OCR Level 3 Cambridge Technicals in Media Unit

OCR Level 3 Cambridge Technicals in Media Unit 1: Analysing media products and audiences

Media Institution Working Title With Launched Universal in. Studios 1983 byas Tim its Bevan parent and company, Sarah Working Radclyffe, Titleʼs. Working small team Title of has 42 built employees a reputation headed for up producing by co-chairs more Timthan Bevan 70 world-class and Eric Fellner films competes including, on a Four worldwide Weddings basisand from a Funeral, their main Elizabeth, Bridget offices. Jones in London. The Edge of Reason and The Interpreter.

Selecting a film made by Working Title: Hot Fuzz A popular Working Title release in 2007, this entertaining The filmʼs fast-paced editing and action/comedy/mystery reached soundtrack combineddespite with the critical acclaimisworldwide its dynamic use mise theme. en scene, camera veryof. British shots, angles and movements, creates meaning and appeal for. Frost a national Simon Pegg and Nick star inand target audience. ainternational narrative which sees them partnered as policemen in a sleepy English village.

The production process Pre-production: producing script/storyboard Hot Fuzz was written by Edgar Wright and Simon Pegg, they spent eighteen months writing the script. The film had an eleven week shooting schedule

The production process Production: filming of the visuals, sound and SFX The conversation fictitious village between of The opening ʻSandfordʼ Timothy Dalton was recreated and Simonin sequences were Wells, Pegg. Somerset. filmed in the Wells filmed on location at Cathedral supermarket had to took be two removed days in Hendon Police the post-production to film. stage. Training College.

The production process Post-production: filming of the visuals, sound and SFX Half an hour of footage was cut from the film during the editing stage. The visual effects were created by ten artists. Creating the sequence where a character's head is crushed by some falling masonry, involved using footage of a dummy filmed against a green screen.

Finding out about your audience Hot Fuzz Here are some sample questions to ask… 1) Name? 2) Gender? 3) Age? 4) What are your favourite films? 5) What is your occupation? 6) What are your interests? 7) What do you spend your money on?

Finding out about your audience Name Gend Age Target audience profile for Hot Fuzz er 25 Tom Male Favo u films rite Ho t Fu Dead zz, Shau no , Bad Occup Boys f the ation Senio r. S (£ 19 – ales Assis Intere tant 20 k) sts Films, music , thea fit Lifest tre, ke yle an ep d spend ing ha G bits c oing out to t taking my gir h inema to tak l , cloth e e my friend out. i n g and girlf Tryi buying the la riend on ho ng to save test g adget liday. Likes.

Cinema Internet (online retailers) DVDs Distribution of Hot Fuzz Retailers (high street retailers) Internet (downloading) Retailers (supermarkets)

Sponsorship Magazine adverts Interviews with stars Blogs Premiere Advertising of Hot Fuzz Posters Websites Store displays Banner advertising Teaser trailers Theatrical trailers

Legal and ethical constraints for Hot Fuzz Use of language Film Certification Ofcom – Office of Hot Fuzz is awarded its Communications: certification of “ 15”the by film the Will decide whether BBFC, British Board Film can be screened pre orofpost Classification, the watershed. this certification is dependent on themes contained within the film: Level of nudity Sex Imitable techniques Violence Horror Use of drugs

Issues of representation in Hot Fuzz Look at issues regarding the representation of race, How are and people, social in Hot Fuzz using audience gender stereotypes groups, institutions modelsand of behaviour theories. places represented? How are key characters such as Sergeant Nicholas Angel, PC Danny Butterman, Simon Skinner, PC Doris Thatcher represented is it positive or negative? Is the representation of Sandford and the police positive or negative?

What will you learn? After completing this unit you will: Recognise the products which are Understand the made by a media structure and target audience for institution operating model of the products a media institution produced by the media institution Be able to identify both the distribution and advertising channels for the chosen product

References The following websites were used to prepare this presentation: http: //www. imdb. com http: //www. movie-locations. com/movies/h/hotfuzz. html http: //www. workingtitlefilms. com/ http: //www. bbc. co. uk/

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