Transitioning AAPS Sections and Focus Groups To AAPS

Transitioning AAPS Sections and Focus Groups To AAPS Communities Slide 1 www. aaps. org

Reframing How AAPS Thinks About Membership Slide 2 www. aaps. org

AAPS’ Membership Challenge Top 3 Reasons Members Join & Stay In AAPS 1. 64% -- Keep current on industry information & trends 2. 60% -- Build a professional network 3. 48% -- Share knowledge and best practices Slide 3 www. aaps. org

Why Community Is A Priority Knowledge organizations acknowledge that they facilitate the development of knowledge; they cannot own it. Slide 4 www. aaps. org

Tribes “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. ” -- Seth Godin Slide 5 www. aaps. org

Members Looking for a Home “Cultivate AAPS ‘champions’ to conduct peer-to-peer outreach … in addition to leveraging peer-to-peer outreach in membership recruitment campaigns and referral efforts. ” "Intentionally designing your meeting to accelerate these connections and help your first-timers and solo attendees feel welcomed into your tribe is critical for continued success. Adopt the mindset of Radical Hospitality. " Slide 6 www. aaps. org

60% of Prospects Don’t Know Us 37% of prospects said they have heard of AAPS, but are not familiar with our benefits & services. 23% did not know about AAPS at all. This means 60% were unfamiliar, which is high. Slide 7 www. aaps. org

42% of Prospects Aren’t Sure How to Use Us 42% of prospective members indicate they have not joined AAPS because they are not sure how membership can benefit them. Slide 8 www. aaps. org

From Focus Groups & Sections to Member Engaged Communities Less focus on monthly meetings with a few leaders More focus on engaging an entire group of members 9

Can a Section or Focus Group Become a Community? Slide 10 www. aaps. org

What’s In This for Me? New Format Emphasizes: - Building your network - Sharing knowledge & best practices - Volunteering on your schedule Slide 11 www. aaps. org

Overview of Plan Before After Focus: Creating AM Content - Science-based groups only - Managed by labor-intense observation - Complex process for founding & sunsetting Focus: Needs of scientists for networking, mentoring, & other community-based services • 4 types of groups: – – • • • Science Advocacy Career Advancement Pharmaceutical Innovation and Management Managed by dashboard Easier, more responsive process for founding & sunsetting Member-led Slide 12 www. aaps. org

4 Types of Communities Your Focus Group/Section Becomes One of These Science Ex) Most Existing Focus Groups & Sections Career Development Ex) Students; Consultants Advocacy Ex) Global Health Pharmaceutical Innovation & Management Ex) CRO; Intellectual Property Members Join As Many As They Want! Slide 13 www. aaps. org

5 Community Roles Community Leader Community Facilitator Coordinator and POC Minimum: 1 Leads online discussions Minimum: 1 Community Content Administrator Develop learning opportunities Minimum: 1 Community Administrator Edit calendar, manage libraries Minimum 1 Community Members Anyone who joins your community! Slide 14 www. aaps. org

Dashboard Management AAPS will track factors that help it determine which communities need additional support. Slide 15 www. aaps. org

A Rolling 12 -Month Dashboard • • Annual community membership growth: 3% Discussions: 7 -10 poster/month, per 500 members Open rates on community emails: 17% Quarterly education for community members 1 volunteer in each community role Hold a social at Pharm. Sci 360 Return signed operating conditions You’ll Never Do It All! AAPS will ask if you need help if you are doing less than half. Slide 16 www. aaps. org

Volunteering - AAPS will send an open call to your community’s members whenever needed, and no less than annually - You are encouraged to serve for at least 6 months - Each community must have one person in each role at all times - Several leaders can work in the same role, and are encouraged to support each other 17

Aug. 2017 EC begins reorg of operating & board committees Sept. 2017 AAPS Communities launch w/a large, open community Nov. 12 Leadership meeting at AAPS Annual Meeting May 2018 All focus groups & sections have converted Implementation Timeline Sept. 2017 EC announces new structure & the community charge to focus groups & sections Oct. 31, 2017 All committees are restructured; populated by skills and interest of members, rather than section representation Dec. 2017 AAPS begins seeking focus groups & sections to volunteers to convert & launch their communities online Sept. 30 2018 Close of formal Sections / FGs Slide 18 www. aaps. org

Communities Based Online Slide 19 www. aaps. org

Community Tools & Features Directories Private, social network for members to manage profiles, form communities, & connect with peers & colleagues Discussions Calendars Collaborate, ask questions, Access events to find & engage provide answers or resources, with the topics that matter & discuss the hot topics of the most day Wiki Glossary Dictionary to create, edit, & add industry terms, & help educate each other Mobile Friendly Adapts to virtually any screen size or mobile device Resource Libraries Build a knowledge-base for each field of best practices, sample documents, images, videos, & more Widget Builder AAPS can share the best content anywhere & highlight its value for a broader 20 audience

What To Talk About How You Have Benefitted from the Focus Group/Section & AAPS Slide 21 www. aaps. org

Talk About Affects I have increased my scientific acumen through AAPS by attending and organizing webinars and conferences in addition to publishing in AAPS journals. This two way interaction has allowed me to bring cutting edge science back to my place of employment and incorporate it into their pipeline resulting in improved medicines and healthcare to patients and career growth for me personally. Affects have a bigger impact than a list of offerings Slide 22 www. aaps. org

Example: Focus Group Socials • • • Geared to participants’ needs Engagement, not lecture Conversations, not presentations Mingle in an informal setting Build your tribe Slide 23 www. aaps. org

Submitting Content Ideas AAPS Plans Event You Have An Idea Respond to a call in an email from AAPS Submit it at www. aaps. org/ideas Ready to Respond? Members & non-members can respond to a call or submit an idea! Make sure your AAPS profile is up-to-date to ensure you get emails about the projects that interest you. Update it at http: //members. aaps. org/ Slide 24 www. aaps. org

Members select interests while updating profiles Screeners emailed when program is launched to help promote it Members automatically invited to volunteer as screeners when joining or renewing AAPS develops a proposal for a workshop or e. Course AAPS pulls a list of volunteer screeners with interests related to topic If scores are high, AAPS proceeds with proposal Screeners update themselves on literature & screen the proposal using a rubric Volunteers emailed and invited to screen (expected time: 2 -4 hours) Screening For All! Slide 25 www. aaps. org

We look forward to seeing the AAPS communities – and your network – grow! Any Questions? Slide 26 www. aaps. org