Propaganda in Animal Farm and the Media Activator

Propaganda in Animal Farm and the Media

Activator • Now that the humans have tried and failed to regain control of the farm and from what you know so far about the pigs and the other animals on Animal Farm, make a prediction about what the future will be like for the animals. (10 Min)

Activator • What would be a good reason to expel someone from a society?

What is Propaganda? • The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. • It shares the same techniques used in advertising and public relations. • It shapes a perception of an organization, cause, or product. – We discussed many of these techniques in the persuasion unit, so this should be a nice review

A Real-World Example of Propaganda § https: //www. youtube. com/watch? v=l 8 fjvf mn. Mqc § With the knowledge that this is from the WWII era, what is the short film trying to accomplish or convey?

Techniques for Spreading Propaganda • • Media News Reports Government Reports Movies Radio Television E-mails and Blogs

Types of Propaganda “Name Calling” • Attacking the opponent personally instead of his or her ideas. • Create an unfavorable hatred towards a person/group instead of addressing their ideas/ beliefs.

Types of Propaganda “Common Enemy/ Scapegoat” • Used extremely often during wartime, and in political campaigns and debates • Attempts to simplify a complex situation by presenting one specific group/person as the enemy.

Types of Propaganda “Repetition” • Repeating information or ideals that the person in power wants people to believe • As a result, people are influenced/brainwashed.

Types of Propaganda “Assertion” • The propagandist rarely argues. He just makes bold statements that he asserts to be true and goes on and on making them.

Types of Propaganda “Rhetorical Question” • When the propagandist poses questions in his speech which he intends to answer himself. He does not want his audience to answer them because he does not want them to think. • He will do their thinking for them.

Types of Propaganda “Lying” • Telling lies is always a major tool of the propagandist. • After awhile, people stop questioning your validity.

Squealer’s Speech • Using the speech given by Squealer in Chapter 3 regarding the use of milk and apples by the pigs – see how many propaganda techniques you can identify. • You may work with a partner. (15 Min)

KAGAN • View Animal Farm Video thru Chap 4.

Activator • Pretend you are one of the animals on the farm. Tell everything we as readers should know about that character by now. • Be sure to share with your class so we don’t have many repeats. (10 Min)

Read Chap 5 • As a class, we will read Chap 5. Be sure to follow along as you may be called upon to contribute. • Complete the handout as we read and/or discuss the chapter.

Propaganda Poster • You are tasked with creating a propaganda poster representing your assigned character from “Animal Farm” by George Orwell.

Propaganda Poster • You will need: – Candidate (character’s) name – Picture of candidate – Inspirational or catchy campaign slogan – Outline of your candidate’s beliefs, goals and plans for the future of Animal Farm – Textural examples of your candidate’s positive contributions to the farm. – Propagandist attack of at least one other character on the farm. Use the techniques we’ve learned – can be a drawing, phrase, etc.

Summarizer • Why do you think Mollie chose to leave Animal Farm?

Homework • Finish propaganda posters.

Types of Propaganda “Glittering Generalities” • Using vague wording or generalizations (which are often a slogan or a catchphrase). • They appeal to the senses such as honor, love, country, peace, etc. • They cannot be proven true or false.

Types of Propaganda “Plain Folks” • Used to convince the audience that the spokesperson is just like them. • Portrayed to be someone they can trust and someone who has their best interests in mind.

Types of Propaganda “Bandwagon” • Portrays ideas to get people to “follow the crowd. ” • Gives the impression of widespread acceptance and support; expresses that it is in a person’s best interest to join the cause or movement.

Types of Propaganda “Card Stacking” • Propagandist makes the best argument possible for his/ her side and presents it against the weakest argument of his/ her opponent.

Types of Propaganda “Fear” • Warns members of the audience that disaster will result if they do not follow a particular course of action.

Name the Propaganda ? ?

Name the Propaganda ?

Name the Propaganda

Name the Propaganda

Review • • Name Calling Scapegoat Repetition Glittering Generalities Plain Folks Bandwagon Card Stacking Fear

Now Apply It! Take a few minutes to re-read Old Major’s Speech in Chapter 1 and Squealer’s speech about the apples in Chapter 3. In small groups, compare/contrast the two speeches by answering the following questions: • • What types of propaganda does each pig use in his speech? What makes it convincing to the animals? What is the motivation of each speaker for giving a speech? How does the audience receive the speech? Be prepared to share your answers!

Identify Propaganda Used in Animal Farm • The sheep repeating “Four legs good, two legs bad. ” • Blaming Snowball for everything that goes wrong on the farm. • Ending the song “Beasts of England. ” • Napoleon giving himself a medal • Boxer being taken and killed-

Identify Types of Propaganda Used in Animal Farm • • • Old Major’s speech. Mystery of the milk and apples for the The military decorations. The debate over the windmill. Squealer telling the animals about Napoleon taking over the farm • Squealer explaining the idea of the windmill to be Napoleons’-