Retail Management Module 8 Retail Human Resources Organizational

Retail Management Module 8: Retail Human Resources

Organizational Patterns of a Retail Business

Learning Outcomes: Organizational Patterns of a Retail Business 8. 1 Describe the organizational patterns of a retail business 8. 1. 1 Explain how organizational structure determines the activities that specific employees will perform 8. 1. 2 Describe the typical structure of a single-store retailer, national chain, and diversified retailer 8. 1. 3 Name some key divisions of a retail business and the people who head them • • •

Organizational Structure As with any business, the organizational structure of a retail chain will depend considerably on the type of store and its size. Here is a quick list for most companies: 1. 2. Chief Executive Officer (CEO) Management 3. 4. Cashier Customer service representative a. b. c. General manager Assistant manager Regional manager

Retailer Structures The organizational structure of a retail business will greatly depend on the type of store and its size. Three types of retailers: • Single store retailer • Diversified retailer • National chains

Divisions of a Retail Business There are three divisions of a retail business: 1. Executive 2. Finance 3. Operations and Sales

Human Resource Management

Learning Outcomes: Human Resource Management 8. 2 Discuss the overarching requirements of human resource management 8. 2. 1 List the performance measures of human resource management 8. 2. 2 Outline the steps of human resource management 8. 2. 3 Summarize the main challenges in retail human resource management • • •

Performance Measures Human Resource measures performance by: 1. Productivity 2. Employee Engagement 3. Turnover

Practice Question 1 Why is Human Resources an important department in all sizes of retail businesses?

Steps of Human Resource Management Two steps: 1. Training and Supervision 2. Compensate a. b. c. d. a. b. c. Orientation On the job training Programmed instruction Appropriate balance of supervision Compensation (direct pay) Benefits (indirect pay) Direct communication with bookkeepers and payroll is crucial

Challenges in Human Resources Management • Organizational Change • Liability and Compliance with Laws • Employee Development • Keeping up on certifications or training courses for promotional • candidates Training can be costly and time consuming

Attracting the Best Employees

Learning Outcomes: Attracting the Best Employees 8. 3 Explain how retailers can attract the best employees 8. 3. 1 Describe the steps to recruiting top talent 8. 3. 2 Identify selection and training techniques to develop star employees 8. 3. 3 Discuss methods to motivate retail employees 8. 3. 4 Predict the benefit of a more diverse and inclusive workforce • •

Recruiting Talent Job description: • • • Make it appealing to everyone Provide an explanation as to why the business is hiring candidates for that particular position Be clear with expectations Recruitment process: • • Websites and apps ( for example Linked. In) Social media The company website Temp agencies

Developing Star Employees Assessment: • Screening questions can be conducted via phone call or email • Testing (specific to the position, drug testing, etc) Onboarding: • Offer of employment • Defining compensation and benefits • New employee orientation • Good onboarding properly prepares employees

Motivating Employees Communication • Hold regular meetings to update employees on sales goals, changing • • procedures, etc. Complete one-on-one performance reviews Establish a clear mission statement Leadership styles • Utilize democratic leadership (not autocratic or laissez-faire) • Have a motivational impact (especially in sales) Incentives and bonuses • Monetary bonuses/rewards • Funding of additional certifications or schooling • Hosting dinners or picnics

Diverse and Inclusive Workforce Benefits: • It’s law abiding to have a diverse workforce, and it is morally and ethically the right thing to do. You want your workforce to reflect society. • Employees with disabilities have higher retention rates • Promotes innovation

Practice Question 2 When we talk about having a diverse and inclusive workforce, we mention social responsibility. What does this phrase mean to you?

Legal Issues in Human Resource Management

Learning Outcomes: Legal Issues in Human Resource Management 8. 4 Examine legal issues involved in human resource management 8. 4. 1 Differentiate between laws and ethics 8. 4. 2 Explain the equal employment opportunity law 8. 4. 3 Discuss the details of employee health and safety laws 8. 4. 4 Describe the key points of sexual harassment laws 8. 4. 5 List some critical laws that pertain to web retailing • • •

Activity Take five minutes to write the definitions of the words “ethics” and “laws” in your own words. Now discuss with a partner the differences and similarities between the two.

Laws versus Ethics Laws: Laws are structured rules utilized to govern all of society Ethics: Ethics are a set of moral values an individual establishes for one’s self and your own personal behavior

Equal Employment Opportunity Law • This act is an amendment to the Civil Rights Act of 1964 which prohibits discrimination based on color, race, religion, national origin and gender • The Equal Employment Opportunity Commission (EEOC) enforces this act What constitutes discrimination under this law?

Employee Health and Safety Laws The Occupational Safety and Health Act (OSH Act) of 1970 was passed by United States Congress in order to ensure the safety, health, and well being of employees as well as workplace safety Agencies that enforce this: • • • OSHA OSHRC NIOSH

Sexual Harassment Laws Definition: Unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature The judicial system within the United States has set guidelines in determining whether or not sexual harassment in the workplace has occurred

Web Retailing Laws • The Uniform Commercial Code (UCC) has been the statutory law which governs the sale and/or lease of goods and contracts for the same. • The UCC decidedly began implementing laws which regulated online retail sales after it became apparent in the 1990’s that e-commerce was here to stay. • Retail managers should become familiar with these laws as retail sales over the internet increase

Quick Review • • • How does organizational structure determine employee tasks? What are three types of retailers? What do performance measures examine? What are some challenges in HR? What is the best way to motivate employees? What are laws and codes useful in business