OCR GCE Media Autumn 2017 INTRODUCTION Media Film

OCR GCE Media Autumn 2017 INTRODUCTION

Media & Film GCSE/AS/A Level • • • Accessible products Engaging to typical cohorts Engaging to both genders Engaging for student age ranges Choice retained for teachers where possible • Manageable exam lengths • Straightforward structures to teach

http: //ocr. org. uk/alevelmediastudies A LEVEL MEDIA STUDIES

Objectives • To understand the assessment structure • To discuss approaches to teaching the specification • To suggest further resources that OCR should develop

OCR A Level Media Studies STRUCTURE #1 • 3 Components • 2 x equally weighted exams (35% each) • 2 x 2 hour examinations • 1 x NEA component (30%)

OCR A Level Media Studies What’s new? • Individual coursework (NEA) – new briefs released each year on 1 March – 30% • Set products to study for the exam • Nine media forms to cover • Three in-depth studies • Explicit requirement to: – study contexts – evaluate set theories

OCR A Level Media Studies In Depth Studies Long Form TV Drama – 40 marks • 29%of exams, 20% of whole assessment News =- 45 marks • 32% of exams, 23% of whole assessment

OCR A Level Media Studies Assessment Objectives • AO 1: knowledge and understanding (for media forms, not just set products) – Of the framework – Of the influence of media contexts • AO 2: apply the framework to – Analyse set products (only Media Language and Representation) – Evaluate theories (not AS) – Make judgements and reach conclusions

OCR A Level Media Studies Discussion one • Collect burning issues and questions from the delegates

OCR A Level Media Studies Discussion two How to explain to students the difference between theoretical framework and media contexts? 1 How do we define the different types of context? 2 What easily understood examples could we use to illustrate them?

Social contexts The society in which the media operate: • Social make-up of producers and audiences • Social changes, social conflicts and inequalities, social anxieties • Type of society (rural/urban, rich/poor, large/small, powerful/powerless)

Cultural Contexts The culture in which the media operate: • Evolution of styles, genres, and representations outside the media • Cultural changes, conflicts and anxieties • Ideologies, beliefs and values embedded in the culture – the ‘way of life’ of a society

Political Contexts The political world in which the media operate: • Political debates about the state owned media • Political influence on the media • Political role and influence of the media • The political system (e. g. neo-liberal or social democracy/dictatorship)

Economic Contexts The business and financial system in which the media operate: • Budgets • The economic imperative of the industry • The economic system (e. g. capitalism)

Historical contexts • How social, cultural economic and political contexts change in different time periods • Key historical events

OCR A Level Media Studies Two ways theory will be used in the exam • As part of theoretical framework – to be touched on in answering: – knowledge and understanding questions – analysis questions (see indicative content for the SAMs) • In one question on both papers evaluating theory(ies) as part of the in-depth studies (any area, not just ML and Rep)

OCR A Level Media Studies STRUCTURE #2 Two sections per exam • Exam 1: 2 hours – Section A: Print and Online Newspapers (2 in-depth studies) (45 marks) – Section B: Media Language and Representation – Ad & Marketing, Music Videos and Magazines (25 marks) • Exam 2: 2 hours – Section A: Media Industries and Audiences Video games, Radio and Film (30 marks) – Section B: TV Long Form Drama (1 in-depth study) (40 marks) *** Mixture of shorter and longer tariff questions*** Mixture of analysis of extracts provided in exam and recall*** Theory, as in AS specification, is addressed through in-depth studies only.

OCR A Level Media Studies Paper 1: Section A (45 marks) News and Online This section includes: • An in-depth study of Online, Social and Participatory (The Guardian and Mail website, Twitter, Instagram and Facebook feeds); and • An in-depth study of offline, print Newspapers (The Guardian and Mail) We would expect centres to study each news organisation together, e. g. look at The Guardian’s online web product and newspaper and the links between them, instead of studying offline and online separately

OCR A Level Media Studies Paper 1: Section A News and Online: Unseen Assessments (Media Language and Representation) For media language and representation the set products are used as vehicles for students to learn about the codes and conventions of tabloid and ‘broadsheet’ covers and their related social and participatory feeds. Comparison of two unseen sources (linked by content) Assessment of students’ knowledge and understanding of media language and representation will take place via unseen assessments, which will consist of: • Two different but equivalent examples of a ‘broadsheet’ and a tabloid (e. g. The Sun and Times as exemplified in the SAM) either print or online webpage or social and participatory feed; OR • One example of The Mail or Guardian (print or online website or social and participatory feed) chosen from outside the period studied paired with another equivalent broadsheet or tabloid (print or online website or social and participatory feed)

OCR A Level Media Studies Paper 1: Section A (45 marks) Assessment (See specimen paper and mark scheme for examples) Learners must answer: THREE x 10 mark questions ONE x 15 mark extended response question Academic, ideas and arguments (theory) • ONE of the 10 mark questions will always ask for an evaluation of a theory (or theories) (e. g. SAM Paper 1, Q 4) • At least one of the questions will require analysis using theory OR knowledge and understanding of a theory or theories (e. g. A Level SAM Paper 1, Q 1 and AS SAM Paper 1, Q 6)

OCR A Level Media Studies Discussion three • List the advantages and limitations of two theories for studying either newspapers or long form TV dramas • Refer to theory evaluation table – which theories work best for ‘evaluation’ questions, which work best for ‘use in analysis’ questions?

OCR A Level Media Studies Review questions and mark scheme for the SAM Paper 1 Section A

OCR A Level Media Studies Paper 1: Section A News and Online: in-depth study As a starting point explore: • the contexts surrounding why offline news producers are moving towards online • how news organisations are differentiating their offline and online products and also selling the similarities of both • how online news producers are using social and participatory media (Twitter, Facebook and Instagram feeds), for example, to enhance their core offline and online web content, encourage participation and/or drive the news agenda.

OCR A Level Media Studies Paper 1: Section A News and Online: Media Language and Representation • Focus on media language and representation using the subject content in the specification as a guide to explore the set news products so that learners can form an understanding of how media language has been used to construct representations both offline and online and, for example, how different newspapers might construct different representations, viewpoints and express different values from each other. • Consider the academic ideas and arguments presented by the set theorists listed for media language and representation. • Contextualise and solidify understanding of ‘broadsheet’ and ‘tabloid’ codes and conventions with own supplementary materials (e. g. your own front cover library – whether online or in print). • Use a blog, or similar, to store materials for revision.

OCR A Level Media Studies Paper 1: Section A News and Online: Media Industries and audiences • Focus on media industries and audiences, using the subject content in the specification as a guide to explore the set news products so that learners can form an understanding of how media industries influence news producers in each media form (e. g. in terms of ownership, funding, processes of production and distribution and exchange, regulation etc. ) • the relationship between media producers, the media product and audiences (e. g. in terms of how and why media producers target and reach audiences, the influence of technology, interaction and how audiences interpret and consume media and the context of why certain news producers target certain audiences and have a political leaning). • Consider the academic ideas and arguments presented by the set theorists listed for media industries and audiences. • Use blog, or similar, to store materials for revision.

OCR A Level Media Studies Paper 1: Section B (25 marks) Media Language and Representation This section includes: • Music Video (choice of two videos. One mainstream from list A and one alternative from List B) • Magazines - covers (Big Issue Magazine). • Advertising and Marketing (3 x print adverts for aftershave, soft drink and charity).

OCR A Level Media Studies Music Videos LIST A • Corinne Bailey Rae - Stop Where You Are www. youtube. com/watch? v=Km. FMw. Gyc. Bd 0 • Massive Attack - Unfinished Sympathy www. youtube. com/watch? v=ZWmrfgj 0 MZI • Emeli Sande – Heaven www. youtube. com/watch? v=883 y. Qqd. Oa. Lg LIST B Fatboy Slim – Ya Mama www. youtube. com/watch? v=d_SJf. F 6 -JJ 8 • Radiohead - Burn the Witch www. youtube. com/watch? v=y. I 2 o. S 2 ho. L 0 k • David Guetta – Titanium www. youtube. com/watch? v=JRfu. Auk. YTKg

OCR A Level Media Studies Music videos media language contrasts Social realism Postmodernism and intertextuality Performance narratives Fictional narratives creating a illustrating the song parallel diegesis to that of the song Primarily montage (via editing or Primarily linear narratives mise en scène) Naturalistic media language Expressionistic media language Urban mise en scène Suburban or rural small town mise en scène

OCR A Level Media Studies Music videos representation contrasts Set in the present Representation foregrounds ‘street life’ and issues of poverty, class and race/ethnicity Set in a mythologised past Unpredictable representations related to the fictional world: the anarchic power of music, the darkness that lies in community, teenage alienation Representation fits the stereotyping of women of colour as ‘urban’ Representation strategy cannot be read from the demographic of the artist Videos celebrate survival or transcendence of difficult environments Videos celebrate the power of narrative

OCR A Level Media Studies Advertising and Marketing • Exams must test (over time) comparison of the media language of a mainstream product with one outside the commercial mainstream • The three adverts include the Shelter adverts as an example of a non-commercial product • A media language analysis exam question would use unseen extracts from other charity and soft drink and/or perfume campaigns

OCR A Level Media Studies The Drum (advertising magazine) link to image

OCR A Level Media Studies Lucozade FB page link to image:

OCR A Level Media Studies Link to The Mill (Ad Agency) Image

OCR A Level Media Studies Paper 1: Section B (25 marks): Media Language and Representation Assessment • There are TWO questions: a 10 mark and 15 mark question. • Questions can cover knowledge and understanding (e. g. SAM 01, Q 5) or analysis (e. g. SAM 01, Q 6) • TWO of the three media forms will be covered in assessments each year (for example magazines and music video as in SAM 01, Q 5, Q 6) THEORY IS NOT ASSESSED IN THIS SECTION

OCR A Level Media Studies Section B use of unseen materials • Any analysis questions relating to magazines will be tested against an unseen cover of The Big Issue (e. g. SAM 01, Q 6) • Any analysis questions relating to advertising and marketing will be tested against one or more unseen adverts (different but equivalent soft drink, aftershave or charity advertisements). • Analysis of music videos will not require unseen stimulus materials in the examination.

OCR A Level Media Studies Discussion four • Sharing ideas for particular combinations of music videos

OCR A Level Media Studies • Review questions and mark scheme for SAM Paper 1 Section B

OCR A Level Media Studies Paper 1: Section B Media Language and Representation • For each media form study the required product(s) and look at the media specific language of moving image and print. • Use the Media Language and Representation subject content in the specification as a guide to explore the set media products so that learners can form an understanding of how media language has been used to construct representations in each form • Use a similar approach to old G 322 Section A (but tailor for each media form).

OCR A Level Media Studies Paper 1: Section B Media Language and Representation • Supplement set media products with extracts of your own media texts to give further context of how codes and conventions are developed in each media form. • If there is time, carry out small practical activities to enhance understanding of the combination of media language and representation e. g. creating a magazine cover (or mock up) or advert or possibly either shoot a 30 second section of a music video or re-edit existing footage to create a new representation, meaning or point of view. • Practical activities will help with preparation for coursework (NEA). • Use a blog, or similar, to store materials for revision.

OCR A Level Media Studies Paper 2: Section A (30 marks) Media Industries and Audiences This section includes: • Radio (Radio 1 Breakfast Show) • Video games (Minecraft) • Film* (Jungle Book 1967 and 2016) *Film can only be studied as an industry case study. There is no requirement for textual analysis of either film.

OCR A Level Media Studies Paper 2: Section A (30 marks): Media Industries and Audiences Assessment • There are TWO x 15 mark questions. • Two of the three media forms will be covered in assessments each year (for example radio and video games as exemplified in SAM 02, Q 1, Q 2) • Questions will focus on knowledge and understanding of the media industries and audience framework in relation to the set products (not analysis). THEORY IS NOT ASSESSED IN THIS SECTION

OCR A Level Media Studies • Review questions and mark schemes for SAM Paper 2 Section A

OCR A Level Media Studies Paper 2: Section A Media Industries and Audiences • Use the Media Industries and Audiences subject content in the specification as a guide to explore the set media products so that: • learners can form an understanding of how media industries influence each media form and the chosen set product (e. g. in terms of ownership, processes of production and distribution and exchange, regulation etc. ) • the relationship between media producers, the media product and audiences (e. g. in terms of how media producers target and reach audiences, the influence of technology, interaction and how audiences interpret and consume media etc. ).

OCR A Level Media Studies Paper 2: Section A Media Industries and Audiences • You can use a similar case study approach to old G 322 Section B but tailor for set products and contextualise with supplementary materials of your own. • Supplement set media products with your own examples to give further context for the influence of media industries and audiences (e. g. perhaps briefly looking at a minor/indie studio film or franchise video game or commercial radio). • Practical activities will also help with preparation for the institutional aspect of coursework (NEA). • Use a blog, or similar, to store materials for revision.

OCR A Level Media Studies Paper 2: Section B (40 marks) TV Long Form Drama (in-depth study) Learners must choose ONE TV Drama from the US list: Mr Robot Stranger Things Homeland House of Cards AND ONE TV Drama from the non-English language list: The Killing Trapped Borgen Deutschland 83 Study series one, episode 1. Extracts of other episodes may be viewed to contextualise the episode (e. g. reveal the narrative arc) if time permits.

OCR A Level Media Studies Discussion five Which is the best combination of LFTVDs? • Considering the options • How useful for: – analysing using the framework – understanding influence of contexts – evaluating theory?

OCR A Level Media Studies Paper 2: Section B (40 marks) TV Long Form Drama (in-depth study) Assessment Learners must answer: ONE x 30 mark extended response comparative question ONE x 10 mark question The 30 mark question will give learners the opportunity to draw in knowledge and understanding of the full course (synopticity): all areas of the framework and contexts Non-synoptic responses can still achieve the top level of the mark grid but are capped at the half-way point of the top level.

OCR A Level Media Studies LFTVD Academic, ideas and arguments (theory) • The 10 mark question will always ask for an evaluation of a theory (or theories) (e. g. SAM Paper 2, Q 4) • The 30 mark question will require analysis or knowledge and understanding or a combination of both. Theory or theories may be referred to (see SAM Paper 2, Q 3 mark grid and indicative content for examples)

OCR A Level Media Studies • Review questions and mark schemes for Paper 2 Section B

OCR A Level Media Studies Paper 2: Section B TV Long Form Drama (in-depth study) Industries and Audiences • • Contextualise contemporary TV Long Form Drama by looking at media industries and audiences, for example, considering: – how technological change influences the production, marketing and distribution of long form television drama in a global context (including the impacts of digital distribution platforms on the contemporary global television industry) – how audiences consume and interpret long form television dramas, including technological factors related to consumption, and media language factors related to genre hybridity, intertextuality and multiple narrative strands – ownership and funding, for example consider the economic context of the large budgets currently given to contemporary US long form television dramas Compare US and European audiences and industries in relation to contexts Consider the academic ideas and arguments presented by the set theorists listed for media industries and audiences. Use a blog, or similar, to store materials for revision.

OCR A Level Media Studies Paper 2: Section B TV Long Form Drama (in-depth study) Media Language and Representation • • • Screen both chosen episodes (US and non-English language). Explore key sequences of each episode in terms of media language and representation, for example, in terms of: – how camera shots, angles, lighting, settings, locations, costumes, props, makeup, editing and sound are used to create meaning, reflect genres and establish and drive narrative – the values, attitudes and beliefs conveyed by representations and the social and cultural context of these. Consider the academic ideas and arguments presented by the set theorists listed for media language and representation. Supplement with a small selection of age appropriate key scenes from other episodes in series to illustrate narrative arc. Use blog, or similar, to store materials for revision.

OCR A Level Media Studies COMPONENT #3 NEA (Coursework) • Choice of four briefs – Television and online – Music Video and online – Radio and online – Print and online Applying knowledge of all four areas of framework Marks for both online and other product equally weighted 3 mark schemes: 1 for each product (25 marks each) and 1 for crossmedia links between products (10 marks).

OCR A Level Media Studies COMPONENT #3 NEA (Coursework) • • All marks for product - no evaluation No marks for research and planning (or statement of intent) On the positive side, less marking for you! a a • • • Some research and planning must be completed, though. It is good practice and forms part of authentication process Some evidence of research and planning must be submitted to moderator to support your authentication of he work Must complete a Statement of Intent, failure to do so means learners can’t achieve top band (but there is no reference to the SOI in the marking criteria as it is not assessed) Briefs will change each year (1 st March of 1 st year of teaching) The first paper published is a specimen –won’t be the actual briefs !

OCR A Level Media Studies COMPONENT #3 NEA (Coursework) Statement of Intent Approx. 500 words Form should be used to outline how a student will use the four areas of the framework. Needn’t be prose – could be bullet points. • Approx. 200 words for product 1 • Approx. 200 words for product 2 • Approx. 100 words outlining how products will converge. This is not marked but must be submitted so teacher can see link between original ideas and finished product. If not submitted, 10 mark penalty applied across production.

OCR A Level Media Studies NEA briefs • Audience remains 16 -25 year olds • Media forms remain the same • Changes (see one example of possible changes on the next slide): – Institution – Day/time slot/exhibition point – Genre – Other audience demographics

Element Option 1 Option 2 Option 3 Option 4 Institution E 4 Radio 4 Haymarket Mute records Day/slot/point Peak time (weekday 9 -10 pm) Sunday 7. 15 – 7. 45 Age appropriate for distribution to news agents and supermarkets Online streaming platform, e. g. You. Tube or Vimeo Genre Key sequence of narrative from an original police procedural drama Key sequence of Sports lifestyle narrative from an magazine original police procedural drama Commercial pop Client target audience demographic Middle market

OCR A Level Media Studies COMPONENT #3 NEA (Coursework) • All work must be the outcome of an individual student • Students don’t have to use the equipment – more like a creative director • ‘Un-assessed learners’ can either be performers or operate equipment • For example, there could be ‘group’ music video but students should ensure they have researched and planned their own footage and take on the video. • We strongly recommend students do have some of their own footage in their work but they may share some footage with others e. g. they might use the same establishing shot in a TV sequence. • The key difference / authentication of individual work will be in the edit, which must be individual.

OCR A Level Media Studies Discussion seven When is the best time to carry out the NEA?

OCR A Level Media Studies Approach to teaching including an AS in the first year • Most AS content coincides with the A level except: – different newspaper, music video and advert products – different NEA • Additional products, framework content and theory at A level

AS Products etc AS Subject Content Induction Advertising and marketing (Jungle Book), Magazines (Big Issue), Music videos (Billie Jean and Million Reasons) NEA Television drama – Englishlanguage News – Telegraph and Mirror Theoretical framework Media language, representation and contexts Theoretical framework (including AS theory) and contexts Audience, industries and contexts Film, radio and video games Revision and exam NEA preparation for year 2

A level Products etc. A level Subject Content NEA Theoretical framework Music videos – A level set products Media language and representation and contexts Film – 1967 Jungle Book Industries and contexts Advertising and marketing – Shelter, Lucozade, Old Spice ads News – Guardian and Mail Media language and representation and contexts Theoretical framework (including theory) and contexts. Evaluation of theory Long form TV drama – comparison Theoretical framework (including of English language with nontheory) and contexts. English language product Evaluation of theory

OCR A Level Media Studies • Review burning issues and questions • Requests for materials from OCR

OCR Media Studies Hodder Education are publishing partners for GCSE & A Level Media Contact Hodder for more details: https: //www. hoddereducation. co. uk/contactus Hodder will be producing materials in book form as well as online materials including schemes of work. OCR Support and resources We will be prioritising: • Curriculum planners for GCSE and A Level • Offering CPD sessions We will also be looking to produce product factsheets to support the set media products and candidate style answers

Further Information • Contact details: – – Email: media@ocr. org. uk Twitter: @OCR_Media_Film Contact centre: 01223 553998 OCR CPD Hub (training events and networks) http: //cpdhub. ocr. org. uk/ – Sign up for subject updates http: //www. ocr. org. uk/i-want-to/emailupdates/ Almost, finally, REALLY IMPORTANT ! ! ! Let us know if you are teaching our Media & Film subjects in 2017!!! Fill out an EXPRESSION OF INTEREST form http: //www. ocr. org. uk/qualifications/expression-of-interest/

Finally… Worried about your cohort handling new-reformed GCSEs and A Levels with 70% examination? Looking for accredited Vocational Media qualifications? Schools (14 -16) • OCR Level 2 Cambridge National in Creative i. Media – – – Performance points available from 2018 assessments 60% internal assessment, 40% examination http: //www. ocr. org. uk/Images/136360 -summary-brochure. pdf Sixth forms and FE institutions (16 -19) • OCR Cambridge Technicals 2012 Level 2 / 3 Suite in Media – – • 100% internally assessed Visiting moderation Attracts UCAS points at Level 3 http: //www. ocr. org. uk/Images/83189 -summary-brochure. pdf OCR Cambridge Technicals 2016 Level 3 suite in Digital Media – – 60 -70% internal assessment, 30 -40% examination* Eligible for Key Stage 5 performance points from 2018 performance tables Attracts UCAS points at Level 3 http: //www. ocr. org. uk/Images/260816 -cambridge-technicals-digital-media-level-3 -summary-brochure. pdf *Depends on size of qualification taken