RECRUITING SERVICES OVERVIEW 1 Agenda Recruiting Retention Training

RECRUITING SERVICES OVERVIEW 1

Agenda Recruiting & Retention Training & Accountability • Recruiting training and coaching programs Lead Generation & Management • Talent. Nest & POP • Workopolis Nurturing • Recruiting Videos & Fact Sheets • Recruiting e. Campaign • Marketing Ads & Templates • Recruiting Prez & Guest Account Onboarding & Retention • New Agent Orientation • Welcome Kits • Agent Satisfaction Surveys rlp. Network. com >Managing >Recruiting Potential Recruits Training, Coaching & Accountability Lead Generation & Management Nurturing Onboarding & Retention

Training & Accountability Setting you up for success. 2015 Program Completed • Buffini & Company - Ultimate Recruiting Solution yielded strong results 105 Brokers/Managers recruited 428 agents – over 4 new recruits person on average 2016 Program Launches • The Broker Boost program is available to Brokers/Managers in 2016, starting in April rlp. Network. com >Managing >Recruiting >Lead Generation & Management

2016 Recruiting and Retention Program

Wade Webb • Award Winning 2014 – Royal Le. Page Recruiter of the Year • Personally recruited – 20 agents in 2013 – 22 agents in 2014 – 28 agents in 2015

Brokers. Boost Recruiting and Retention Coaching Program 2016 – Provides the broker with 16 bi-weekly coaching sessions • Each session is 30 to 40 minutes in length – Brokers. Boost is a proven, step-by step guide to recruiting inside and outside of the brokerage. • You will discuss: Where and Why to Recruit, How to Build a Retention Database, What Systems and Tools to put in place and the Importance Of Building Recruiting Awareness to take your brokerage to the next level. – Saving you time, money and mistakes while growing your company profit

Brokers. Boost – Topics Covered • Where Have You Been? Past? Present? • Why and Where To Recruit • Company Culture • Building Relationships • Building Recruiting Awareness • Retention Database • Adding Value • Recruiting Your Own • Building Systems and Tools • Hiring New • Recruiting Inside and Out • Game Changers • Coaching and Training • Scripts and Dialogues, Recruiting Experienced • Recruiting Interview • What To Do When They Arrive

Testimonial from Kamloops “Having Wade as a coach for recruiting and retention in our office has completely changed our business and how we look at our business. Not only was he genuinely invested in our success but he really took the time to follow up and offer us extra help whenever we needed it. We always looked forward to his coaching sessions and were eager to find out what the next step in the plan was going to be. Any brokers should consider Wade an asset to bring on to their business as a coach. ” Tyler, Brian and Audrey Royal Le. Page Westwin Realty – Kamloops BC

Register Today! Sign-up Sheet Provided • Choose your start date: April 6 th or 11 th at 11 am PST • Your Cost is $600. 00 (retails for $1200. 00) • Return sign-up form to Yvonne Ratigan • Haven’t quite decided? Email your sign up sheet to jenniferiezzi@royallepage. ca and kellyv@royallepage. ca before March 15, 2016

Talent. Nest & POP Generate and manage leads • New - attracts applicants from 50+ online job boards • Over 239% more recruitments leads in 2015 • Includes completed POP candidate assessment • Track and manage ALL your prospects to hire via Talent. Nest’s applicant tracking system • Unique URL to manage your own recruiting efforts Action Items 1. Take the Talent. Nest training webinar on rlp. Network. com 2. Retrieve your unique Talent. Nest URL 3. Apply URL to your online recruiting lead sources – career website/page, online job postings, social media, blog, email 4. Take the POP training webinar on rlp. Network. com >Managing >Recruiting >Lead Generation & Management

Workopolis Partnering to save you money. • Preferred access to Canada’s largest and most trafficked career website • 83% discount includes unlimited job posts/re-posts (offer open until Jan 31) • Ideal for all roles – sales, management, training, admin, support • Royal Le. Page branded template for optimal visibility • Dedicated training and support for optimal results • Route sales role leads to your Talent. Nest account including POP Action Items 1. Contact Kim Alexander at 1. 855. 559. 6756 x. 8746, or Kim. Alexander@workopolis. com 2. Take the 7 -minute best practice webinar before posting any job for best results rlp. Network. com >Managing >Recruiting >Lead Generation & Management

Recruiting Videos & Fact Sheets Show potential recruits “what’s in it for me? ” • Three new ‘Why I Joined Royal Le. Page’ agent videos – new, experienced and team leader (all under 1: 30) • Ten updated Fact Sheets detail the ‘Royal Le. Page Toolkit for Success’ and provide substance to our promise to ‘Maximize Your Earning Potential’ Action Items 1. Embed videos and link Fact Sheets via: • • Career website/pages Online job ads Social media Blog 2. Include printed Fact Sheets in your interview package rlp. Network. com >Managing >Recruiting >Tools

Recruiting e. Campaign Stay top of mind. • Twelve automated drip emails highlight “The Royal Le. Page Toolkit for Success” • Dripped weekly or monthly via pre-built Marketing Centre campaigns • • Links to updated Fact Sheets for each component of our Toolkit for Success Embed new recruiting videos and route sales role leads to your Talent. Nest Action Items 1. Watch tutorials 1 & 2 for instructions on leveraging the Recruiting e. Campaign 2. Set up weekly and monthly campaigns 3. Add your Talent. Nest URL and default recruiting or your company-specific videos 4. Add current prospects now and individual prospects as they come in rlp. Network. com >Managing >Recruiting >Tools

Marketing Ads & Templates More sizzle! • • • ‘By The Numbers’ (national & provincial) #1 (in select provinces) ‘Is What We Do’ ads ‘We’re Hiring’ ad/poster Toolkit for Success Action Items 1. Leverage all of these resources for: • • • Career website/pages Print and online recruiting ads Social media sharing and blog content Direct marketing to prospective recruits Posting in the office Inclusion in your interview package rlp. Network. com >Managing >Recruiting >Marketing Ads & Templates

Recruiting Presentation & Guest Account Closing your next recruit. • Articulate your value proposition with the customizable Recruiting Presentation • Show them the scope of our services with guest access to rlp. Network Action Items 1. Customize the recruiting presentation with your unique brokerage value proposition, services and area market info. Watch for quarterly updates! 2. Provide your potential recruits with guest access to rlp. Network. com >Managing >Recruiting >Tools

Onboarding Welcoming your new recruit! • Get new recruits off to a running start with a customizable five -week New Agent Orientation plan with daily activities and training that set recruits up for success • • • Week 1: Orientation, administration and industry-specific training Week 2: Marketing strategies and the Royal Le. Page Marketing Centre Week 3: Sales training and campaigns Week 4: The power of digital marketing Week 5: Tools to grow your business, overview of designations and events • Welcome kits mailed out on a weekly basis include a welcome letter from President and CEO Phil Soper, personalized leatherette portfolio, name badge, pin and welcome brochure Action Items 1. Download and customize the New Agent Orientation plan. Watch for quarterly updates! rlp. Network. com >Managing >Agent Training >Agent Onboarding

Agent Satisfaction Surveys Happiness is retention! • • How satisfied are your agents? How likely are they to stay? Will they refer other agents and prospects to your brokerage? Identify operational, management and leadership opportunities and compare yourself to industry norms Understand how well positioned you are for growth Have a one-on-one review for in-depth analysis Royal Le. Page sponsors the cost of participation once every 3 years for companies with 35+ agents (sample size needed for statistically significant results) 25 companies and 1, 600 agents participated in the initial pilot where, on average, we matched industry norms and will only get better! Watch for communications to register

Questions? recruiting@royallepage. ca THANK YOU! 18