WF SEM I 1 01 Acquire information about
WF SEM I 1. 01 Acquire information about the sport/event industry
TERMS TO KNOW • SPORT MEDIA: Any sporting event or sports news broadcast through a media outlet – • SPORTING GOODS: Equipment and Apparel essential to the sport event itself – – • Baseball game broadcast on the radio Football Baseballs NON-SPORT EVENT: Any event that does not incorporate sports – Plays, concerts, festivals
Sport Industry Attracts what TYPE OF MARKETS UNIQUE Market because: INCLUDES BOTH SPECTATORS AND PARTICIPANTS Consumers of sports products can participate in AND view a wide range of sports Example: Football FANTASY Attend a Pro Game Flag Football
Major Characteristics of SEM Provides PRODUCTS THAT ARE DIFFERENT FOR EACH CONSUMER Industry is UNIQUE because of the type of products it produces In most cases, the PRODUCTS ARE PRODUCED AND CONSUMED AT THE SAME TIME because they are activities or games Example: Baseball game (losing team fans vs. winning team fans)
CORE BENEFITS to Customers who Purchase Sports Products • • • ENTERTAINMENT HEALTH ACHIEVEMENT – Industry is UNIQUE: • – Appeals to variety of people for many different reasons Example: Playing Sports • • • Entertaining for what type of customer? Healthy for what type of customer? Provides achievement to what type of customer?
Variety of Sports Segments Available • Professional Teams • Professional Individual Sports • Collegiate/Scholastic Teams • Sports Venues • Health Clubs • Recreation • Camps • Amateur Sports • Sporting Goods • Media
Professional Teams • Basketball: Charlotte Hornets • Football: Carolina Panthers • Hockey: Carolina Hurricanes • Baseball: Atlanta Braves
Professional Individual Sports • • • Running Swimming Golf (PGA, LPGA) Bowling (PBA) Tennis (WTA)
Collegiate and Scholastic Teams *Virginia Tech *Appalachian State *NC State Venues: *Arenas *Stadiums *Coliseums *Speedways
Health Clubs • Gold’s Gym • YMCA • Triangle Sports. Plex • Ladies Fitness and Wellness • The Rush Fitness Complex
Recreation • Aerobics • Soccer • Basketball • Swimming • Area parks
Camps • Tennis Camp • Basketball Camp • Soccer Camp • Raven Knob Amateur Sports AAU-Amateur Athletic Union WKA- World Karting Association
Sporting Goods • Dicks Sporting Goods • Sports Authority • Champs Sports • Foot Locker Media ESPN- Sportscenter, MNF NBC- Sunday Night Football TBS/TNT-NBA
Variety of Entertainment/Events Available • Music • Movies • Theme Parks • Radio • Film • Television • Dramatic Arts • Video Games • Fine Arts and Science • Literacy • Casinos
Music Industry • • Maverick Records PSE Records JMG Records Quincy Jones Movie Industry • • • Warner Brothers Disney MGM (Metro Goldwyn Mayer) • Actors
Theme/Amusement Parks • Six Flags • Disney Parks • Carowinds
Radio Industry • FM • AM • Country • Rap • Hip-hop • Jazz • Sirius/XM satellite radio
Film Industry • Sundance Film Festival • River. Run Film Festival
Television Industry • Scripted shows • Reality shows • News • Sports
Dramatic Arts Industry • The Little Theatre • National Black Theater Festival • Belk Theatre
Video Game Industry • X-Box • Wii • Play. Station 3
Fine Arts and Science Industry • Smithsonian Museum • Sci Works
Literacy Industry • Library • Internet • Books
Casinos Industry • Las Vegas • Atlantic City • Harrah’s
Factors Contributing to the Growth of SEM • Increase of participants in sports/entertainment • Increase of followers of sports/entertainment • Increase in attendance in sports/entertainment • Increase of media coverage • Internationalization
Trends in Sports & Entertainment • Sports: • Entertainment o. Naming Rights o. X-Games o. Sport Specific Channels o Internet Web Casts o Event marketing o Specific Channels
Trends (CONT) • Organizational Control of Athletes • Internationalization • Branding • Brand Extensions • New Media • Better Research • Nostalgia • a wistful desire to return in thought or in fact to a former time in one's life, to one's home or homeland, or to one's family and friends; a sentimental yearning for the happiness of a former place or time.
FINANCIAL/ECONOMIC IMPACT of SEM on Community FISCAL IMPACT: Government Revenue generated from hosting an event Sales Tax, Food-Service Tax, Parking Fees DIRECT IMPACT: Expenditure INDIRECT Direct Total * Number of visitors * Nights of event IMPACT: Expenditures PER INDUSTRY (Food, etc. ) Impact: Direct + Indirect
SEM Contributes to Economic Well-Being of Communities • Increase in local business • Contribute to tax base • Bring business to abandoned areas • More job creation • More tourism • More consumer spending • More money for local businesses • Teams draw huge crowds of fans Many come from out of town Stay in hotels Eat at local restaurants
Factors Contributing to the GROWTH of SEM • Increase of participants in the SEM industries • Increase of followers/spectators/attendance • Increase of media coverage • Internationalization/ Globalization
Negative Impacts of SEM on Community • Questionable impact on tax revenue • Divert resources from other priorities (education, roads, public safety) • Community can be "held hostage" by a team
How Communities Can Minimize Negative Impact of Hosting an Event • Sign teams to long-term stadium leases • Diversify-host more than one sport • Host multiple events in stadium/arena • Notify the community in advance • Provide necessary security/traffic resources
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