WPFL Hospital Campaign Learning Series Webinar Wednesday January
WPFL Hospital Campaign Learning Series Webinar Wednesday, January 20, 2016 2– 3 p. m.
Agenda Welcome • • Venus Walker, Division of Transplantation, HSB, HRSA Mary Ganikos, Division of Transplantation, HSB, HRSA Best Practices Spotlight on Life. Source • • Katelyn Wilson, RN, BSW, Hospital Liaison, Life. Source, Northeastern Minnesota Connie Harle, RN, MSN, Sr. Vice President and Chief Nursing Officer of Fairview Range Medical Center, Hibbing, Minnesota Life. Link Foundation of Puerto Rico: the Power of Social Media • Maresa Boneta, Director of Public Affairs Open Mic/Q&A • Moderated by Christy Bethel, Donation Development Coordinator, One. Legacy and Hospital Campaign Leadership Team Member
WPFL Hospital Campaign Connie Harle, RN, MA Senior Vice President Chief Nursing Officer Katelyn Wilson, RN BSW Life. Source Hospital Liaison Northeastern MN 3
Hibbing, MN • 100 miles south of Canadian border • 75 miles northwest of Duluth • Population 13, 000 • Eastern European, Italian & Scandinavian • Hard rock iron ore miners for steel manufacturing – Strong work ethic – Value education – Neighbor helping neighbor 4
Fairview Range Medical Center • Small rural medical center • Hospital, 3 clinics, home care, hospice, memory care, DME • Licensed beds 175 • Average admissions 3, 000 • Average daily census 55 • Baby deliveries 400 • Surgeries 3, 000 • ED/UC 25, 000 visits • Level III Trauma Center • Accredited by JC, COLA, Stroke Ready • Employees 1, 000 5
How best can Fairview Range promote organ donation education and donor registration in Hibbing? 6
Engagement Flag Raising Ceremony 7
Leadership Engagement Debra Boardman, FACHE Julie Houle, MD, NREMT President & CEO Medical Director Emergency Services 8
Community Engagement Donation Education Donor Registration 9
Advertising Campaign for our Flag Raising Ceremony Press Release For Immediate Release: April 7, 2015 Fairview Range urges community to register as donors during National Donate Life Month HIBBING – Over 3, 200 Minnesotans are waiting for the life-saving gift of an organ transplant, including residents of Hibbing and surrounding communities. Twenty-one men, women, and children across the United States die each day as a result of the organ shortage. To counter this sad reality, Fairview Range is urging its community to support the gifts of organ, eye and tissue donation by registering as a donor during April, National Donate Life Month. This month-long national celebration honors the gifts of organ and tissue donation selflessly given. Fairview Range partners with Life. Source on its donation program, a non-profit organization dedicated to saving lives through organ and tissue donation in the Upper Midwest. 10
Staff Engagement Donation Education Donor Registration 11
Advertising Campaign for our Flag Raising Ceremony • Flyers posted in elevators for staff and patients • Fairview Range Focus Newsletter –reaches 30, 000 homes in northern MN • Newspaper Ads • Radio Ads • Donor Family Personal Testimony 12
Advertising Campaign for our Flag Raising Ceremony Web Page Banner 13
Deb Gustafson - Donor Family Speaker Wednesday April 22, 2015 14
Advertising Campaign for our Flag Raising Ceremony • Social Media – Facebook and Twitter • Staff Email Communication • Internal Newsletters • Participation in Ceremony • Staff Education 15
Flag Raising Ceremony 16
Flag Raising Ceremony 17
Flag Raising Ceremony 18
Life. Source Organ and Tissue Donation • Territory: Duluth and surrounding communities including 14 small, rural, and critical access hospitals • Encourage all hospitals to take part in WPFL campaign and promote donation in their communities Hibbi ng • Support hospital events and initiatives by providing materials, Ambassadors, information, and onsite presence 19
Life. Source Organ and Tissue Donation Fairview Range Hospital • “C” designation • Supported interest in initiating quarterly Donation Committee (2014) • Worked with marketing contact, Andi Macenski to plan and develop 2015 WPFL events and activities proposed on Scorecard • Efforts were highlighted throughout the hospital and wider Iron Range community, as well as throughout Life. Source 20
Questions? 21
#Diceloatufamilia Campaign By: Maresa Boneta Dueño Director, Public Affairs Life. Link® of Puerto Rico
#Diceloatufamilia Facts Nearly 80 percent of Puerto Ricans believe in donation Survey conducted by the Investigation and Survey Institute, located at El Turabo University in Puerto Rico March 2014 Survey was about general health issues and the donation topic was included 200 interviewed by phone Only 23% of Puerto Ricans over 18 are registered to be organ and tissue donors
#Diceloatufamilia Objectives Increase donor registrations in PR Serve as a call to action for people to talk about organ and tissue donation Involve family and friends and let them know one’s donation decision Create a movement the day before Thanksgiving by encouraging people to have a family discussion
#Diceloatufamilia Target Audiences Families General population Health Professionals
#Diceloatufamilia Resources Newspapers TV PSA’s Posters T-shirts Stickers Radio ads Social Media You. Tube Facebook Instagram Twitter
#Diceloatufamilia Idea Simple ads Short messages, modern and dynamic
#Diceloatufamilia Newspaper and posters 2014 Campaign 2015 Campaign
#Diceloatufamilia TV Meetings with Community Relations and Public Relations officials Interviews with Life. Link staff and buy-in from TV personalities Channel 40 & Channel 4 96. 5 FM, 100. 1 FM, 1320 AM
#Diceloatufamilia Social Media Facebook, Instagram & Twitter Ads Invited others to share, register and use hashtags #Diceloatufamilia (#Tellyourfamily) #Registratecomodonante (#Registerasadonor)
#Diceloatufamilia Implementation costs Printing ($2, 000) Posters Postcards TV (Public Services - No cost) T-Shirts & Stickers ($2, 000) Radio (Public Services – No cost) Social Media (No cost) Total investment: $4, 000
#Diceloatufamilia Results 2014 24 Radio Interviews 15 TV interviews 3 newspaper ads & 1 article 725 public service radio ads 223 new Facebook fans 106 Shares from Life. Link Facebook fan page 40 new Twitter followers 50 out of 61 hospitals in Puerto Rico joined the campaign + 35 other organizations Over 5, 800 registrations 2015 47 Radio Interviews 15 TV interviews / 143 PSA’s 3 newspaper ads & 1 article 1, 124 public service radio ads 244 new Facebook fans 663 Shares from Life. Link Facebook fan page 20 new Twitter followers 57 out of 61 hospitals in Puerto Rico joined the campaign + 84 other organizations Over 3, 800 registrations
#Diceloatufamilia
Additions for 2015 campaign Spokespersons Channel 4 anchor men and Univision anchor women were our spokespersons for 2015 campaign TV ad was recorded as donation from the University of the Sacred Heart with the participation of spokespersons Channel 4 and Channel 11 aired the TV ads as PSA’s
#Diceloatufamilia Hospitals engagement Presentation was done to Hospital Development Team Clip buttons were created for hospital staff to wear and promote donor registrations Registration tables were coordinated at hospitals Hospital staff engaged in our social media campaign and shared it More than 1, 000 registrations were secured through hospitals activities related to the campaign
#Diceloatufamilia Questions?
Open Mic Q&A
Mark Your Calendars • Webinar Dates – February 24, 2016 2 -3 p. m. EST: Organ Donation and Transplantation 101: An overview of donation and transplantation, including how the process works, facts and myths, and resources for donation advocates. – March 16, 2016 2 -3 p. m. EST: Team presentations from donation organizations and transplant centers and hospitals. Join the webinars: Visit https: //hrsa. connectsolutions. com/hospital_campaign/ Dial 888 -566 -1292 (toll free) and enter participant PIN 1887446.
THANK YOU! questions, more information, or additional coaching email: WPFL@akoyaonline. com
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