Kotler Armstrong 11 e Chapter 7 What is
- Slides: 40
Kotler / Armstrong 11 e, Chapter 7 What is the first step in target marketing? 1. market positioning 2. market segmentation 3. target marketing 4. none of the above
Kotler / Armstrong 11 e, Chapter 7 What is the first step in target marketing? 1. market positioning 2. market segmentation 3. target marketing 4. none of the above
Kotler / Armstrong 11 e, Chapter 7 Which of the following steps of target marketing takes into account competitors’ offerings to the market? 1. market positioning 2. market segmentation 3. market targeting 4. all of the above
Kotler / Armstrong 11 e, Chapter 7 Which of the following steps of target marketing takes into account competitors’ offerings to the market? 1. market positioning 2. market segmentation 3. market targeting 4. all of the above
Kotler / Armstrong 11 e, Chapter 7 Which of the following is not a way to segment consumer markets? 1. geographic segmentation 2. psychographic segmentation 3. demographic segmentation 4. all of the above are ways to segment consumer markets
Kotler / Armstrong 11 e, Chapter 7 Which of the following is not a way to segment consumer markets? 1. geographic segmentation 2. psychographic segmentation 3. demographic segmentation 4. all of the above are ways to segment the consumer market
Kotler / Armstrong 11 e, Chapter 7 Of the four main types of segmentation bases used to segment consumer markets, _____ is the most popular. 1. geographic segmentation 2. psychographic segmentation 3. demographic segmentation 4. behavioral segmentation
Kotler / Armstrong 11 e, Chapter 7 Of the four main types of segmentation bases used to segment consumer markets, _____ is the most popular. 1. geographic segmentation 2. psychographic segmentation 3. demographic segmentation 4. behavioral segmentation
Kotler / Armstrong 11 e, Chapter 7 A marketer selling different offerings in different communities would be using _____ segmentation. 1. geographic 2. psychographic 3. demographic 4. behavioral
Kotler / Armstrong 11 e, Chapter 7 A marketer selling different offerings in different communities would be using _____ segmentation. 1. geographic 2. psychographic 3. demographic 4. behavioral
Kotler / Armstrong 11 e, Chapter 7 Marketers selling luxury cars often use income as a segmenting variable. Income is one component of _____ segmentation. 1. geographic 2. psychographic 3. demographic 4. behavioral
Kotler / Armstrong 11 e, Chapter 7 Marketers selling luxury cars often use income as a segmenting variable. Income is one component of _____ segmentation. 1. geographic 2. psychographic 3. demographic 4. behavioral
Kotler / Armstrong 11 e, Chapter 7 Social class, lifestyle and personality characteristics are three components of _____ segmentation. 1. geographic 2. psychographic 3. demographic 4. behavioral
Kotler / Armstrong 11 e, Chapter 7 Social class, lifestyle and personality characteristics are three components of _____ segmentation. 1. geographic 2. psychographic 3. demographic 4. behavioral
Kotler / Armstrong 11 e, Chapter 7 Many marketers believe that _____ variables are the best starting point for building market segments. 1. geographic 2. psychographic 3. demographic 4. behavioral
Kotler / Armstrong 11 e, Chapter 7 Many marketers believe that _____ variables are the best starting point for building market segments. 1. geographic 2. psychographic 3. demographic 4. behavioral
Kotler / Armstrong 11 e, Chapter 7 Marketers usually limit their segmentation analysis to behavioral variables. 1. True 2. False
Kotler / Armstrong 11 e, Chapter 7 Marketers usually limit their segmentation analysis to behavioral variables. 1. True 2. False (Marketers will use a variety of variables to identify smaller, better-defined, target groups. )
Kotler / Armstrong 11 e, Chapter 7 Marketers believe that buying behavior and _____ provide the best basis for segmenting business markets. 1. operating characteristics 2. situational factors 3. benefits sought 4. personal characteristics
Kotler / Armstrong 11 e, Chapter 7 Marketers believe that buying behavior and _____ provide the best basis for segmenting business markets. 1. operating characteristics 2. situational factors 3. benefits sought 4. personal characteristics
Kotler / Armstrong 11 e, Chapter 7 Segmenting international markets on the basis of geographic, economic, political and cultural factors is called intermarket segmentation. 1. True 2. False
Kotler / Armstrong 11 e, Chapter 7 Segmenting international markets on the basis of geographic, economic, political and cultural factors is called intermarket segmentation. 1. True 2. False (Intermarket segmentation is forming segments of consumers in various countries who have similar needs and buying behavior. )
Kotler / Armstrong 11 e, Chapter 7 In order to be useful, market segments need to be which of the following? 1. differentiable 2. accessible 3. substantial 4. all of the above
Kotler / Armstrong 11 e, Chapter 7 In order to be useful, market segments need to be which of the following? 1. differentiable 2. accessible 3. substantial 4. all of the above
Kotler / Armstrong 11 e, Chapter 7 Which of the following structural factors is not related to a segment’s attractiveness? 1. the presence of strong competitors in the segment 2. the existence of potential substitute products 3. the lack of raw materials 4. a number of powerful suppliers
Kotler / Armstrong 11 e, Chapter 7 Which of the following structural factors is not related to a segment’s attractiveness? 1. the presence of strong competitors in the segment 2. the existence of potential substitute products 3. the lack of raw materials 4. a number of powerful suppliers
Kotler / Armstrong 11 e, Chapter 7 When using a _____ marketing strategy, a firm decides to target several segments and designs separate offers for each. 1. differentiated 2. concentrated 3. mass 4. micro
Kotler / Armstrong 11 e, Chapter 7 When using a _____ marketing strategy, a firm decides to target several segments and designs separate offers for each. 1. differentiated 2. concentrated 3. mass 4. micro
Kotler / Armstrong 11 e, Chapter 7 Micromarketing includes _____ and _____. 1. local marketing; niche marketing 2. local marketing; individual marketing 3. niche marketing; concentrated marketing 4. individual marketing; concentrated marketing
Kotler / Armstrong 11 e, Chapter 7 Micromarketing includes _____ and _____. 1. local marketing; niche marketing 2. local marketing; individual marketing 3. niche marketing; concentrated marketing 4. individual marketing; concentrated marketing
Kotler / Armstrong 11 e, Chapter 7 This type of micromarketing is also known as one-to-one marketing or mass customization. 1. local marketing 2. tailored marketing 3. niche marketing 4. individual marketing
Kotler / Armstrong 11 e, Chapter 7 This type of micromarketing is also known as one-to-one marketing or mass customization. 1. local marketing 2. tailored marketing 3. niche marketing 4. individual marketing
Kotler / Armstrong 11 e, Chapter 7 If a beer manufacturer were to place a commercial on a TV show that was predominantly viewed by children, it could be considered using _____. 1. socially irresponsible targeting 2. socially responsible targeting 3. adult targeting 4. niche targeting
Kotler / Armstrong 11 e, Chapter 7 If a beer manufacturer were to place a commercial on a TV show that was predominantly viewed by children, it could be considered using _____. 1. socially irresponsible targeting 2. socially responsible targeting 3. adult targeting 4. niche targeting
Kotler / Armstrong 11 e, Chapter 7 A product’s _____ is the way the product is defined by consumers on important attributes relative to the competition. 1. image 2. equity 3. position 4. value
Kotler / Armstrong 11 e, Chapter 7 A product’s _____ is the way the product is defined by consumers on important attributes relative to the competition. 1. image 2. equity 3. position 4. value
Kotler / Armstrong 11 e, Chapter 7 A firm that practices _____ differentiation gains competitive advantage by the way it designs its channel coverage. 1. services 2. product 3. people 4. channel
Kotler / Armstrong 11 e, Chapter 7 A firm that practices _____ differentiation gains competitive advantage by the way it designs its channel coverage. 1. services 2. product 3. people 4. channel
Kotler / Armstrong 11 e, Chapter 7 Which of the following is a powerful value proposition because it offers consumers a “good deal”? 1. more for more 2. more for the same 3. the same for less 4. less for much less
Kotler / Armstrong 11 e, Chapter 7 Which of the following is a powerful value proposition because it offers consumers a “good deal”? 1. more for more 2. more for the same 3. the same for less 4. less for much less
- Customer driven marketing strategy
- Kotler p. armstrong g. principles of marketing
- Marketing plan kotler
- Principles of marketing chapter 11
- Michael collins buzz aldrin and neil armstrong
- Does a squirrel wear a overcoat
- Character traits for neil armstrong
- Osilator lc
- Armstrong method of fm generation
- Jackie bene
- Yuri armstrong
- What is neil armstrong famous for
- Jazz prezentace
- What does william armstrong do to earn his nickname?
- Armstrong tvs 811
- Robin armstrong viner
- Alison armstrong quotes
- Summertime armstrong
- Armstrong condenspot
- Armstrong pumping trap
- Kenny g louis armstrong
- Stephen mumford
- Siklus manajemen kinerja
- Cs.armstrong.edu java
- Simile for courage
- Armstrong sayısı akış diyagramı
- David armstrong philosopher
- Armstrong steam
- Fibonacci series algorithm
- Armstrong
- Armstrong number
- Armstrong indirect with bandpass
- Cutter v powell case brief
- Jeannette armstrong poems
- Catherine armstrong loughborough
- Catherine armstrong loughborough
- Walter sinnott-armstrong it's not my fault
- Armstrong sh900
- Armstrong nursery
- J. scott armstrong
- Louis armstrong