Whose voice guides your choice ClipartMicrosoft Office XP

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Whose voice guides your choice? Clipart-Microsoft Office XP 2002 Propaganda techniques in the media

Whose voice guides your choice? Clipart-Microsoft Office XP 2002 Propaganda techniques in the media

How do you decide who is the best candidate… Clipart-Microsoft Office XP 2002

How do you decide who is the best candidate… Clipart-Microsoft Office XP 2002

or which is the best toothpaste ? Clipart-Microsoft Office XP 2002

or which is the best toothpaste ? Clipart-Microsoft Office XP 2002

Looking for facts to back up your choice is an excellent idea, but find

Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts. Clipart-Microsoft Office XP 2002

Are they facts at all, or is the advertiser using propaganda techniques to persuade

Are they facts at all, or is the advertiser using propaganda techniques to persuade you? Clipart-Microsoft Office XP 2002

What are Propaganda techniques? • Propaganda is designed to persuade. • Its purpose is

What are Propaganda techniques? • Propaganda is designed to persuade. • Its purpose is to influence your opinions, emotions, attitudes, or behavior. • It seeks to “guide your choice. ”

Who uses Propaganda? • Military • Media • Advertisers • Politicians • You and

Who uses Propaganda? • Military • Media • Advertisers • Politicians • You and I

What are some of the techniques used to persuade us? • Bandwagon • Name-calling

What are some of the techniques used to persuade us? • Bandwagon • Name-calling • Testimonial • Glittering Generality • Plain-folks appeal • Transfer • Emotional words • Faulty Reasoning • Fear

Bandwagon • Everybody is doing this. • If you want to fit in, you

Bandwagon • Everybody is doing this. • If you want to fit in, you need to “jump on the bandwagon” and do it too. • The implication is that you must JOIN in to FIT in. Clipart-Microsoft Office XP 2002

For example: If the whole world uses this VISA card, you must need one

For example: If the whole world uses this VISA card, you must need one too. Bank of the World Visa Card. You can use it from Tennessee to Timbuktuanywhere you travel in whole wide world !! Sign up today at www. bowvisa. com Clipart-Microsoft Office XP 2002

Name-calling • A negative word or feeling is attached to an idea, product, or

Name-calling • A negative word or feeling is attached to an idea, product, or person. • If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it.

For example: Do we want a mayor who will leave us in debt? Clipart-Microsoft

For example: Do we want a mayor who will leave us in debt? Clipart-Microsoft Office XP 2002 Spending grew 100% under Mayor Moneybags!

Testimonial • A famous person endorses an idea, a product, a candidate. • If

Testimonial • A famous person endorses an idea, a product, a candidate. • If someone famous uses this product, believes this idea, or supports this candidate, so should we.

For example: If we drink milk we will all be as famous as Milly

For example: If we drink milk we will all be as famous as Milly the model. Clipart-Microsoft Office XP 2002 Milly the Model asks, “Got Milk? ”

Glittering Generality • A commonly admired virtue is used to inspire positive feelings for

Glittering Generality • A commonly admired virtue is used to inspire positive feelings for a person, idea, or product. • Words like truth, democracy, beauty, timeless are examples of those general terms.

For example: If you want to be brighter, you’ll support Bill Brite. Clipart-Microsoft Office

For example: If you want to be brighter, you’ll support Bill Brite. Clipart-Microsoft Office XP 2002 Look on the bright side! Vote for Bill Brite !

Plain-folks appeal This idea, product, or person is associated with normal, everyday people and

Plain-folks appeal This idea, product, or person is associated with normal, everyday people and activities.

For Example: We want a Jim Smith, a mayor who supports the regular American

For Example: We want a Jim Smith, a mayor who supports the regular American worker. Clipart-Microsoft Office XP 2002 Vote for Smith

Transfer • Symbols, quotes, or images of famous people are used to convey a

Transfer • Symbols, quotes, or images of famous people are used to convey a message. • The message may not necessarily be associated with them.

For example: Joe uses symbols of America to tie his restaurant to American values

For example: Joe uses symbols of America to tie his restaurant to American values for Independence Day. Celebrate the American Way this 4 th of July. Eat at Joe’s Barbeque Clipart-Microsoft Office XP 2002

Emotional words • Words that leave us with positive feelings are used to describe

Emotional words • Words that leave us with positive feelings are used to describe a product, person, or idea. • We associate those words and, therefore, those positive feelings with the product.

For example: What feelings are inspired by the words “true love”? If you wear

For example: What feelings are inspired by the words “true love”? If you wear this cologne will someone fall in love with you? True Love Clipart-Microsoft Office XP 2002

Faulty Reasoning • Factual supporting details are used though they do not support the

Faulty Reasoning • Factual supporting details are used though they do not support the conclusion. It works like this: • Christians believe in God. • Muslims believe in God. • Christians are Muslims.

For example: Does this mean that teachers need medication to keep their cool during

For example: Does this mean that teachers need medication to keep their cool during the school day ? More teachers recommend Calmme to help them make it through the day Clipart-Microsoft Office XP 2002

Fear • Our fears are displayed. • Ideas, candidates, or products are shown to

Fear • Our fears are displayed. • Ideas, candidates, or products are shown to put our fears to rest.

For example: If you use Safety Ware it will people from stealing your identity-or

For example: If you use Safety Ware it will people from stealing your identity-or will it? Clipart-Microsoft Office XP 2002 Guard against Identity theft Use Safety Ware www. safetyware. com

How do we make sure that we are making informed choices, Clipart-Microsoft Office XP

How do we make sure that we are making informed choices, Clipart-Microsoft Office XP 2002 instead of allowing others to sway us in our decision-making?

We make our own choices when … • we read and listen to reliable

We make our own choices when … • we read and listen to reliable sources, • we watch for combinations of truths and lies, • we check for hidden messages, • we watch for use of propaganda techniques,

and, most importantly, www. scottish. parliament. uk/ educationservice WHEN WE LISTEN TO OUR OWN

and, most importantly, www. scottish. parliament. uk/ educationservice WHEN WE LISTEN TO OUR OWN VOICES !

SUMMARY Everybody is doing this • Bandwagon • Name-calling A negative word or feeling

SUMMARY Everybody is doing this • Bandwagon • Name-calling A negative word or feeling A famous person endorses • Testimonial A commonly admired virtue • Glittering Generality • Plain-folks appeal • Transfer Symbols, quotes, or is used to inspire positive feelings Associated with normal people images of famous people are used to convey a message Words that leave us w/positive feelings • Emotional words Factual supporting details • Faulty Reasoning • Fear Products are shown to put our fears to rest