The Golden Circle The Golden Circle The Golden

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The Golden Circle

The Golden Circle

The Golden Circle

The Golden Circle

The Golden Circle WHAT Products sold, services offered or your role at work 3

The Golden Circle WHAT Products sold, services offered or your role at work 3

The Golden Circle HOW Your strengths, values and guiding principles 4

The Golden Circle HOW Your strengths, values and guiding principles 4

The Golden Circle WHY Your purpose, cause or belief 5

The Golden Circle WHY Your purpose, cause or belief 5

The Golden Circle 6

The Golden Circle 6

The Golden Circle 7

The Golden Circle 7

The Golden Circle + Human Brain 8

The Golden Circle + Human Brain 8

The Golden Circle + Human Brain Neocortex Responsible for all of our rational and

The Golden Circle + Human Brain Neocortex Responsible for all of our rational and analytical thought, and language. Limbic System Responsible for all feelings, like trust and loyalty. It’s also responsible for all human behavior and decision-making, yet it has no capacity for language. 9

The Golden Circle + Human Brain 10

The Golden Circle + Human Brain 10

The Golden Circle + Human Brain 11

The Golden Circle + Human Brain 11

People don’t buy WHAT you do, they buy WHY you do it. - Simon

People don’t buy WHAT you do, they buy WHY you do it. - Simon Sinek

The Golden Circle Clarity of WHY Your purpose, cause or belief. Discipline of HOW

The Golden Circle Clarity of WHY Your purpose, cause or belief. Discipline of HOW Your strengths, values or guiding principles. Consistency of WHAT Products sold, services offered or your role at work.

The Golden Circle + The Cone 14

The Golden Circle + The Cone 14

The Golden Circle + The Cone 15

The Golden Circle + The Cone 15

Start With Why More Resources ● Watch Simon’s TED Talk, How Great Leaders Inspire

Start With Why More Resources ● Watch Simon’s TED Talk, How Great Leaders Inspire Action ● Learn The Science of WHY ● Read Simon’s books ● Enroll in our online WHY Discovery Course Visit startwithwhy. com for more resources to feel inspired and to inspire those around you. 16