Kotler Armstrong Chapter 12 An is made up

Kotler / Armstrong, Chapter 12 A(n) _____ is made up of the company, suppliers, distributors and, ultimately, customers who “partner” with each other to improve the performance of the entire system. 1. supply chain 2. dealer network 3. value delivery network 4. integrated marketing system

Kotler / Armstrong, Chapter 12 A(n) _____ is made up of the company, suppliers, distributors and, ultimately, customers who “partner” with each other to improve the performance of the entire system. 1. supply chain 2. dealer network 3. value delivery network 4. integrated marketing system

Kotler / Armstrong, Chapter 12 The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____. 1. the supply chain 2. the dealer network 3. marketing channels 4. the integrated marketing system

Kotler / Armstrong, Chapter 12 The downstream side of the value delivery network, often consisting of wholesalers and retailers, is called _____. 1. the supply chain 2. the dealer network 3. marketing channels 4. the integrated marketing system

Kotler / Armstrong, Chapter 12 A _____ is the set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. 1. distribution channel 2. vendor chain 3. delivery network 4. supply chain

Kotler / Armstrong, Chapter 12 A _____ is the set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. 1. distribution channel 2. vendor chain 3. delivery network 4. supply chain

Kotler / Armstrong, Chapter 12 Information, matching, financing, and physical distribution are some of the key functions performed in the _____. 1. marketing channel 2. packaging 3. positioning 4. none of the above

Kotler / Armstrong, Chapter 12 Information, matching, financing, and physical distribution are some of the key functions performed in the _____. 1. marketing channel 2. packaging 3. positioning 4. none of the above

Kotler / Armstrong, Chapter 12 Which of the following is not a key function performed by marketing channel members? 1. matching 2. negotiation 3. promotion 4. manufacturing

Kotler / Armstrong, Chapter 12 Which of the following is not a key function performed by marketing channel members? 1. matching 2. negotiation 3. promotion 4. manufacturing

Kotler / Armstrong, Chapter 12 When a marketing channel member shapes or fits the offer to the buyer’s needs—including grading, assembling, and packaging the product—it is performing the _____ function. 1. contact 2. matching 3. physical distribution 4. risk taking

Kotler / Armstrong, Chapter 12 When a marketing channel member shapes or fits the offer to the buyer’s needs—including grading, assembling, and packaging the product—it is performing the _____ function. 1. contact 2. matching 3. physical distribution 4. risk taking

Kotler / Armstrong, Chapter 12 Which of the following channel levels contains no marketing intermediaries? 1. direct marketing 2. indirect marketing 3. wholesaler marketing 4. retailer marketing

Kotler / Armstrong, Chapter 12 Which of the following channel levels contains no marketing intermediaries? 1. direct marketing 2. indirect marketing 3. wholesaler marketing 4. retailer marketing

Kotler / Armstrong, Chapter 12 Ford dealerships in Philadelphia complaining of other dealers in that city generating sales by pricing too low would be considered _______ conflict. 1. vertical 2. horizontal 3. wide 4. narrow

Kotler / Armstrong, Chapter 12 Ford dealerships in Philadelphia complaining of other dealers in that city generating sales by pricing too low would be considered _______ conflict. 1. vertical 2. horizontal 3. wide 4. narrow

Kotler / Armstrong, Chapter 12 Historically, a conventional distribution system consists of producers and intermediaries acting as a unified system for the benefit of all. 1. true 2. false

Kotler / Armstrong, Chapter 12 Historically, a conventional distribution system consists of producers and intermediaries acting as a unified system for the benefit of all. 1. true 2. false (A conventional distribution system is made up of independent producers, wholesalers, and retailers trying to maximize their individual profits. )

Kotler / Armstrong, Chapter 12 Which of the following is not a type of vertical marketing system (VMS)? 1. conventional 2. corporate 3. contractual 4. administered

Kotler / Armstrong, Chapter 12 Which of the following is not a type of vertical marketing system (VMS)? 1. conventional 2. corporate 3. contractual 4. administered

Kotler / Armstrong, Chapter 12 Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership? 1. conventional 2. corporate 3. contractual 4. administered

Kotler / Armstrong, Chapter 12 Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership? 1. conventional 2. corporate 3. contractual 4. administered

Kotler / Armstrong, Chapter 12 A franchise organization is a form of which vertical marketing system? 1. hybrid 2. corporate 3. contractual 4. administered

Kotler / Armstrong, Chapter 12 A franchise organization is a form of which vertical marketing system? 1. hybrid 2. corporate 3. contractual 4. administered

Kotler / Armstrong, Chapter 12 Which of the following is not one of the three types of franchises: 1. manufacturer-sponsored retailer 2. manufacturer-sponsored wholesaler 3. service-firm-sponsored retailer 4. service-firm-sponsored wholesaler

Kotler / Armstrong, Chapter 12 Which of the following is not one of the three types of franchises: 1. manufacturer-sponsored retailer 2. manufacturer-sponsored wholesaler 3. service-firm-sponsored retailer 4. service-firm-sponsored wholesaler

Kotler / Armstrong, Chapter 12 Banks in supermarkets are examples of which type of marketing system? 1. hybrid 2. horizontal 3. direct 4. administered

Kotler / Armstrong, Chapter 12 Banks in supermarkets are examples of which type of marketing system? 1. hybrid 2. horizontal 3. direct 4. administered

Kotler / Armstrong, Chapter 12 Because Pottery Barn offers its customers a variety of channels (online, catalogs, and retail), it is using a _____ marketing system. 1. hybrid (multichannel) 2. horizontal 3. direct 4. administered

Kotler / Armstrong, Chapter 12 Because Pottery Barn offers its customers a variety of channels (online, catalogs, and retail), it is using a _____ marketing system. 1. hybrid (multichannel) 2. horizontal 3. direct 4. administered

Kotler / Armstrong, Chapter 12 Dell and Southwest Airlines using disintermediation refers to the displacement of traditional resellers from a marketing channel by radical new types of intermediaries. 1. true 2. false

Kotler / Armstrong, Chapter 12 Dell and Southwest Airlines using disintermediation refers to the displacement of traditional resellers from a marketing channel by radical new types of intermediaries. 1. true 2. false

Kotler / Armstrong, Chapter 12 Producers of convenience products (e. g. , candy, toothpaste) will use _____ distribution. 1. intensive 2. selective 3. direct 4. exclusive

Kotler / Armstrong, Chapter 12 Producers of convenience products (e. g. , candy, toothpaste) will use _____ distribution. 1. intensive 2. selective 3. direct 4. exclusive

Kotler / Armstrong, Chapter 12 Marketers of high-priced, luxury products will use _____ distribution. 1. intensive 2. selective 3. direct 4. exclusive

Kotler / Armstrong, Chapter 12 Marketers of high-priced, luxury products will use _____ distribution. 1. intensive 2. selective 3. direct 4. exclusive

Kotler / Armstrong, Chapter 12 _____ involve(s) planning, implementing, and controlling the physical movement of goods and related information from points of origin to points of consumption, meeting consumer requirements at a profit. 1. Value analysis management 2. Insourcing networks 3. Marketing logistics 4. Outsourcing

Kotler / Armstrong, Chapter 12 _____ involve(s) planning, implementing, and controlling the physical movement of goods and related information from points of origin to points of consumption, meeting consumer requirements at a profit. 1. Value analysis management 2. Insourcing networks 3. Marketing logistics 4. Outsourcing

Kotler / Armstrong, Chapter 12 Which of the following is not a major logistics function listed in your text? 1. financing 2. logistics information management 3. transportation 4. inventory control

Kotler / Armstrong, Chapter 12 Which of the following is not a major logistics function listed in your text? 1. financing 2. logistics information management 3. transportation 4. inventory control