RECRUITMENT COLD CALLING SCRIPT What I will cover
- Slides: 8
RECRUITMENT COLD CALLING SCRIPT
What I will cover ◦ The issues with training and cold calling ◦ A bad script ◦ A good script ◦ A high converting script
The issues with cold calling ◦ Training is wrong ◦ Scripts don’t work ◦ Most of what you are taught is wrong ◦ Business owners and managers don’t practice what they teach ◦ Not everybody is a buyer!!!
Gatekeepers ◦ 95% of calls will be speaking to them ◦ Easier to get through to ◦ They know what they are doing ◦ They are told not to put sales calls through ◦ They can spot recruiters a mile off
A bad script/call ◦ GK: X company Sarah speaking, how can I help ◦ You: Afternoon Sarah I wonder if you can be put me through to HR/Manager’s name/recruitment ◦ GK: My I ask what the calls in regards to? ◦ You: Recruitment blah…. ◦ GK: Now they want to get rid of you: In a meeting, you can email info@, we have a PSL ect ◦ You: Ok I will try again later (And you never do).
A good script… Kind of ◦ GK: X company Sarah speaking, how can I help ◦ You: Afternoon Sara, is Debbie in HR around by any chance? ◦ GK: My I ask what the calls in regards to? ◦ You: Sure I work with companies locally and recruit for X position that I saw advertised and wondering if we can help ◦ GK: They may want to get rid of you: In a meeting, you can email info@, we have a PSL ect ◦ You: Deal with their objection or wait to be put through… ◦ Client: Hello Debbie speaking: ◦ You: Hi Debbie this is Kader calling from blah the number 1 agency in the world can I help you recruit for it please? ◦ Client: Objections ect or an easy win.
A better script ◦ GK: X company Sarah speaking, how can I help ◦ You: Afternoon Sara, is Debbie in HR around by any chance? OR… Hi Sarah, Are you able to patch me through to Debbie ◦ GK: Sure can I ask who is calling please…. ◦ You: Sure, it is You (don’t say company name). Phase it as “its name from London” or “Can you tell her it is Name” ◦ GK: They may want to get rid of you: In a meeting, you can email info@, we have a PSL ect ◦ You: Deal with their objection or wait to be put through… ◦ Client: Hello Debbie speaking: ◦ You: Hi Debbie, calling in reference to X job, is the position still live. ◦ Client: It is/ If not find out if any other role is live or future positions, ask if they want a call back or info sent. ◦ You: I know this particular position can be hard to fill and just wondered have or are you currently working with external agencies? ◦ Client: Yes… No we don’t – find out why is it cost, service… if it is services you can ask for 1 shot. ◦ You: Are you open now to using us?
Probably the best script ◦ Client: Hello Debbie speaking: ◦ You: Hi Debbie, I want to be up front this is a cold call, I don’t know if you want to hang up now or give me 30 seconds to say why I was prompted to call today. ◦ Client: OK… no thanks the most common reply “depends what it is about” or *laughs* ◦ You: I typically work with companies that tell me that 1. They are sick of recruiters sending them bad CVs 2. tired of the non stop calls and chase ups. You may tell me that everything is fine with that now…? ? ◦ Client: You got that right mate!!!! ◦ You: Depending on how it goes… Prove you are different… don’t act desperate even though you called. “do you believe this could be fixed? ? … I may or may not be able to help you…. But “pitch”. If I was to find X candidate and come back to you with their profile and not chase up ect… would you be open to meeting/working together. ◦ Client: It depends… ect… all agencies say that (rare). ◦ You: set a challenge … “ 5 days… CV sent” or “send weekly email updates” ect.
