Paint Reinvention ACE PAINT TRAINING WELCOME Ace Vision

Paint Reinvention ACE PAINT TRAINING

WELCOME! • Ace Vision • Paint 101 • S. A. L. E. S. Process • Product Portfolio • Selling Color & New Décor

Objectives After completing this program, you will be able to: • Maximize the paint sale by selling project-based solutions • Maximize the sales potential of each customer by qualifying the customer and making appropriate recommendations during the buying process • Explain new products to other associates and customers • Use color resources to assist customers with color decisions • Recognize how using Ace S. A. L. E. S. process will improve customer interactions and create a world-class paint experience

New Paint Brand… ? r a p s l a V Who are u o y o d g How lon s a h r a p s l a think V ? s s e n i s u b been in

Valspar Early History 1806

Valspar Early History 1860

Valspar Early History 1927

Valspar Recent History 1960

Valspar Recent History 2007

Valspar Recent History 2012

Vision

10% Market Share in 10 years

4 Key Growth Pillars to get to “ 10 in 10” 10 in 10 THE BEST PLACE TO CONNECT WITH COLOR Right products Best-in-class instore environment Associate training and support Demand Creation Marketing Foundation of Valspar and Ace Collaboration

S. A. L. E. S. Process S Start the conversation A Ask questions and listen L Layout options & recommend the best fit E Extra Items S Strengthen the relationship

Paint 101 Not all paints are created equal…

Not all paints are created equal… Latex Paint Liquids Solids Pigment Binder Water Titanium Dioxide 100% Acrylic Coalescing Agents Clay Poly-Vinyl Acrylic Additives Talc Modified Acrylic Silica Extender Pigments

Basic Ingredients of Paint: Pigment provides: • Color • Hide • Corrosion resistance • Quality paints use the BEST pigments

Basic Ingredients of Paint: Binders provide: • Scrub & stain resistance • Gloss & color retention • Coating flexibility & adhesion • Quality paints use the best resins

The Best Paint is also the Best Value • The better solids/resins used in quality paints provide a better hiding/more durable dry film Quality Paint Wet Paint Film Dry Paint Film Substrate Ordinary Paint Wet Paint Film Dry Paint Film Substrate

Colorant – Novo. Color HP Best performing colorant technology in the industry • Water-based colorant system • Improvement in paint properties – – Dry time Block resistance Wash-ability & durability Fade resistance • Improvement in hiding & tint strength

Colorant – Novo. Color HP OLD New pigments expand color capability ~15%-20% • Broader color range NEW • Wider selection • More vibrant colors

Oil paint vs. Latex paint… Oil Latex 8 hour dry time 2 hour dry time High odor Low odor, easy clean up High VOCs Zero-Low VOC Prone to cracking & yellowing Good fade & crack resistance Prone to mildew Good mildew resistance

ACE PAINT Interior Product Portfolio

Competitive in the market place Quality meeting/exceeding the competition & at a significant savings!! $44 - $70 National Brand that competes with the Big Box $34 - $50 with 0 VOC/Novo HP Colorant!! $26 - $48 #1 Rated Product at an exceptional value!!

Price & Performance Best Better Good Value Highest Price Lowest Highest Performance Lowest

Sheen Levels Best Better Good Available Sheens Flat Eggshell Satin Semi-Gloss Flat Enamel Eggshell Enamel Satin Enamel Semi-Gloss Enamel Hi-Gloss Enamel Flat Eggshell Satin Semi-Gloss

Unique Features & Benefits Best Better Lifetime Warranty Paint + Primer Zero VOC Color Guarantee Good

Color Guarantee

Step 1: Sell Optimus or Aspire • Can be applied toward up to two gallons of Optimus or Aspire

Step 2: Can Notes • Any time you sell Optimus or Aspire to customers it is important to note on the side of the can the color guarantee call out. • Remember to tell the customer about our UAE in store Valspar colour guarantee returns policy • It is also very important to tell customers that they hold onto the receipt for this purchase.

Optimus Features and Benefits • • • Best Paint + Primer in one product Opticolor Pigment Technology Ultra-Smooth, Flawless Finish Zero VOC & Low Odor Maximum Durability Color Guarantee

Competitive in the market place Optimus Leading Competitor

Aspire Features and Benefits • • • Paint + Primer in one product Exclusive Everluxe Formula Ultra-Durable, Smooth Finish Zero VOC & Low Odor Resists Stains, Mold and Mildew • Color Guarantee Better

Competitive in the market place Aspire Satin White Leading Competitor Satin White

Clark+Kensington Features and Benefits • • • Paint + Primer in one product Superior Coverage 100% Acrylic Latex Low VOC Ultra Smooth Finish Rated #1 by a leading Consumer Magazine – Satin, Semi-Gloss Better

Royal Features and Benefits • • • Good Excellent Coverage Low VOC Low Spatter Formula Washable Rated Best Buy by a leading Consumer Magazine

ACE PAINT Exterior Paint Portfolio PG 12

Price and Performance Best Better Good Value Highest Price Lowest Highest Performance Lowest

Sheen Levels Best Better Good Available Sheens Flat Satin Semi-Gloss Flat Enamel Satin Enamel Semi-Gloss Enamel Hi-Gloss Enamel Flat Satin Semi-Gloss

Unique Features & Benefits Best Better 100% Acrylic Latex Lifetime Warranty Paint + Primer Good

Aspire Features & Benefits • Maximum protection against sun, wind, and moisture • Thick flexible seal that won’t crack or peel • Mold and mildew resistant finish • 100% Acrylic Latex • Paint + Primer in one Best

Clark+Kensington Features & Benefits • 100% Acrylic Latex • Shields against sun, moisture, stains • Ultra durable finish will not crack, flake or peel • Mold and mildew resistant • Can be applied Down to 35°F • Paint + Primer in one Better

Royal Features and Benefits • • • Good Excellent Coverage Chalk Resistant Resists Peeling and Blistering Mildew Resistant 100% Acrylic Lifetime Warranty

Surface Preparation & Primers

S A L E Remember the sale is not complete until the customers needs are satisfied. Selling good quality applicators and project supplies helps insure project success. Selling the project helps give an amazing paint experience! PG 13 S

Surface Prep 90% of all paint failures are due to lack of proper surface preparation. 46

3 Steps of Surface Prep 1. Repair – eliminates pre-existing problems to allow paint to perform as desired 2. Clean – removes surface contaminants to promote paint appearance and durability 3. Prime – aids paint adhesion, blocks surface stains, seals porous building materials, and promotes topcoat hide PG 14

Purpose of Primer Seal porous materials Improve hiding capability for the topcoat paint Provide adhesion on glossy surfaces Block stains Save money & labor Improve topcoat durability PG 15

Paint + Primer • Its not ½ can of primer & ½ can of paint • Its not a replacement for projects that need primer… • When do we offer as a solution for the customers project? • Do not say: “do you want that with the primer in it? ” vs.