Workplace Partnership for Life Hospital Campaign Learning Series

Workplace Partnership for Life Hospital Campaign Learning Series Webinar Wednesday, January 21, 2015 2: 00 – 3: 00 p. m. ET

Agenda Welcome and Introductions • Rita Maldonado, Division of Transplantation, HSB, HRSA • Mary Ganikos, Division of Transplantation, HSB, HRSA • Venus Walker, Division of Transplantation, HSB, HRSA New Jersey Sharing Network and Hackensack University Medical Center • Maria Moreno, Hospital Services Manager, New Jersey Sharing Network • Angela Wilson, Director of Media Relations, Hackensack University Medical Center • Ciaran P. Geraghty, RN, BSN, CCRN, Nurse Manager Surgical Intensive Care Unit, Hackensack University Medical Center One Legacy • Ryan Mangindaan, Production Supervisor, One Legacy Hospital Campaign Creative Messaging • Bette Hughes and Shelly Morningstar, Akoya Open Mic/Q&A

New Jersey Sharing Network and Hackensack University Medical Center • Maria Moreno, Hospital Services Manager, New Jersey Sharing Network • Angela Wilson, Manager, Media Relations and Communications, Hackensack University Medical Center • Ciaran P. Geraghty, RN, BSN, CCRN, Nurse Manager Surgical Intensive Care Unit, Hackensack University Medical Center

One. Legacy • Ryan Mangindaan, Production Supervisor, One. Legacy

Creative Messaging • Bette Hughes and Shelly Morningstar, Akoya

Hospital Use of Social Media • Hospitals are increasingly using social media • Primary reasons for hospitals branching into social media: − Connecting with patients and communities − Building brand awareness, loyalty, and market share • By late 2014: − More than 99% of hospitals had a Facebook account − More than 50% had a Twitter account • In 2013: − Mayo Clinic had 446, 278 “likes” on Facebook, 567, 998 Twitter followers and 11, 392 tweets − In 2013, Cleveland Clinic had 508, 031 “likes” on Facebook, 119, 620 Twitter followers and 12, 385 tweets

Hospital Use of Social Media

Sharing Creative Messaging • Consider sharing social media outreach materials for upcoming 2015 observances − − National Donor Day – Saturday, February 14, 2015 Celebrate Spring – Friday, March 20, 2015 National Eye Donor Month – March, 2015 National Donate Life Month – April, 2015 • Email coming in the near future with sample messaging and graphics for National Donor Day − Similar emails with sample messaging and graphics for the other three observances will be sent • Graphics will be formatted in optimal sizes for use on different platforms, with detailed instructions provided in the emails

Social Media Messages for 2015 Observances Saturday, February 14: National Donor Day Sample Tweets/Posts Flowers? How about the gift of life? 123, 000+ are waiting–sign up today as an organ, eye, tissue donor. #Let. Life. Bloom organdonor. gov Share the love! Give the gift of life & sign up now as an organ, eye, tissue donor. #Let. Life. Bloom organdonor. gov

Social Media Messages for 2015 Observances Friday, March 20: Celebrate Spring Sample Tweets/Posts This is the first day of Spring– celebrate by signing up now as an organ, eye, tissue donor. #Let. Life. Bloom organdonor. gov Share the joy of Spring! 123, 000+ wait for the gift of life. Sign up now as an organ, eye, tissue donor. #Let. Life. Bloom organdonor. gov

Social Media Messages for 2015 Observances March: National Eye Donor Month Sample Tweets/Posts It’s National Eye Donor Month. Give the gift of sight–sign up today as an organ, eye, tissue donor. #Let. Life. Bloom organdonor. gov Share the joy of sight! Give the gift of life by signing up today as an organ, eye, tissue donor. #Let. Life. Bloom organdonor. gov

Social Media Messages for Upcoming Observances April: National Donate Life Month Sample Tweets/Posts 123, 000+ are waiting. Will you give the gift of life? Sign up today as an organ, eye, tissue donor. #Let. Life. Bloom organdonor. gov Give the gift of life. Make this the month you pledge to be an organ, eye, tissue donor. Sign up today. #Let. Life. Bloom organdonor. gov

Tips for Hospital Campaign Social Media Messaging • Brainstorm ideas and share messaging drafts internally with your OPO/DLA communications/social media staff • Provide well in advance to hospital partners • Be sure to use the #Let. Life. Bloom hashtag so you can track trending • Hospitals using social media messages earn 30 points per posting on the Hospital Campaign Scorecard • Messages and graphics can be re-purposed for use in email blasts from hospital leaders and in community newsletters, or for printing on tent cards and posters

Open Mic Q&A • Share Hospital Campaign updates • Discussion and Q&A

Quick Reminders • Enroll in the Hospital Campaign – www. organdonor. gov/howhelp/hospitalcampaign. html • Hospital Campaign Resources – – – Guide Scorecard providing 40+ point-coded outreach activities Toolkit web badge for linking to partner websites Learning Series webinars Campaign coaching – email wpfl@akoyaonline. com • Timeline: August 2014 through April 30, 2015 – All partners who enroll and submit an activity Scorecard by May 15 will be formally recognized by HRSA and National Partners

The Health Insurance Marketplace Make your health a priority in the new year! Sign up today for 2015 coverage – open enrollment period continues through February 15, 2015 www. healthcare. gov

THANK YOU! Join Us for Our Upcoming Hospital Campaign Special Webinar: Small and Rural Hospitals Wednesday, February 25, 2015 2: 00 – 3: 00 p. m. ET https: //akoyaonline. adobeconnect. com/wpfl webinars/