2030 To Provide Advanced Medical Equipment across all Provinces PAGE 7

Logistic Facilities Logistics Team Members v. Mumtaz Ur Rahman v. Sharifullah v. Haseeb Hamdard Transportation Warehouse We have warehouse of 400 meter square in Kabul. We have our own Truck and two cars for local carriage of goods PAGE 8

Financial Background 2015 2016 2017 Profit $ 502, 517. 00 $ 1, 102, 143. 00 $ 1, 125, 880. 00 Revenue $ 1, 639, 043. 00 $ 3, 548, 183. 00 $ 3, 695, 126. 00 Expense $ 1, 136, 526. 00 $ 2, 446, 040. 00 $ 2, 569, 246. 00 PAGE 9

ORGANIZATION P A G E 10 10

Organization Structure P A G E 11

Dedicated Positions to Philips Activities P A G E 12

Qualification of Sales Team Jasim Akhtar (Sales Manager) Rameen Maiwand(Sales officer) Experience: 4 Years Experience: 3. 5 years 3 years at DWP Pakistan ( Phillips) BBA (Afghanistan) BS Mechanical Engineering (UET KP Pakistan) Eman Popal (Sales Executive) Nouman Ahmad (Sales Officer) Experience: 3 Years Experience: 4 years 2 years of experience at a Designing firm 2 Years of Experience at USAWA MBA (India) Pharmaceuticals Pakistan M. com (AWKUM Kp Pakistan) P A G E 13

Qualification of Technical Team Saud Khan (Service Engineer) MS Electronics Haris Khan Diploma Electronics Experience: 7 years( Canon Medical Systems) Experience: 4 years Waseem Ahmad (Service Engineer) Ibraheem Maroof BS Electronics Diploma Electrical Experience: 5 years (Canon Medical Systems) Experience: 8 years Mahmood ul Hassan Dost Muhammad Diploma Electronics BS Electrical Engineering Experience: 14 years Experience: 3 years P A G E 14

After Sales Service Resources ØTroubleshooting & Maintenance Tools and Kits ØSpare Parts for each Modality ØPlanned Preventive maintenance contracts ØOn-Call Support 24/7 P A G E 15

HEALTH CARE OVERVIEW P A G E 16 16

Health Care Overview In Afghanistan under Ministry of Public Health all Health Care facilities are provided. Funded sources are both international and national. P A G E 17

Market Size $250 Millions $25 Millions $12 Millions Addressable Market for The Philips Portfolio Medical Equipment and Services Market Total Health Care Market P A G E 18

Market Trends Clients are looking for new OEM quality products and services. Suppliers with local services and support 24/7. Qualified doctors and Advanced surgeries and Interventions such as Neurosurgeries, Cardiac Surgeries, Renal Implants. International Standards Health Care Equipment and Facilities in local Hospitals. P A G E 19

Estimated Medical Equipment Budget for next 3 years $75 Millions P A G E 20

Terms and Condition of Sales and Supplies on written contract Incoterms are Delivery Duty Paid and Delivery Duty Unpaid for some duty exempted organizations. Warranty letters. Spare parts availability after warranty periods. Delivery schedule 4 to 6 months for big projects. P A G E 21

Market Segmentation P A G E 22 22

Market Segmentation Major Customers Public Private INGOs/NGOs P A G E 23

Market Segmentation Major Customers Ø Ministry of Public Health Ø WHO Ø ORD Ø AKDN Ø FMIC Ø CHSI Ø Amiri Medical Complex Ø Global Medical Complex Ø Ariana Hospital Ø Royal Medical Complex Ø Pastour Hospital Ø City Medical Complex Ø Dawood zai Medical Complex P A G E 24

Market Segmentation Imaging: • Cardiology: • CT scanners: around 02 Million USD • FFR, i. FR, Imaging catheters, Pressure flow wires: 150, 000 USD • MRI (Supercon): around 1. 5 Million USD • Cath labs: around 02 Million USD • Ultrasonography 300, 000 USD • X rays: (DR, CR based, fixed, mobile) 450, 000 USD • Fluoroscopy: 300, 000 USD • C arm: 400, 000 USD • Small devices • ECG/EKG: 30, 000 USD • Patient monitoring: 40, 000 USD • Respiratory care • Ventilators, CPAP, BIPAP, etc. 50, 000 USD • Consumables and care: • 50, 000 USD P A G E 25

Major Health Care Providers Ministry of Public Health World Health Organization Agha Khan Development Network FMIC Swedish Committee Association Norwegian Committee P A G E 26

Main Competitors Hitachi Medical Systems (AL-Syed Afghan) GE Medical Systems (Afghan Medical Group) Siemens Medical Systems (Operated from Pakistan) Toshiba Medical Systems (Aria Med Equip) P A G E 27

Customers Payment Behaviors Generally the customers pay on time according to payment terms. For Public Contracts payment is released after 60 days of the completion of the Projects. Some of the big hospitals pay on monthly installments as per their financial policy. P A G E 28

Intended Investment Plan P A G E 29

Investment Plan Product Trainings 20, 000 USD Ø Our Technical Team Ø End Users Demos 200, 000 USD Ø Ultrasounds Ø Patient Monitoring Ø Respiratory Systems P A G E 30

Marketing Activites Inaugural / Formal ceremony A grand ceremony will be arranged and Philips will be introduced to the stakeholders of the Healthcare market of Afghanistan 20, 000 USD Social Media, Emails Frequently, your initial font choice is taken out of your awesome hands also Search engine optimization Frequently, your initial font choice is taken out of your awesome hands also P A G E 31

Customer Service Excellence P A G E 32

Customer Service Excellence 1: Call Center We are planning to develop a dedicated call center for our customers to provide support 24/7 2 : Training plan for service Engineers To Train our each and every Engineer for every modality from Philips Training Centers 3 Number of Engineers and Coverage Ten Service Engineers, Major 6 Cities 4 Service Parts Spare and Service Parts availability for every equipment P A G E 33

Current Install base(Estimation) Toshiba Hitachi Philips 15 % 10 % 30 % Siemen GE s 30 % 15% P A G E 34

Expected Health Care Market of Medical Equipment Next 5 -10 years 75 Million USD P A G E 35

Expected Philips Revenue 1 -3 years 2 -5 Million USD 3 -5 years 5 -10 Million USD P A G E 36

Thank You P A G E 37 37