Entrepreneurs in Music Inventing the Future Dr Michael

Entrepreneurs in Music: Inventing the Future Dr. Michael W. Millar California State Polytechnic University, Pomona & the Santa Clarita Symphony NETMCDO 2007

“The best way to predict the future is to create it. ” Peter F. Drucker

“Entrepreneurs will have to practice systematic innovation. ” Peter F. Drucker

“Innovation is change that creates a new dimension of performance. ” Peter F. Drucker

One: Know your strengths. Find your uniqueness

Two: Look for opportunity. Observe Listen Learn

Three: Tell your story.

George Roberts

George Roberts: Avoided the heart of competition. Found his style. Told his story.

Bob Mc. Chesney

Bob Mc. Chesney: Became “Wrote an expert. the book. ”

Kim Hulbert

Kim Hulbert: Saw opportunity that matched her strengths. Acted upon it.

Jan Karlin & Jeff von der Schmidt Southwest Chamber Music

Karlin & von der Schmidt: Defined their vision. Acquired the skills to make it happen. Networked creatively. Were relentless - are relentless.

Quincy Jones

Quincy Jones: Knows his values. Knows himself.

Putting it all together……

Zoro

Zoro: Has built his own brand. Uses everything he has.

Group Exercise Name & discuss a music entrepreneur who is inventing the future (someone you know and/or someone you admire). How has he/she found their uniqueness and their opportunities? What are the lessons learned from their experience? Pick examples to discuss with the larger group.

Do: Look for entrepreneurship wherever and whenever it occurs. Learn from it!

Remember: Know your strengths. Look for opportunity. Tell YOUR story.

Dr. Michael W. Millar millar@music. org