2013 Year Analysis OTCPINK MACE 982021 Mace Means

2013 Year Analysis OTCPINK: MACE 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 1

Certain statements and information included in this letter constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. When used in this letter, the words or phrases “will likely result, ” “are expected to, ” “will continue, ” “is anticipated, ” “estimate, ” “projected, ” “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, our ability to compete with competitors, dilution to shareholders, and limited capital resources. 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 2

Mace Means Security Mace Security International Mace Tactical Division 9/8/2021 Mace Consumer Division Mace Means Security. . . Personal. Home. Schools. Business 3

2013 Achievements to date: • Eliminated Suspension & Debarment • Sold last remaining Car Washes • Reduced staff & overhead • Moved manufacturing & combined with HQ • Reduced locations (8)– 1 main operation & (2 sales offices) • Created several new website, packaging & consumer positioning • Gained Exclusives in various channels • Launched Tactical Division • Re-launched Take Down product line – by Mace® Brand • Created platform to launch several new products in 2014 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 4

2013 Achievements to date: • Sold Central Station to Security Partners • Created access to the following • 3 Strategic Central Stations • 1, 700 dealers across the country • Dealers have opportunity to buy Mace products on exclusive basis • Security Partners & Mace will cross promote each company’s products and services 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 5

Fiscal Results Year 2013 2012 Variance Revenues $ 8, 018 M $ 8, 690 M - 7. 7% Gross Profit $ 3, 087 M $ 3, 482 M - 11. 3% GP % 38. 5 % 40. 1% - 1. 6% Operating Expenses Oper Exp % $ 6, 336 M 79% $ 6, 127 M Net Loss $ (2, 021) M $ (4, 023) M - 49. 8% $ (1, 892) M $ (2, 066) M - 8. 41 % + 3. 4% 70% EBITDA Less notable expenses 6

Revenue Comparison Full Year Net Sales 2013 8 018 2012 Delta 8 690 SALES -672 7

Revenue Comparison CONSUMER PRODUCT SALES RESULTS 2013 6 809 2012 Delta 6 658 151 Personal Defense Products 8

Revenue Comparison TRADITIONAL PEPPER SPRAY SALES BY SIGNIFICANT CHANNEL 2013 2 953 2 866 2012 Delta 2 556 2 439 117 87 Sporting Goods Consumer 9

Revenue Comparison TRADITIONAL PEPPER SPRAY SALES BY SIGNIFICANT CHANNEL 2013 2012 Delta 537 348 247 189 157 90 Direct to Consumer Tactical 10

Revenue Comparison TRADITIONAL SURVEILLANCE CHANNEL 2013 2012 Delta 2 198 1 475 Surveillance Products -723 11

2013 Financial Performance Notable one time expenses - comparison 2013 2012 Delta 1 365 597 One time Expenses 9/8/2021 2012 ONE TIME EXPENSES INCLUDES $300 K IN CREDITS 129% 12

2013 Financial Performance Gross Margin Comparison 2013 3 087 2012 3 482 Gross Margin 9/8/2021 Delta -11% 13

2013 Financial Performance 2013 6 336 2012 Delta 6 127 1 893 3% SG&A Expenses 9/8/2021 2 067 -8% EBITDA less notable exp. 14

2013 Financial Performance Revenue Per Employee Comparison 2013 2012 Delta $ 162 $ 50 $0 Employee Count 0% 9/8/2021 $0 0% Revenue Per Employee 15

2013 Notable Events Year Highlights Direct to Consumer Sales from www. mace. com increased 57% year to year 9/8/2021 Consumer and Sporting Goods sales increased 3. 8% year to year Mace Means Security. . . Personal. Home. Schools. Business 16

2013 Notable Events Year Highlights Tactical sales increased 54% for the year • Sept was the largest month for law enforcement (+561%) • Open 20 new accounts during the year 9/8/2021 Direct to Consumer sales increased 57% for the year New web site Increased brand positioning Improved SEO promotions Mace Means Security. . . Personal. Home. Schools. Business 17

2013 Notable Events Year Highlights TG guard sales increased 31% Defense Sprays sales increased by 3. 5% • Realigned partnership with strategic partners • Expanded our reach in the market • Top 10 accounts were up 10. 7% • Top 20 accounts were up 14. 9% 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 18

MANATEE CO Sheriff’s Office WEST SACRAMENTO POLICE DEPT. NEVADA DEPT. OF CORRECTIONS LINN COUNTY SHERIFFS OFFICE FORT CARSON MILITARY POLICE SANDY CITY POLICE DEPT. CONNECTICUT POLICE SUPPLY UMASS POLICE DEPARTMENT BEL AIR POLICE DEPARTMENT SOUTH HAMPTON POLICE DEPT. NEW YORK CITY POLICE DEPT. NEW YORK DIVISION OF PAROLE NEW YORK STATE PAROLE TOWN OF KENT POLICE DEPT. BENNINGTON COUNTY SHERIFF'S DE RUTLAND POLICE DEPARTMENT SOUTH WESTERN VERMONT MEDICAL HENDRY COUNTY SHERIFF'S OFFICE HOLMES BEACH POLICE DEPT WARE COUNTY SHERRIF'S OFFICE TAYLORTOWN POLICE DEPARTMENT ODESSA POLICE DEPARTMENT WICHITA COUNTY SHERRIF DEPT HENRICO SHERIFF'S OFFICE COOK COUNTY SHERRIFF OF CORR. VINCENNES UNIVERSITY POLICE DE BREEZY POINT POLICE DEPT AMHERST POLICE DEPT EVENDALE POLICE DEPARTMENT FOREST PARK POLICE DEPARTMENT MEDINA COUNTY SHERIFF DEWEY COUNTY SHERIFF'S DEPT IOWA DEPT. OF CORRECTIONS 9/8/2021 FL NV CA OR CO UT CT MA MD NH NY NY VT VT VT FL FL GA NC TX TX VA IL IN MN OH OH SD IA Mace Means Security. . . Personal. Home. Schools. Business List of Tactical Customers for 2013 19

2013 Notable Events Year end Highlights Operations Update • Manufacturing & production is fully up and running in Cleveland location • Management expects to create more efficiencies in 2014 9/8/2021 Sales Update We increased retail placement with our biggest accounts Several retailers have placed our products in dual locations in the stores Mace Means Security. . . Personal. Home. Schools. Business Sales Update We increased our retail distribution Ace Bi- Mart Office Max/ Office Depot Several regional accounts 20

2013 Notable Events Year End Highlights Expenses in the year included – one- time events: Severance Duplication Moving Expenses 9/8/2021 Other one- time expenses include: Product Research & Development Consulting Lobbying Mace Means Security. . . Personal. Home. Schools. Business 21

Mace Consumer Products Mace directly markets, distributes, and supports its branded products and services through strategically targeted customer channels. Personal Defense Products: Pepper spray products for self-defense against attacks by people and animals. Mace has over 40 years experience developing aerosol spray dispensing technologies for both consumer, tactical & law enforcement markets around the world Security & Surveillance Products Security cameras, digital video recorders, observation monitors and installation accessories for CCTV and IP network-based video surveillance. Wireless alarm security systems for local and remote monitoring. 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 22

Growing Market for Security Products Mace has the largest share of Market (51%) Superior & Growing Product Portfolio Strength in Defense Sprays & opportunities in surveillance Streamlined Operations 1 main operating facility 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 23

Sales Group is positioned to grow our distribution & sales Reps Bill Treacy DR- Consumer Distributors Tele-Marketing VP of Sales Eric Crawford Web Luis Tapia DR- Direct Dealer Network Sporting Goods Reps Doug Melzig DR- Tactical International Distributors Sales force is focused on Growth Law Enforcement Reps/Distributors 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 24

2013 Sales Channels –Consumer • Tactical Distributors • Safety products • Auto Parts Stores • Automotive Aisle • Stationary Aisle Products would be channel specific • • 9/8/2021 Auto/Office Stores Distributors/ Web Consumer Other • Grocery • Drug • On- line retailers Big Box Specialty retailers Home Stores Hardware Stores Mace Means Security. . . Personal. Home. Schools. Business 25

2013 Sales Channels –Gun/Sport/LAW • All Hunting & Fishing outlets • Sporting Goods • Running /Shoe Stores We are bidding on all LE offers via online & reps/Distributors • NLT Partnership • Local Distributors • Mace Tactical Web site Sporting Goods Distributors/ Web Law Enforcement International • Suppliers to LE/ Gov’t 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business • IWA show in Germany • Distributor or partner in • Europe • Middle East 26

Mace Tactical Division • Law Enforcement 2013 YTD: 50% Growth over 2012 • Strong % Growth forecasted for spray business in 2014 for LE business • Strong % Growth forecasted for International business in 2014 • • Take Down Re-Launch New Product Take Down Omni Macetactical. com Train the trainer program

2014 Sales Channels –Direct • Consumers – education and purchase Focused on end user and specific Products • Store – Mace Security Solutions 9/8/2021 • Law Enforcement • Distributors Mace. com Mace Tactical Amazon Mace Camera Mace Means Security. . . Personal. Home. Schools. Business • Small Business Security • Home Security 28

Web Site & Landing Page www. macecamera. com Create easy to use landing page for users to purchase products. This specific landing page will offer consumers the choice of picking a specific DIY Mace security surveillance package. The site will have a “POP AD/Alert Badge” on the landing page with specials and promotions to motivate buyers to purchase a specific camera package. This will allow a prospect to either enter information for a security consultant to contact them via: 1. Phone: Immediate Contact for quoting & purchasing 2. Email: Quoting and communication 3. Direct Mail: Future correspondence & promotions

Mace Tactical Division New web site and portal Web Site & Landing Page www. macetactical. com 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 30

New revised Web with specials to encourage purchase 9/8/2021 New revised Web page for education and usage tips Mace Means Security. . . Personal. Home. Schools. Business 31

New revised Web with specials to encourage purchase 9/8/2021 New revised Web page for education and usage tips Mace Means Security. . . Personal. Home. Schools. Business 32

Secure My Campus web site and portal for services dedicated to schools 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 33

Sold Central Station to Security Partners Sold off all non- core assets including buildings & businesses 2014 2013 2012 Re-organize Reduce Overhead Sell off non-core 9/8/2021 Restructure Reorganize Align Core Business with Potential Mace Means Security. . . Personal. Home. Schools. Business Grow. Brand Distribution Sales Partnerships Opportunities 34

Where is the Mace ® Brand going: The company has begun expanding its consumer message beyond personal defense to being a part of everyday life during these uncertain times. Just like locking the front door. The brand is focused on moving beyond a lifestyle accessory that responds to fearbased concerns to becoming a lifestyle necessity that's simply the prudent course of action. This broadens the potential market among direct buyers as well as the stores that will carry the brand because it moves past being a specialty item. This push is designed to shape public opinion while also proactively growing markets in the areas of international security and school campus security. The brand is the prudent solution that provides peace of mind during uncertain times. 9/8/2021 Mace Means Security. . . Personal. Home. Schools. Business 35

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