Intershop Jump Start ECommerce Platforms Stephan Leschke Intershop

Intershop @ Jump Start E-Commerce Platforms Stephan Leschke - Intershop March 10 th 2010

Agenda Company Introduction E-Commerce Market The New Shop Manager E-Commerce Trends & Visions 2

Intershop – The E-Commerce Company Corporate Data: § § § Software- and Solution Vendor for E-Commerce Founded 1992 in Jena Headquarter in Germany; Offices in Australia, USA, Bulgaria • • • 3 Over 300 international Customers Ca. 100 Partner Ca. 300 Employees worldwide

Intershop – Development Dot Com 2008 Visibility IPO € Founding Intershop 4 Today (Sweet Spot) Rock bottom 1990 2005 2010 2015 Technology Trigger Peak of Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity

Intershop – Positive and Stable after Turnaround Net Revenue EBITDA 5

Agenda Company Introduction E-Commerce Market The New Shop Manager E-Commerce Trends & Visions 6

E-Commerce Market – Development in Europe 800 600 Commerce Sales in € bn 1000 R: CAG 13% 400 200 Germany 2006 0 Spain 7 2007 Italy 2008 2009 France 2010 e Source: TNS Infratest, Bundesministerium für Wirtschaft und Technologie UK Germay

E-Commerce Market – Booming and Changing 35 29, 4 Mrd. € 30 34, 2 Mrd. € 21, 2 Mrd. € 25 20 15 10 5 Online Handel E-Commerce 0 Versandhandel Mail Order Catalog selling Kataloghandel 2000 2010 2020 8 Quelle: bvh, Werte 2009 Quelle: http: //www. excitingcommerce. de/

E-Commerce Landscape Credit Control PIM / PDM Finance CRM Logistic Rich Media POS Payment Service Marketplaces Hosting EMarekting 9 Statistics

Agenda Company Introduction E-Commerce Market The New Shop Manager E-Commerce Trends & Visions 10

Changing Markets – New Job Description E-commerce is management

Changing E-Commerce Challenges The new Shop Manager drives e-commerce initiatives 12

Product mix Collections # Products Licensing Product groups Pricing Returns Return reasons Strategy Corporate Identity Marketing budget Revenue Market segments Brand value Cognition Target group stics ortm ent Cust ome r Serv ice Logi ch tion ova Recommendations Virtual fitting room Mobile Personalization Ass Strategic Key Factors for Success in E-Commerce Inn 360° views Catwalk videos Web 2. 0 e. Payment nd Bra Rea Process flexibility Capacity Lead time Countries Payments Service quality Debt collection Carriers Basic / trend products Tec hno logy ty U ili b a s Channels Newsletter Loyalty Program TV Affiliate program Print Sponsoring Subsidiaries Call Center Languages Pick & ship lead time Delivery times Payment Refunds Return time Self-services Maintenance Stability Usability tests Navigation Business Plan Abandoned baskets Interfaces Features Scalability Customer retention 13 Performance Call Center complaints Conversion rate Publishing lead time

Optimal Shop Manager Support E-Commerce Solutions enable the Shop Manager to optimise the E-Commerce processes in all stages of the E-Business life cycle. 14

Agenda Company Introduction E-Commere Market The New Shop Manager E-Commerce Trends & Visions 16

Trend – Cloud Computing Feed Engine E-Commerce Search SEO/SEM e. Mail-Marketing Order Management Couponing Merchandizing Enfinity Suite Full Service Enfinity Suite Managed Service Enfinity Suite on-premise

Trend – Mobile Commerce Omnipresent Mass Media Identified Personalised Realtime Interactive Localised Multifuctional

Trend – Mobile Commerce European mobile Internet users (millions) August 2009 “Western European Mobile Forecast, 2009 To 2014” Forecast: Western European Mobile Internet Penetration, 2009 To 2014

Trend – Mobile Commerce 20

Trend – Social Commerce Community Recommendation Blog Twitter Comparisons Facebook Reviews Tell a friend

Trend – Social Commerce Community Recommendation Blog Twitter Comparisons Facebook Reviews Tell a friend

Emotional Shopping

Thank you 24

Corporate Headquarters Intershop Communications AG Intershop Tower D - 07740 Jena Germany Telefon +49 -3641 -50 -0 Fax +49 -3641 -50 -1111 info@intershop. de www. intershop. de Americas Headquarters Intershop Communications, Inc. 282 2 nd Street, 2 nd Floor San Francisco, CA 94105 USA Phone +1 -415 -844 -1500 Fax +1 -415 -844 -3800 info@intershop. com www. intershop. com So. Quero Gmb. H - Online Marketing Ludwigstraße 31 D-60327 Franfurt am Main Germany Telefon +49 -69 -2549 -490 Fax +49 -69 -2549 -4949 info@soquero. de www. soquero. de © 2009 Intershop Communications AG. Alle Rechte vorbehalten. Alle Warenzeichen sind Eigentum ihrer jeweiligen Inhaber. Angaben in diesem Dokument dienen nur der Produktbeschreibung und stellen keine zugesicherten Eigenschaften im Rechtssinn oder Garantien dar. Garantien bedürfen einer ausdrücklichen und schriftlichen Bestätigung von Intershop behält sich Änderungen und Anpassungen vor.