The Elevator Pitch Dr David Tarrant davetazecs soton

The Elevator Pitch Dr David Tarrant davetaz@ecs. soton. ac. uk Electronics and Computer Science

CW 2 Update on Dates § Pitch Dress Rehearsal – 30 minute slots. – – Zepler Board Room 1 st May 14: 00 – 17: 00 2 nd May 09: 00 – 17: 00 Booking via Doodle § Judgement Day – 8 th May – Zepler Seminar Room 2 2

Learning Outcomes § Describe what an elevator pitch is § Name the 2 points that MUST be covered in an elevator pitch § State the 4 key questions that must be answered in an elevator pitch § Name 7 presentation tips for a successful elevator pitch § Analyse existing elevator pitches to pick out good and bad points. 3

The Elevator Pitch § If you get in a lift with a venture capitalist, you typically have 2 minutes from the Basebment to the Boardroom on the top floor. § 2 minutes is how long? – – – In Silence Reading Talking Playing a game Listening to one of my boring lectures. 4

What is it? § A brief description or presentation of your breakthrough idea/project that anybody can understand. 5

2 key parts § Pain Statement § Value Proposition 6

4 Key Questions § What problem does the project solve? § Who is the target audience? § How does your project solve the problem? § What makes the project special? 7

Presentation Tips Be Succinct 8

Presentation Tips Maintain Audience Attention 9

Presentation Tips Be Nice (not insulting) 10

Presentation Tips No Jargon 11

Presentation Tips Have A Hook 12

Presentation Tips No Questions Only Answers 13

Examples § Good and Bad Points – http: //www. youtube. com/watch? v=dq. IEE-g_-Uc – http: //www. youtube. com/watch? v=Kel. FTLdcw. Y 8 – http: //www. youtube. com/watch? v=wm. Nks 09 GZ 3 s – http: //www. youtube. com/watch? v=az. Rzq. I 3 BJ 2 A – http: //www. youtube. com/watch? v=7 ABFW 6 rv 15 g 14

Steve Jobs Phrasing § Intro - 8 words § Sentence 1 – 10 words § Sentence 2 – 7 words § Sentence 3 – 9 words § Sentence 4 – 3 words § Sentence 5 – 2 words § Sentence 6 – 3 words § Sentence 7 – 10 words § Sentence 8 – 7 words § Sentence 9 – 10 words § Conclusion) 3 words 15

Steve Jobs Phrasing § Intro - 8 words § Sentence 1 – 10 words § Sentence 2 – 7 words § Sentence 3 – 9 words § Sentence 7 – 10 words § Sentence 8 – 7 words § Sentence 9 – 10 words § Sentence 4 – 3 words § Sentence 5 – 2 words § Sentence 6 – 3 words § Conclusion) 3 words 16

Steve Jobs Phrasing 17

Presentation Tips Make an Emotional Connection 18

Reflection § Describe what an elevator pitch is § Name the 2 points that MUST be covered in an elevator pitch § State the 4 key questions that must be answered in an elevator pitch § Name 7 presentation tips for a successful elevator pitch § Analyse existing elevator pitches to pick out good and bad points. 19