Philips Ledalite Versa Form LED Recessed luminaire family

Philips Ledalite Versa. Form LED Recessed luminaire family Don Jacklin Office & Industry August , 2014 1 Philips Ledalite Versa. Form LED

PRESENTATION OUTLINE 1. 2. 3. 4. 5. 2 Introduction/ Overview Product details Competitive Overview Marketing support materials FAQs Philips Ledalite Versa. Form LED

Product Overview Target Audience • • 3 Specifiers who value high performance LED technology Specifiers who value versatile options Specifiers who value harmonious style and clean aesthetic End-users who value ease of maintenance and lower Total Cost of Ownership (TCO) Philips Ledalite Versa. Form LED

Product Overview Positioning PLS – Lensed recessed LED luminaires CORE STATEMENT HVA Sof. Trace Arc. Form Day. Line Dua. LED Versa. Form Design Build Contractor Distributor Commodity products where price is the most important thing 4 PERFORMANCE Philips Ledalite Versa. Form LED Large End User Engineering Firm Total cost of ownership products where specification is key Lighting Designer Architect Products sold on the basis of design or innovation

Product Overview Design • LED design from the ground up • Architectural grade performance and versatility to suit a wide range of areas and applications • Fully luminous appearance • Quiet, clean aesthetic • < 3 ½” housing depth 5 Philips Ledalite Versa. Form LED

Product Details Performance • Up-to 115 lm/W • Batwing distribution from nadir to 35 degrees • Wide row spacing • Improved work plane uniformity • Ultra low energy densities 6 Philips Ledalite Versa. Form LED

Product Details Technology – Optics 7 Philips Ledalite Versa. Form LED • Light is coupled and transmitted thru panel via TIR • Graduated, engineered surface structures homogenize and extract the light • Smooth, homogenous aesthetic • Wide batwing distribution

Product Details Maintenance Light engine separate from housing Driver access from below the ceiling Ease of maintenance or upgrade without expensive rewiring or total fixture replacement 8 Philips Ledalite Versa. Form LED

Product Details Technology – Integrated Controls 9 Philips Ledalite Versa. Form LED

Product Details Options • • • 10 3 sizes: 2 x 2, 1 x 4, 2 x 4 T-Grid and Slot Grid ceilings Static and Air Return 3000, 3500, 4000 K CRI >80, >90 (3500 K) 3000, 4000 lm (2 x 2, 1 x 4) 4000, 5200, 6800 lm (2 x 4) Chicago plenum 120 - 347 V Integrated battery packs Response Daylight and Philips Actilume Occupancy sensors No charge dimming (0 -10 V) Philips Ledalite Versa. Form LED

Product Details Applications – Open Office 12 Philips Ledalite Versa. Form LED

Product Details Applications – Health Care 13 Philips Ledalite Versa. Form LED

Product Overview How to Win • Win on Performance: high efficacy + wide spacing criteria = low LPDs • Win on Aesthetics: clean, homogenous, fully luminous appearance • Win on Versatility – all 3 main sizes (2 x 2, 1 x 4, 2 x 4), multiple lumen packages, color temps, 80 and 90 CRI, all ceiling types • Win on a complete Philips system: Philips platform LEDs, Philips platform driver, Philips luminaire and optics, Philips integrated controls options • Win on ease of maintenance and upgradability • Win on Peace of Mind: Lighting facts, DLC, 3 rd party verified photometry and testing 14 • Win on $$ and sense: Low LPDs + Ease of maintenance + Integrated controls + Long life = Low TCO Philips Ledalite Versa. Form LED

Product Overview Competitive Analysis 15 Philips Ledalite Versa. Form LED

Product Overview Competitive Analysis 16 Philips Ledalite Versa. Form LED

Product Overview Competitive Summary – Performance Versa. Form • Peak distribution at 35 degrees • 36 W per luminaire • 1. 29 max: min • No wasted light below luminaire 17 Philips Ledalite Versa. Form LED

Product Overview Competitive Summary – Performance Competition Peak distribution at 0 degrees 46 W per luminaire 2. 26 max: min Wasted light below luminaire 13% less light between luminaires • 22% more energy • • • 18 Philips Ledalite Versa. Form LED

Product Overview Pricing and CSO • 2 x 2 pricing starts at $220 USD • 1 x 4 pricing starts at $250 USD • 2 x 4 pricing starts at $290 USD • All prices DN, for base configurations • CSO lead time: 4 weeks shipping from factory from released order • Inventory to support all main runner types right away 19 Philips Ledalite Versa. Form LED

Marketing and Support Materials Literature and others • Brochure and technical bulletin: Pro. Library and Hart Hankes www. plliterature. com • Spec sheets • ies files • Revit files • Product Images • Application images • Install instructions • Sales presentation www. philips. com/Versa. Form. LED • Light. Xpress and SAP loaded and ready 20 Philips Ledalite Versa. Form LED

Marketing and Support Materials Sales Kits • All main sales offices receiving samples • On-demand samples available from Ledalite factory • Sample kit includes – 2 x 2 3000 lm, 3500 K – Integrated Response DS – Cord and plug with dimmer switch – Table cloth – Display hooks and feet stands – Demo instructions 21 Philips Ledalite Versa. Form LED

FAQs ? Why haven’t you used Meso. Optics • We primarily use Meso. Optics when cut-off is most important. In this case, the Light Guide technology we’ve engineered has structures to achieve a slightly wider distribution for wider row spacing. It is for this reasons we chose to use Light Guide technology. ? Why have you chosen to do an aesthetic similar to Vectra • We wanted to achieve a very clean, homogenous aesthetic. We know this is very popular in design today. That is the reason we haven’t used hard rails in the lens frame. We also needed some central element for structural support – especially in a 2 x 4. We also liked how the vertical wall of the center channel provides just a hint of brightness. ? When will all offices receive their sales samples • Samples are shipping in three Waves. Some offices in Wave 1 should already have samples. Wave 2 and 3 are shipping next week and the week after. ? What is the lumen maintenance claim of the LEDs • The IES recently issued a technical memorandum for projecting long term lumen maintenance of LED sources. It essentially said projected lifetime claims beyond 6 x measured test data does not have any practical or meaningful value and are therefore removed from the reporting tables. Reported Lumen Maintenance life will be limited to 6 x the total test duration. The lumen maintenance as reported according to IES TM-21 is therefore L 70 (9 K) > 54 Kh. ? Is Versa. Form Energy Star and DLC compliant. • DLC, Yes. All configurations. Energy Star, No. Energy Star is only applicable to residential luminaires. All of our products are sold through the Professional channel. 22 Philips Ledalite Versa. Form LED

For questions, please email Don. Jacklin@philips. com 23 Philips Ledalite Versa. Form LED