Philips Ledalite Silk Space LED Recessed luminaire family














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Philips Ledalite Silk. Space LED Recessed luminaire family Chris Dolan Product Marketing August , 2016 1 Philips Ledalite Versa. Form LED
PRESENTATION OUTLINE Outline: 1. 2. 3. 4. 5. 6. 7. 1. 8. Outside In: Value Prop Positioning in Recessed Portfolio Design and Tech Performance: Glare, Spacing, Efficacy Applications Competitive Overview How to win Pricing and service offering Marketing and Support Materials 1. Bulletin 2. Samples 3. Magazine Ads 4. Pinterest contest 9. FAQ
Value Proposition Silk. Space LED delivers discrete, comfortable lighting with great performance and ultra low-glare. Now you can create spaces that allow people within them to focus, learn and recharge without hot-spots or harsh glare.
Product Overview Design and Technology • Edge-lit light guide technology combined with Ledalite Meso. Optics creates a homogenous luminous appearance and an ultra low-glare batwing distribution • Architectural grade performance and versatility to suit a wide range of areas and applications: 1 x 4, 2 x 2 and 2 x 4 sizes with input power ranging from 16. 1 W to 61. 7 W. • Shallow housing only 3½” tall
Product Details Performance • Up-to 122 lm/W • UGR values <19 for all sizes and configurations* • High spacing to mounting height for wide row spacing • Ultra low energy densities • All sizes and configurations DLC compliant * UGR values measured at 4 Hx 8 H, 0. 25 H
Glare Control – UGR Explained Unified Glare Rating (UGR) is method to predict experiences of glare by a large number of users. The lower the value = less discomfort glare experienced by the observers. Used extensively in Europe, particularly office spaces. In general, UGR increases (= glare predictably worse) with: • Increase contrast between the luminance of the luminaire and the background luminance; • Decreasing distance from direct line of sight; • Increasing high angle brightness of the luminaire as measured by mean luminance between 45 degrees and 85 degrees in cd/m 2. The European Lighting Guide for Work Places 1 sets the following UGR limits (note: there are no equivalent limits in NA): • • 1 2 ≤ 16 for technical drawings 2; ≤ 19 for general classroom and office work – reading, writing, computer work. 2 Guide to DIN EN 12464 -1 Indoor Workplace Lighting, 2 nd Corrected Edition UGR values measured at 4 Hx 8 H with spacing to height ratio of 0. 25 H Critical zone for glare
Product Details Standard Options • • • 3 sizes: 2 x 2, 1 x 4, 2 x 4 6 lumen packages: – 1 x 4/2 x 2: 1700, 3000, 4000 lm – 2 x 4: 4000, 5200, 6800 lm 3 color temps: 3000, 3500, 4000 K Input power ranging from ~ 16 W-61 W 120 -277/347 V Integrated battery packs Response Daylight and Philips Actilume Occupancy sensors 1% Dimming enabled: (0 -10 V) Other options available – consult factory ** Coming soon: Tunable White
Product Details Technology – Integrated Controls
Applications Education: - Designed to help support visual comfort and concentration - Integrated sensor options for easy code compliance and reduced energy load. Office: - Contributes to soft, ethereal spaces with reduced glare - High spacing to mounting height ratios for excellent work plane uniformity Healthcare (Hospitals) • Low lumen package for ultra low-glare and improved patient comfort • Completely sealed housing for easy cleaning Healthcare (Elderly care) • Low lumen package for ultra low-glare and improved visual comfort • Integrated sensor options for easy code compliance.
Applications Classroom Example • • * Nominal. Consult ies file for exact values. Reflectances: 80/50/20 0. 85 LLF Measurements taken 2’ from walls
Applications Open Office Example • • * Nominal. Consult ies file for exact values. Reflectances: 80/50/20 0. 85 LLF Measurements taken 2’ from walls
Applications Private Office Example • • • * Nominal. Consult ies file for exact values. Reflectances: 80/50/20 0. 85 LLF
Marketing and Support Materials Literature and others • Product Bulletin • Print ad in Architecture Magazine • Social Media contest • Postcard handout • Sales samples with graphic insert • Light. Xpress and SAP loaded and ready
For questions, please email Don. Jacklin@philips. com 15 Philips Ledalite Versa. Form LED














