Give the customer what they want is another

• “Give the customer what they want” is another way of stating the – Marketing Mix – Marketing Research – Marketing Information – Marketing Concept

• • A combination of four basic marketing strategies is also known as – the four P’s. – marketing mix – market strategies – all of the above

• It is sports enthusiasts who keep up the circulation of publications like Golf Digest, Tennis, Ski, and Sports Illustrated. This is an example of ________ segmentation. – Psychographics – Geographics – Product Benefits – Demographics

• The difference between the industrial market and the consumer market is – Industrial is business to business – Consumer is the person using the product – Both a and b – Neither a or b •

• The first face-to-face meeting with the potential customer. – Personal Selling – Preapproach – Determine Needs – Approach

• Direct communication by a salesperson to potential customers either in person or by telephone. – Personal Selling – Feature – Benefit – Determine Needs

• It is entertainment enthusiasts who keep up the popularity of Entertainment Weekly and Entertainment Tonight. . – Demographics – Geographics – Psychographics – Product Benefits

• All of the following are parts of a print ad except – Illustration – Signature – Copy – Suggestion

• Jeep/Eagle introduces a new product on television during the NFL Super Bowl is an example of – Public relations – Advertising – Sales Promotion – Personal Selling

• Coal transported from a mine in Pennsylvania to a power plant in Detroit, Michigan is best distributed by – Air Carrier – Motor Carrier – Railroad – Waterway •

• The prices a business charges its customers for its products are important because they establish and maintain a firm’s – Image, competitive edge, and profits – Ability to control competition – Costs and expenses – Ability to manipulate elastic and inelastic consumer demand •

• Marketing is – the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants. – all the marketing activities designed to satisfy the needs and wants of sports consumers. – the process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants through entertainment, or any diversion, amusement, or method of occupying time. – Marketing through sports and entertainment.

• Financing is • – The process of establishing and communicating the value of cost of goods and services to customers. – Using advertising and other forms of communication to inform customers about a product. – Requires a company not only to budget for its own marketing activities, but also to provide customers with assistance in paying for the company’s products or services. – The marketing mix.

• Even the soda manufacturing industry, who uses mass marketing, offers non-cola, diet, caffeine-free drinks. This is an example of _________ segmentation. – Psychographics – Geographics – Product Benefits – Demographics

• Cap’n Crunch cereal is targeted to children, while All-Bran is marketed to adults. This is an example of ________ segmentation. – Psychographics – Geographics – Product Benefits – Demographics •

• Presenting ideas for additional merchandise. – Personal Selling – Feature/Benefit Selling – Suggestion Selling – Follow Up

• Marketing Information Management is – Not necessary for any business. – Gathering and using information about customers to improve business decision making. – The process of establishing and communicating the value or cost of goods and services to customers. – Determining the best way to get a company’s products or services to the customers. •

• Pricing is – The process of establishing and communicating the value or cost of goods and services to customers. – Using advertising and other forms of communication. – Locating the business – Putting a sticker on the product. •

• Publicity includes – Includes any activity to create a favorable image toward a business, its product, or its policies. – Purchasing an ad in a local newspaper – Placing a billboard in a major highway – Getting a loan from a bank for the business.

• A statement of approval of a product, service, or idea made by an individual or organization speaking on behalf of the advertiser. – License – Endorsement – Contract – Copyright

• • • • • 1. d 2. a 3. a 4. c 5. d 6. a 7. c 8. d 9. b 10. c 11. a 12. a 13. c 14. c 15. d 16. c 17. b 18. a 19. a 20. b Answers