The Leader in Enterprise Cloud Storage The Leader

The Leader in Enterprise Cloud Storage

The Leader in Hybrid Cloud Storage in the Enterprise • Microsoft Biz. Spark Partner of the Year 2011 • • Storage Magazine - Product of the Year 2010 - Silver • • Only Cloud Storage Solution on the list Most Promising Cloud Provider • • First and Only Cloud Storage Solution on the list Dow Jones/Venture. Wire Top 50 Startups to Watch” List • • First and Only Hybrid Cloud Storage Solution on the list Gartner Cool Vendor 2010 • • First and Only Hybrid Cloud Storage Solution on the list Certified for VMware • • Silver Award Winner – Storage Systems Certified for Windows Server 2008 R 2 • • Enabling Rapid Customer Deployment and Success with Azure At UP Cloud Computing Conference 2010 Best of Show – Interop Japan

Capacity Clouds to Simplify Data Storage - Focus Applications and Workloads Cap. Ex, Op. Ex Traditional Storage Cloud Storage User data grows exponentially (50 -60% annually) Cap. Ex, Op. Ex Stor. Simple However, most I/O happens to the “Working Set” data Time Collaboration Email Microsoft Share. Point Lotus Notes Microsoft Exchange Lotus Notes Content Management EMC, Microsoft IBM, Interwoven Shared Drives CIFS, NFS Local Storage Libraries & Archives Virtual Machines Media, CAD/CAM, Engineering Microsoft, Vmware, Xen Servers and Desktop

Evolution to Next Generation Simplified Storage SSD, Deduplication, Auto-Tiering, Cloud Storage Virtualized Applications Storage Today Primary Storage Archival Storage Disk Based Backup Storage Tape Infrastructure & Management Replicated Storage for Disaster Recovery Offsite Locations Geo-Resilience $$$$$ Stor. Simple Hybrid Cloud Storage Appliance Cloud Storage + Stor. Simple Auto-Cloud Tiering Optimized, Deduplicated Snapshots Cloud Snapshots Geo-Enabled Cloud Clones Cloud as Secondary Data Center $

Stor. Simple Hybrid Storage Appliance Enterprise “Cloud Drive” for Windows and VMware Applications Application Servers • i. SCSI storage integrates transparently • Features that reduce cost, simplify storage • Performance with cloud elasticity and cost • Enterprise-grade security for the cloud • Simplified, optimized data protection • Addressing app-specific issues Speed of SSD Elasticity of Cloud F: Stor. Simple i. SCSI Volume Working set on SSD SAS local tier LAN or WAN Non-working set data, backup copies on cloud storage

Tier 1 - SSD Incremental, De-duplicated, Compressed, Encrypted Virtual Machine Data Volume Cloud Snapshot Local Volume Tier 2 - SAS Cloud Bucket 1 Snapshot Cloud Bucket 2 Cloud Clone Cloud Snapshots and Cloud Clones

Stor. Simple Snapshots and Disaster Recovery Cloud Data Protection, Disaster Recovery Instant Snapshot Instant Backup Restore Cloud Snapshot Offsite Data Protection Cloud Clone Recover to Any Location

Stor. Simple Incremental Snapshots Local Snapshot Performance with Cloud Data Protection Application Consistent 95% Storage Reduction Optimized Scheduling <RTO/RPO >Retention

Microsoft and VMware Optimized Application Specific Optimization File Shares & Archives VMware Storage Application Optimized Volumes VSS Application Consistency Share. Point Storage Cost Effective Scale Exchange Storage Item Level Recovery

One Box – One Management Console Simplify Storage Management 10 Minute Install Intuitive Dashboard Enterprise Grade Manageability Integrated Diagnostics Simplify One Console Powerful Reporting

Live Archive Testing and Cloud based Disaster Recovery with Global Validation New York Disaster London Tokyo Virtual Appliance in Cloud Volume Snapshot or Cloud Clone Remove the need for tape validation Cloud-based disaster recovery with low cost utility billing Cloud as the backup data-center for a disaster

Stor. Simple Hybrid Storage Appliances • i. SCSI Storage for Data Center & Regional Offices – – • WSL – automated tiering with SSD, SAS Primary storage deduplication Optimized snapshots 1 Gbps and 10 Gbps Options Enterprise Class – – Dual Controller for High Availability No Single Point of Failure Non-Disruptive Software Upgrades Certified by Microsoft & VMware • Integrates seamlessly with the cloud – – – – – Thin Provisioning / Capacity on Demand Automated Tiering & Archival of Cold Content Off-site Cloud Snapshots Fast Online Restores Cloud Clones for Tape Replacement Cloud as Secondary Data-Center for Disaster Recovery Enabling Cloud Bursting Enabling application development, staging & testing in the cloud Geo-Replication for Big Content Applications

ROI Driven Management Dashboard

Comparison: Traditional Storage vs Stor. Simple 20 -200 VMs & 10 TB-100 TB of Data Traditional Data Protection Architecture Data Protection with Stor. Simple Server Primary Volume Disk Array ($40 K-$100 K; double if replicated) Snapshot Disk Backup/ VTL ($50 -$150 K; double if replicated) Cloud Storage Media Server ($10 K-$20 K) Cloud Snapshot to nearby cloud storage service region (snapshot replica) Encryption Appliance Physical Tape Infrastructure ($20 -$60 K) Off-site Vault Per Site: Traditional Capex: $160 K-$450 K Opex: $25 -$90 K Cloud Clone to remote cloud storage service region for DR (truly-independent off-site backup) Per Site: Cloud w Stor. Simple Capex: $30 K to $50 K Opex w cloud: $15 -$30 K

Stor. Simple Provides Compelling Value Use Case: 20 -200 VMs & 10 TB-100 TB of data at regional/mid-sized data centers Function Traditional Storage Products Traditional Storage Cost Primary & Archival Storage Array with associated software $40, 000 - $100, 000 Backup & Disaster Recovery Backup Media Server & Software $10, 000 - $20, 000 Disk arrays for backup data with de-duplications $50, 000 - $150, 000 Tape Infrastructure Stor. Simple $30, 000 - $50, 000 $20, 000 - $60, 000 Dedicated storage system for DR $40, 000 - $100, 000 Total Capex $160, 000 - $450, 000 $30, 000 - $50, 000 Support $25, 000 - $90, 000 per year $4, 500 - $10, 000 per year Additional Costs / Issues • • Long backup windows Poor RPO/RTO Storage silos & overprovisioning Management efforts • Cloud Storage Costs ($200 -$1500 per TB per year)

Med. Plast Integrated Storage Strategy for VMware • Company – Med. Plast Medical Devices – 5 Locations in USA • Business Challenges – Exponential Data and Content Growth – Images, Video, office doc – Cost of Whole Storage Infrastructure – Primary storage, Data Protection and Disaster Recovery • Technical Challenges – Existing Backups Targets becoming Full – Existing Backup Windows becoming too long – Backup and Tape Management – Cost of Storage at Scale – Shared File Drives, Videos – Offsite Data Protection and Disaster Recovery • Solution – Stor. Simple 7010 Cloud Storage Appliance + Amazon S 3 – VMware Ready Storage – ERP, File hares Share. Point • Benefits – Simple Ten Minute Installation – Accelerating Time to Cloud – Elastic storage – Provision capacity as needed – Dramatic Reduction in Storage Infrastructure Costs – Replace Data Domain – Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up administrator – Cloud Disaster Recovery

Leading Software Company Taking Storage v. Motion to the Cloud • Company – Leading Software Company • Business Challenges – Exponential Growth of VMware Images – Cost of Whole Storage Infrastructure – Primary storage, Data Protection and Disaster Recovery 5% Old VMware Images need to be Accessed again quickly • Technical Challenges – Backup and Tape Management – Cost of Storage at Scale – Time to Access Archived VM’s • Solution – Stor. Simple 7010 Cloud Storage Appliance + Windows Azure – VMware Ready Storage – Storage v. Motion • Benefits – Simple Ten Minute Installation – Accelerating Time to Cloud Taking Storage v. Motion – Elastic storage – Provision capacity as needed to the Cloud – Rapidly Access Archived VM’s – Dramatic Reduction in Storage Infrastructure Costs – Replace Data Domain – Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up administrator – Cloud Disaster Recovery

Global 1000 – Oil & Gas Lead to Azure Win in 6 weeks • • • Customer was considering cloud for a new 40 TB enterprise requirement Customer heard about Stor. Simple during a Microsoft CTO Forum Microsoft and Stor. Simple presented the solution to the customer Customer asked to do a proof-of-concept (POC) The POC lasted 2 weeks – the customer tested each component of the proposed solution including configuration, performance and offsite backups • The customer chose Azure + Stor. Simple over traditional storage because: – – The customer was sold on the ROI savings - $500, 000 versus $160, 000 ($75, 000 to Stor. Simple & $85000 to Microsoft) over 4 years The customer loved the fact that in addition to solving the primary data storage problem the solution was also able to offer a fully integrated cloud based backup and disaster recovery solution, all without having them change a single line of code or configuration parameter in their application. • The successful Po. C then resulted in one of the quickest deals with this Fortune 1000 account for the Microsoft account team – The account team stated “Stor. Simple + Azure solution helped win the deal that would typically would have taken 6 -months in just 6 weeks, and resulted in a win-win situation for everyone” • The customer spends millions of dollars a year on storage and over time as more data comes to Azure revenues should grow exponentially. • This first cloud storage deployment also build customer’s comfort with the Azure and opens up possibilities for them to leverage Azure storage for other applications as well as explore migrating applications to Azure. Stor. Simple Confidential

Monterey Bay Aquarium • Company – Monterey Bay Aquarium – 1. 8 million visitors per year • Business Challenges – Exponential Data and Content Growth – Images, Video, office doc – Storage Consolidation – Initiative to consolidate storage – Disaster Recovery – Servers hosted in wooden building data center – Cost of Whole Storage Infrastructure – Primary storage, Data Protection and Disaster Recovery • Technical Challenges – Backup and Tape Management – Cost of Storage at Scale – Shared File Drives, Videos – Offsite Data Protection and Disaster Recovery • Solution – Stor. Simple 7010 Cloud Storage Appliance + Windows Azure – Initial conversation to production deployment within 8 weeks • Benefits – Simple Ten Minute Installation – Accelerating Time to Cloud – Elastic storage – Provision capacity as needed – Dramatic Reduction in Storage Infrastructure Costs – No new SAN Purchase – Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up administrator – Cloud Disaster Recovery

Rockford Construction Finalist for AIIM 2011 Best Practices Award & Storage Networking World 2011 Best Practices Award • • Company – Construction Operating over 43 States Business Challenges – Exponential Data and Content Growth – Office, CAD, Video – Share. Point Content Shared across Internal Design Team and Field – Compliance - Ten Year Archival/Retention Policy – Cost of Whole Storage Infrastructure – Primary, Data Protection, Archival, Disaster Recovery • • • Technical Challenges – Share. Point with Large Scale Rich Media - Internally and to Field Operations – Cloud Security Solution – Stor. Simple Hybrid Cloud Storage Appliance + Windows Azure – Share. Point with Stor. Simple Database Optimizer for Share. Point Benefits – Ten Minute Installation – Accelerating Time to Cloud – Manage Data and Content Growth - Store all Content in Share. Point – End User Satisfaction – Simple High Performance at Scale – On-Line Archival - Automatic Tiering Offering Transparent Online Archival – Cloud Security – Military Grade Encryption – Dramatic Reduction in Storage Infrastructure Costs – 90%Less, No new SAN – – Purchase Data Protection - Automatic Offsite Backups, Rapid Restore, Free Up DBA Cloud Disaster Recovery

Success with Microsoft in the Cloud

The Leader in Enterprise Cloud Storage Vs. Traditional Storage • Cloud Business Model • Cloud Thin Provisioning • Automatic Tiering – SSD, SAS and Cloud • Integrated Cloud-Based Data Protection, DR • Portability of Volumes across Locations with Instant Mount • Single Integrated Appliance Vs. Hybrid Cloud Storage • Enterprise Class Storage – High-Availability – No Single Point of Failure – Non-Disruptive Software Upgrades – Multi-Cloud Support • Cloud Snapshots, Clones • Certification – VMware, Windows • Application Specific Optimizations • Application Consistent Snapshots - VSS

Backup Slides

Stor. Simple Architecture SSD Performance, Deduplication and Auto-Tiering to Cloud SSD A B C A B D E Linear Tier SSD E Deduplicated SAS C D D E E Deduplicated Compressed Cloud Deduplicated Compressed Encrypted

The Clear Leader in Enterprise Cloud Storage • In two years we have 37, 000 plus startups in the program globally. About 1, 000 plus a month are joining. About 10% of these companies are notable in the sense that they create buzz on the Web. They've received financing of some sort. In the last six months of the calendar year 2010, about 330 of the companies in our program raised almost $900 million in financing. • BI: Can you name a couple of success stories? • DL: At the top of the pyramid, we have a program called Biz. Spark One and these are companies where we do a little more custom engagement based on their potential and their use of our technology. Stor. Simple's on that list.

Stor. Simple is the Safe Bet in Enterprise Cloud Storage $31. 5 m in Funding, Accelerate Growth • “History has shown first movers with great breakthrough products capture disproportionate value for their customers and investors - we believe Stor. Simple to be just such a company. Stor. Simple is a company we wanted to become a bigger a part of. ” • “It has an awesome team, a proven product, early market leadership and deep partner relationships with companies such as Microsoft, who recently selected Stor. Simple as a Partner of the Year. ” • Richard Fade, Partner at Ignition 16 Years at Microsoft, SVP OEM Division, VP Desktop and Consumer Applications

Interop Japan Grand Prize for Best of Show in the Product Section • The Judges Valued Stor. Simple for its: – – – • Product and Cloud Storage Implementation Automatic Tiering Technology Deduplication Technology Data Protection and Disaster Recovery Cloud Encryption Technology “The cloud and its application to data protection and disaster recovery are key issues for every Japanese enterprise today, ” said Masanori Murakami Director of Macnica Networks Corp. Cloud Business Department. Integrating the cloud into on premise applications is now a simple, ten-minute process with Stor. Simple. This means every Japanese company and regional office has access to cost effective data protection and disaster recovery.