Government of Canada Workplace Charitable Campaign 2019 From

Government of Canada Workplace Charitable Campaign 2019 From Canvasser to Ambassadors’ Training 2019

An overview of today’s session 1. Presentation of the GCWCC 2. Being an ambassador 1. Campaign main principles 1. The ambassador’s role 2. Named recipients 2. Get ready 3. Why do public servants give? 3. Canvass and thank 4. Follow-ups 3. Technical aspects 4. Conclusion 2

Presentation of the GCWCC 3

What is the GCWCC? The Government of Canada Workplace Charitable Campaign (GCWCC) is part of your ongoing role as a public servant: to improve the lives of Canadians in every community across the country. • Throughout Canada, the GCWCC is managed by United Way Centraide. • Since its inception in 1997, the GCWCC has become the largest workplace charitable campaign in Canada. In 2018, Government of Canada employees and retirees donated more than $29. 76 million to support their communities! More than 85% of employee donations are collected thanks to YOU, the ambassadors! 4

What is the GCWCC? (2) Under the GCWCC, donors can choose to support United Way Centraide, Health. Partners and/or any other Canadian registered charity. The two main recipients, United Way and Health. Partners, benefit from equal visibility among public servants. 5

CHANGEZ DES VIES POUR LA VIE. DONNEZ.

L’OUTAOUAIS : UN VASTE TERRITOIRE Vallée-de-la-Gatineau MRC MANIWAKI VIDEO OTTAWA

AIDE PSYCHOLO GIQUE PSYCHOLOGIC AL ASSISTANCE PRÉVENTIO AIDE N EN ALIMENTAIR TOXICOMA FOOD AID DRUG Aide E NIE alimentaire ADDICTIO N RÉINSERTI ON SOCIALE ET SOCIAL PROFESSIO AND NNELLE OCCUPATIO AIDE AU LOGEMENT HOUS ING

NOS CHAMPS ASSURE • D’ACTION • R • L'ESSEN TIEL Vaincre la faim Aider les personnes en détresse Offrir un toit aux plus démunis • Soutenir l’intégration sociale et professionnelle SOUTEN • Prévenir le décrochage scolaire • Contrer l’intimidation IR LA • Combattre les abus physiques et RÉUSSIT psychologiques E DES JEUNES • Redynamiser les quartiers B TIR défavorisés DES • Renforcer les capacités des MILIEUX organismes communautaires • Promouvoir le bénévolat et DE VIE RASSEM l’entraide BLEURS BRISER L'ISOLE MENT SOCIAL • Briser l'isolement des aînés • Favoriser l'inclusion des personnes handicapées • Soutenir l'intégration des personnes immigrantes et des réfugiés AREAS OF IMPROVI • ACTIVITY • NG LIVING CONDITI ONS Fighting hunger Helping those in distress • Providing shelter for the most needy • Supporting social and occupational integration PROMOT • Keeping children in school • Combating bullying ING • Combating physical and YOUTH psychological abuse ACHIEVE MENT BUILDIN G STRONG COMMU NITIES • Revitalizing neglected neighbourhoods • Building the capacity of community agencies • Promoting volunteering and mutual assistance BREAK SOCIAL ISOLATI • Break seniors’ social isolation • Promote inclusion of people with disabilities • Encourage integration of

2017 -2018 REPORT TO THE COMMUNIT Y En Français: https: //centraideoutaouais. com/download_file/view/155/235 In English : https: //centraideoutaouais. com/application/files/6215/4688/7076/Report_to_the_community_ 2016 -2017. pdf

MERCI DE VOTRE GÉNÉROSITÉ! GR CE À VOUS, CENTRAIDE OUTAOUAIS VIENT EN AIDE À 64 560 PERSONNES FRAGILISÉES. ENSEMBLE, NOUS CHANGEONS DES VIES POUR LA VIE. THANKS TO YOUR GENEROSITY, WE WILL BE ABLE TO HELP 64 560 NEEDY PEOPLE. THIS IS YOUR COMMUNITY, THIS IS YOUR CAMPAIGN !

POUR NOUS JOINDRE TO CONTACT US 819 771. 7751 1 800 325. 7751 Centraideoutaouais. com

Impact

Our Mission, Vision & Promise Bringing people and resources together for a strong, safe, healthy community for all; That our community is measurably better because of the work of United Way East Ontario and others and; That we will invest resources where they are needed the most and where they will have the greatest impact. 16

How We do It Advocacy Convening Investing in Programs & Initiatives Research & Evaluation Resource Development 17

3 Focus Areas All that Kids Can Be Poverty to Possibility Healthy People, Strong Communities 18

All That Kids Can Be Impact Strategy 19

Ottawa’s Kids & Youth • 23, 000 children live in poverty • 1 in 2 kids in some vulnerable neighbourhoods are not ready when they start school • In some neighbourhoods, up to 50% won’t graduate • 1 in 5 struggle with mental health • 1 in 7 Ontario students report symptoms of a drug use problem • More than 800 were in an emergency shelter, last year

All That Kids Can Be Impact Strategy MORE KIDS ON-TRACK TO SUCCEED • • • SUCCESS IN SCHOOL SUCCESS IN LIFE Increase # of vulnerable children on track to graduate Improve mental health and well-being for kids Preschool enrichment programming for children in vulnerable communities Parenting support for young or at risk families Social recreation and after school programs One-on-one mentoring Caregiver and parent support and counselling Mental health and addictions counselling Supports for homeless youth 21

Poverty to Possibility Impact Strategy

Financial Stability in Ottawa shelter, last year • Only 63% of people with disabilities participate in the labour market vs 81% of the general population • 1 in 6 people with disabilities live in poverty • 40% of immigrants live in low income • Recent immigrants to Ottawa who hold a university degree had an unemployment rate of 15%, more than 3 x higher than their Canadian-born counterparts • 14% of Ottawa’s youth are unemployed; indigenous youth at 16%, immigrant youth at 18% and youth with disabilities at 30. 1% (Ontario) • Many Ottawa residents are financially insecure; 30% of individuals in vulnerable neighbourhoods live in poverty

Poverty to Possibility Impact Strategy MORE PEOPLE ACHIEVE FINANCIAL INDEPENDENCE AND STABILITY SYSTEM NAVIGATION AND SUPPORT • • LABOUR MARKET PARTICIPATION More people facing barriers to participation in the labour market find employment Employment programs for newcomers, people with disabilities and youth Employer engagement and support –HIO and EARN and a Youth Employment table Improved Financial Literacy for vulnerable groups Social Enterprises investment – Krackers Katering, Right Bike etc.

Healthy People, Strong Communities Impact Strategy

Ottawa’s People and Communities • 30% of individuals living in priority neighborhoods live in poverty • 79% of low income people in Ottawa, live in priority neighborhoods • 1 in 5 people in Ottawa will be impacted by mental health issues • Economic costs of mental health are estimated in the billions • People find themselves in crisis for many reasons including: financial issues, death of family member, family breakup, violence, substance abuse, or suicidal thoughts • Opioid overdose has increased since 2015, especially in the 30 -34 age range • 39% of Canadian adult women reported at least 1 sexual assault since the age of 16. Rate of violent victimization highest among women aged 15 to 35. • 26% of seniors live alone, in some neighborhoods it’s as high as 53%, making them more vulnerable to social isolation • The percentage of long-term caregivers who report being distressed or unable to continue providing care has recently doubled to 33. 3%

Healthy People, Strong Communities Impact Strategy A COMMUNITY GREAT FOR EVERYONE HELPING PEOPLE Increase # of vulnerable people who receive support to improve their wellbeing HELPING NEIGHBOURHOODS & COMMUNITIES Increase # of people who feel engaged and safe • Counselling for people in crisis, or those with mental health and addictions. • Day programming and other supports for seniors and their caregivers to reduce isolation and mitigate poverty • In some unforeseen circumstances (natural disaster) , we support food bank other basic needs • Community development- bringing community members together to change the circumstances that their neighbourhood/communities face ie. food deserts, vandalism, gun violence, racism etc. in our most vulnerable neighbourhoods

Thank You

Health. Partners: An equal partner in the GCWCC

16 charities

Hands up if… You know someone with a chronic illness or disease. 87% At some point in their lifetime, 87% of Canadians will be affected by a major disease or chronic illness.

The good news Your donations make a difference. They enable our 16 charities to: • support medical research advances that save lives • understand the link between physical and psychological wellbeing in the face of illness • provide programs and services that enhance the quality of life of people living with a chronic disease 70% of chronic diseases are preventable • • 50% of cancers 80% of early heart disease and stroke Type 2 diabetes Some lung and liver diseases

More than just raising money. Our three goals: 1. Reduce chronic disease 2. Improve the wellbeing of employees 3. Connect employees in workplaces to our 16 health charities How? • Through workshops and information delivered right to your government workplace. • Through our website and social media accounts: healthpartners. ca healthpartners. partenairesanté giveatwork

National reach, local impact Real people, real stories Kaiden was born with cystic fibrosis, a fatal genetic disease. Thanks to advances in research and treatment, people with CF are living longer than ever and kids like Kaiden are able to live an active life and play sports like hockey and soccer. Manon has lost four family members to Huntington disease, a progressive brain disorder. Manon’s family received invaluable resources and support through the Huntington Society of Canada, while advances in research are giving hope to other families affected by this inherited disease.

Thank you, you save lives!

Why do public servants give? The campaign is in line with my own values To make a difference in people's lives I was personally affected by the cause Source: Goss Gilroy survey, 2018, conducted for the Treasury Board Secretariat 36

Discussion Should an ambassador give? Why did you choose to give? 37

Your gifts make a real difference in your community… and in your colleagues’ lives 38

Being an ambassador 39

Being an ambassador provides benefits! Developing your profesionnal competencies RECOGNITION WITHIN YOUR ORGANIZATION Knowledge of the charitable sector Networking opportunities 40

You have the most important role of the campaign! 41

Discussion Have you ever been canvassed? What did you like. . . and dislike? 42

The ambassador’s role RAISE AWARENESS • • • Takes the time to have a real conversation Demonstrates how a gift can improve the lives of Canadians in all communities Shares their own personal reasons for giving and getting involved Explains the various ways to give Answers all questions CANVASS • • • Asks colleagues for their support towards the campaign Collects gift forms or provides assistance with e. Pledge Follows up to ensure that each employee who wanted to contribute was able to do so THANK • Sincerely and warmly thanks each colleague (whether they donate or not) for their time and participation All of this. . . simply through a conversation! 43

What is a good ambassador? What an ambassador does not do: • • • What an excellent ambassador does do: Limits his or her role to: ₋ Leave a donation form on a desk ₋ Send an email Lobbies/pressures colleagues to give • Takes the time to have a real conversation • Listens to the interests and concerns of colleagues • Explains the impact of our donations • Asks colleagues if they would like to contribute in support of their community • Thanks them! Does not seem to care about the cause or the campaign 3 Steps to Successfully Perform Your Role 1 2 3 GET READY CANVASS FOLLOW UP 44

Step 1: Prepare 1 Learn more about United Way and Health. Partners: understand what they do! 2 Find out about your own campaign: start/end dates, key messages, activities, drawings, etc. 3 Ensure you understand the different ways of giving (e. Pledge, paper) 4 Plan your individual meetings and introduce yourself in advance (email, card left on desk, etc. ) 5 Make your donation; you will be more comfortable asking your colleagues to do the same! 45

Step 2: Canvass Key message: Every donation has an impact, no matter the amount! 1 Introduce yourself and ask your colleague a few questions to understand what causes he or she cares about. 2 Share and express what motivates you to contribute to the GCWCC. 3 Explain to your colleague that he or she can give to United Way, Health. Partners, or any other Canadian charity. 4 Answer questions and concerns. 5 Ask your colleague to give to make a difference in the community. The main reason why a person does not give, is that THEY HAVE NOT BEEN ASKED! 46

Step 3: Follow up 1 Make sure you have reached out to all of the colleagues on your list – follow up if necessary. 2 Follow up on questions that you were unable to answer in person. 3 Inform your campaign leader of your canvassing progress. 4 Thank your colleagues for their time and generosity! 47

Putting it into practice Think about how you would approach a colleague. . . In teams of two; get started! 48

TRADEX HELPS YOU HELP OTHERS! • Tradex a mutual funds for public servants, and a long time supporter of the GCWCC • Through the RESP program, operated by Tradex, you can get tax credits and give to the GCWCC campaign! • Contact the Tradex team and find out about how they can help you invest in your kids (or grandkids) future, while investing in the kids of our community! Tradex proudly supports the GCWCC since 2012 49

Contact the Tradex team Info@tradex. ca or 613 -233 -3394 Transfer your RESP with TRADEX: - Donation to the GCWCC - Tax credit (for you) - No trap!!!

Technical aspects 51

The various payment methods Phoenix has been processing donations via payroll deductions without any issues since its implementation in February 2016. However, there are other ways to give! e. Pledge Paper form Payroll deduction X X Credit card (one-time or recurring monthly deduction(s)) X X Cash payment X Cheque X Pay. Pal X 52

Give online with e. Pledge • Please note that each federal organization has its own link to access e. Pledge • Find the URL of your own organization here: https: //www. canada. ca/en/campaign/charitabl e/give-now. html • The user guide explains the various steps to making a donation. If you have any questions about e. Pledge, please feel free to contact the platform manager, United Way Centraide Ottawa: (613) 228 -5781 e. Pledge_Support@unitedwayottawa. ca 53

GCWCC Pledge Form 54

Administration costs • The GCWCC is one of the most effective ways for federal government employees and retirees to donate to your favorite charities. • Fundraising costs for the Charity Campaign are maintained at 15% or less, which is comparable to other charities. We are working on 2018 data and will update the data as needed. 55

In conclusion 56

What to keep in mind Raise awareness • • A person must feel moved to give! Share your own reasons for giving and use the examples of United Way and Health. Partners Canvass • • A person will not give if you don't ask them! Objective: 100% individual peer-to-peer canvassing, in person • Let your colleagues' generosity shine and make them proud of their action! People will remember the thoughtfulness you show in thanking them. Never miss an opportunity to thank donors! Thank • 57

Thank you! Thank you for being true ambassadors You will make a major difference in the lives of thousands of people.