TENA Shampoo Cap For caring convenient hair washing

TENA Shampoo Cap For caring, convenient hair washing, put a cap on!

Caring and convenient hair cleansing New TENA Shampoo Cap is premoistened with a non-rinse hair washing formula. • Comfort and dignity for residents and patients • Easy and convenient when hair washing is difficult to carry out • No need to add water or rinse with water afterwards • With a gentle, relaxing and caring massage, hair is left clean and conditioned • Mildly scented leaving hair fresh and pleasant Title | Name | Date

Which residents or patients can benefit from using TENA Shampoo Cap? Ideal for bedridden, fragile, immobile or terminally ill users Ideal for demented users who are afraid of water Home Care Title | Name | Date Nursing Home Hospital

A moment of care for residents and patients TENA Shampoo Cap is a relaxing alternative for residents and patients with dementia, especially as they often have an aversion to showers. Anita Strijdveen, TENA Continence Care Advisor, the Netherlands Title | Name | Date

TENA Shampoo Cap An easy and gentle approach to hair washing Local markets to use Iocal translation of TENA Shampoo Cap Instruction Poster. Title | Name | Date

TENA Shampoo Cap Caring and convenient hair cleansing at home and in care facilities Comfortable, soft and strong spunlace non-woven blend of polyester and viscose fibres PH balanced and dermatologically tested cleansing formula for a skin friendly solution Paraben free cleansing formula for a more natural choice Effectively removes EEG gel**, blood , iodine**, and grease Can be used at room temperature. The unopened package can also be heated in microwave for added comfort*. Mildly scented leaving hair fresh and with delicate smell One-size caps for single-use Every cap is pre-moistened with the optimum amount of non-rinse shampoo and conditioner for one hair wash * Always follow care instructions on pack ** internal info - see slide notes

New TENA Shampoo Cap A non-rinse hair cleansing solution TENA Shampoo Cap is a non-rinse shampoo and conditioner with a mild fragrance. The one size cap is dermatologically tested and paraben free. Local markets to add local market assortment, article nr etc. if required. Title | Name | Date

The next step? Let‘s see it in action. Let’s put TENA Shampoo to the test here in your care home – and start giving your residents and staff the benefits of an easy and convenient hair washing solution

TENA Shampoo Cap Strategic Fit 5 th Strategic Priority: Extend TENA beyond absorbent products Leverage TENA core strength to extend beyond absorbent products, through relevant adjacent solutions. - Launch evidence-based innovative “cost in use” solution that meets a specific customer need - Drive penetration and enable continued trade-up to TENA non-rinse products - Exploit high growth rates and the increasing acceptance of non-rinse cleansing approach in the healthcare sector - Fill gaps in current TENA skin care and cleansing assortment - Stretch TENA brand from continence care into daily hygiene.

For internal use only Pack Design Stretching into daily cleansing The pack is TENA branded and with TENA type fonts – but aim to stretch away from continence care to daily hygiene Hair cleansing moment is visualised to support brand stretch outside of continence care and differentiate from current portfolio Educative and self-explanatory (what and how) and supports introduction of new daily cleansing routine Human body and caring touch conveys humanity. Title | Name | Date A brighter blue pack with droplets communicate freshness Good balance of emotional and functional cues appeal to multiple target audiences (NH, Hospitals, Homecare, Web/CGR selfpay).

For internal use only TENA Shampoo Cap Microwave Claim – legally approved Instruction poster Sales presentation Pack Title | Name | Date No visual. Copy: For greater comfort, you can even heat the unopened TENA Shampoo Cap pack in the microwave (max. 30 seconds at 500 W). Be sure to check the temperature before use. Copy: For added comfort, warm up unopened pack in microwave. Caution: Ensure TENA Shampoo Cap is not excessively hot prior to application. Check temperature before usage, especially the elastic band

For internal use only TENA Shampoo Cap Assortment Art no Product denomination Per- Pcs Case fume /bag count 104200 TENA Shampoo Cap 30 x 1 p South/Central Yes 1 30 104800 TENA Shampoo Cap 30 x 1 p UK/Nordic Yes 1 30 105700 TENA Shampoo Cap 30 x 1 p East Yes 1 30 All articles have been activated in SAP Material Master, incl. details on pack dimensions, weight and AP. TENA Shampoo Cap is a merchandised good. Logistically the articles will flow through Gennep. Logistic contact is Edwin van Bracht. Title | Name | Date

For internal use only Source of business Different hair washing methods exist for immobile users. TENA Shampoo Cap offers an easy and convenient alternative to some of the current solutions used in care facilities and at home. Hair washing tray Inflatable hair wash basin Ideal way to wash hair of bedridden elderly? Would TENA Shampoo Cap be a better alternative? http: //www. youtube. com/watch? v=c 7 -xko. YFTJc Title | Name | Date Bedside Shower

Internal info only. Competitors Low product differentiation, big price differences Quality of shampoo caps – quite similar • Mostly – – one-size, white colour with fragrance with shampoo and conditioner dermatologically tested/proven • Some – – – with anti-bacterial properties paraben free non-perfumed Prices depend on channel and volume – – – DE: Online prices rangie from € 3, 48 (for 20 pcs) – € 4, 98 (for 5 pcs) UK: Online price example £ 2. 95/pcs No info on NH or Acute pricing Local markets to investigate local competitors, pricing and assortment to define local competitive landscape

Internal info only. . Competitors Similar products – different positioning Positioning Competitor examples Medical Freshness Cosmetic Local markets to investigate local competitors, pricing and assortment to define local competitive landscape

For internal use only TENA Shampoo Cap Where to find model campaign and information • • • 1: Essentials 2: Sandberg. Trygg FTP server ftp. sandbergtrygg. se user: SCA_Tena password: gloe 008 Folder: TENA Wet Wash Glove

For internal use only TENA Shampoo Cap Pricing Guideline Minimum 35% Contribution Target Per Pack Title | Name | Date

Align For internal use only ed w W it Product Positioning – Multitier Thinking Washing Occasions: Body, Perineal and Hair illek h Mar e and S ch 2 6, 20 ari 13 All users – mobile/immobile All Channels Soap & Water Expertise Premium Price Tier Function Standard Price Tier Trade Up Opportunity *: dual assortment, one with PE inside, one without Title | Name | Date Wipes WET 1 a, 3, (2 a, 2 b) 2 a, 2 b, 3 DRY* DRY + mousse or wash cream (Softwipe) + Mousse or wash cream 2 a, 2 b Dry 1 a, 2 b, Shampoo Occasion 1 a Daily Full Body Wash 2 a, 2 b Price Basic Price Tier Gloves Cleansing (Cellduk) + mousse/Wash Cream 2 a, 2 b, Shampoo Cap 4 Shampoo Shower 1 b 1 b Weekly Shower/Bath 2 a Perineal Cleansing (urine) 2 b Perineal Cleansing (faeces) 3 Refresh in between 4 Hair Wash (immobile/ scared of water)

TENA Shampoo Cap A moment of care for residents and patients A gentle massage leaves hair clean and conditioned for a hygienic and comfortable alternative to normal hair washing with water Title | Name | Date