Journalism education and social media Martin Hirst Greg

Journalism education and social media

Martin Hirst & Greg Treadwell School of Communication Studies, AUT University

Greenberg & Weber, 2008

Introduced at AUT in 1997, in response to the migration of news to the net Journalism Technology Workshop first new media course taught at a New Zealand university in 2000 became NMJ from 2000— 2008 underwent several metamorphoses as the use of the Internet by news organisations developed 40 -50 students a mix of journalism majors and those taking journalism as a minor reasonably wide gap in skill sets.

l Retains html-based web page assignment l Greater variety in news assignments, including emphasis on video l Retains theory-essay component

Certificate (L 4) 54 National Diploma (L 6) 95 Degree (L 7) 80 Graduate Diploma (L 7) 40 Post Grad Diploma (L 8 -9) 30

17 -19 20 -22 23 -26 Older than 27 Male 19. 3% 32. 3% 16. 1% Female 23% 50% 13. 5% The demographic data from 105 respondents clearly shows that the vast majority — 83. 9% of males and 86. 5% of females—are “Millennials” ©fastcompany. com

Oblinger, 2003 Millennials are "profoundly shaped by, and comfortable with, the new technologies that connect people with the world electronically. ” Greenberg & Weber 2008, Generation We, p. 24

Testing the mythology they understand “intuitively” how to tailor messages to particular audiences they value “truth and accuracy” and have the “ability to recognise both” they may nod at our wise pronouncements from the front of the lecture hall, but they will also know that our words are (for the most part) “historical artifacts of a pre-Web culture, leftovers from how things used to be” (Dianne Lynch, 2007, pp. 61 -62)

Male Female Daily Number One 22. 6% (7) 16. 2% (12) Once 12. 4% (13) Two 29% (9) 41. 9% (31) Twice 18. 1% (19) Three 6. 5% (2) 31. 1% (23) Three 37. 1% (39) Four + 12. 9% (4) 10. 8% (8) Hourly 21% (22) More 11. 4% (12) One for personal use, one for "junk" ie facebook notifications that would clog up my normal email, one for work and one for school. (Respondent 56 /M 17 -19 yo) Old hotmail hardly used but where I get businesses I sign up for to send their annoying emails, personal gmail account and school microsoft outlook account. I also treat facebook as am email account. Respondent 39 /F 27 -30 yo)

Males Females 83. 9% 98. 6% Account Males Females Flickr 6. 5% 17. 6% Bebo 25. 8% 25. 7% My. Space 19. 4% 18. 9% You. Tube 48. 4% 32. 4% Google Wave 3. 2% (1) 6. 8% (5) Bookmarking 19. 4% 16. 2% Other 4. 1% 9. 7% Clearly, Facebook is the dominant social media application. You. Tube is a distant second Most uploading is to social network sites

Activity Male Friends Female Daily Male 38. 3% (23) 35. 6% (69) <1 hour 46. 2% (12) 31. 5% (23) Social activity 28. 3% (17) 26. 8% (52) 1— 2 hours 46. 2% (12) 47. 9% (35) Story contacts 20% (12) Meeting randoms 1. 7% (1) 3. 6% (7) News 11. 7% (7) 14. 9 (29) 19. 1% (37) Female 2— 4 hours 7. 7% (2) 11% (8) 4— 6 hours 0 6. 8% (5) > 6 hours 2. 7% (2) 0 I generally just stalk my facebook friends and see what they've been up to rather than contacting them. I also use it to try and contact sources if I am having trouble via phone or email. (Respondent 74: M/31 -35)

Activity Males Females Males Friends 0 14. 3% (4) < 1 hour Meeting randoms 0 14. 3% (4) 1— 2 hours 23. 1% (3) Contacts 0 10. 7% (3) News 100% (3) 60. 7% (17) Females 76. 9% (10) 69. 2% (18) 23. 1% (6) Facebook and Youtube are the only ones that I frequent daily. (Respondent 19: M/23 -26 yo) Maybe one to two hours but not at the same time, I'll flick on several times a day for a couple of minutes. (Respondent 75: F/20 -22 yo)

…signed up to Twitter because I thought I should be up to date…but have only used it once in six months How long Males Females Less than 1 year 72. 8% 67. 8% More than 18. 2% (2) 1 year 22. 6% (7) More than 9. 1% (1) 2 years 9. 7% (3) More than 0 3 years 0 I primarily use Twitter as a news source…but I don’t do tweets myself Simply to follow others, I don’t update my account I have del. icio. us, Twitter and Flickr accounts because they were course requirements

“Blogs bother me. I read online newspaper columns, but not blogs. ” (Respondent 19: M/23 -26) Male Female 13. 3% (8) YES 48. 3% (14) 40. 3 (25) YES 10. 7% (3) NO 51. 7% (15) NO 89. 3% (25) 86. 7% (52) 59. 7% (37)

YES Multiple identities ✔ Tailoring messages ✔ Information junkies ✔ Multi-taskers ✔ Learning new apps ✔ Produsers NO ✔ ✔ ✔

http: //autuni. values-exchange. co. nz/