1 Membership Recruiting and Retention Membership Recruiting and
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Membership Recruiting and Retention
Membership Recruiting and Retention Current Member Status 44, 276 (3, 945) Active Members 12, 734 Born Prior to 1940 (29%) 4489 Born Prior to 1930 (10%) 325 Born Prior to 1920 (>1%) Information as of 1 April 2019
Membership Recruiting and Retention Current Member Status 42, 280 Home Mailing Addresses (95%) 33, 652 Home Phone Numbers (76%) 20, 787 Email Addresses (47%) 4, 374 Cell Phone Numbers (10%) Information as of 1 April 2019
Membership Recruiting and Retention Current Member Phone Status National Home Phone Numbers 33, 652 Cell Phone Numbers Both Home & Cell Phone Numbers No Phone Number 949 Golden West 2892 4, 374 350 3, 151 246 9401 Information as of 1 April 2019
Membership Recruiting and Retention Current Member Website Usage Login since 12 July 2015 Login for last 12 months 3179 1624 2018 748 2019 876 Information as of 1 April 2019
Membership Recruiting and Retention What is Recruiting and Retention? Recruiting – Bringing in new people into our organization Retention – Keeping the members we have Which is more important?
Membership Recruiting and Retention For a Healthy Organization, Where Should the Focus Be? Taking Care of Current Members
Membership Recruiting and Retention The Member Experience From the moment members click the “join” button to the day their membership is set to expire, they're deciding if they’ll stay , or if they'll go.
Membership Recruiting and Retention Member Experience Lifecycle 1 2 NEED AWARENESS Pair your product or service with the problem it solves. Prospective members become aware of your brand due to products, services, and experiences providing value. 4 5 INTERACTION EXPERIENCE ENGAGEMENT 70% of the reasons why members join are based on how the members feel they are being treated. 78% of the prospective members who do not join do so because of a poor service experience. Positive interactions that begin soon after joining, have the greatest potential longterm value. 3
Membership Recruiting and Retention Mapping the Member Journey Attracting Renewing Joining Engaging
Membership Recruiting and Retention Success in Creating a New Member 1. Map out the sign-up process and ask what can be done better. 2. Map out the onboarding process, the first 90 days. Is it clear, simple and welcoming for the new member. 3. Map out the next 180 days of engagement with personalized information. 4. Map out the 90 days leading to their expiration date with clear, targeted communication.
Membership Recruiting and Retention Changing A Culture THINKING OUTSIDE IN It’s about #1 ME Transformative Design Experiences start with… FOCUSING ON END-TO -END TECHNOLOGY Mobile and cloud first Building a CULTURE OF CURIOUSITY and creativity
Membership Recruiting and Retention It’s a DIGITAL world 68% of people check their devices within 15 minutes of waking up 80% of people say they have their device with them all the time 50% of people say 177 minutes spent per day on devices
Membership Recruiting and Retention Welcome to Micro-Moments One dozen 1 minute and 10 second “sessions” every day “The Zero Moment” “The Moment of Truth” “The Moment of Need …”
Membership Recruiting and Retention Micro-Moments know, do, go, buy I-WANT-TO-KNOW moments Curiosity can be triggered by anything and satisfied at any time. I-WANT-TO-DO moments We seek instruction for just about everything. I-WANT-TO-GO moments Our digital lives connect us to our physical world. I-WANT-TO-BUY moments Mobile assists in purchases across channels.
Membership Recruiting and Retention Top Reasons Members Do Not Renew Their Membership
Membership Recruiting and Retention Recruiting Approaches Direct Approach
Membership Recruiting and Retention Recruiting Approaches Intellectual Approach
Membership Recruiting and Retention Recruiting Approaches Testimonial Approach
Membership Recruiting and Retention Recruiting Approaches Interpersonal Approach
Membership Recruiting and Retention Recruiting Approaches Invitational Approach
Membership Recruiting and Retention Recruiting Approaches Service Approach
Membership Recruiting and Retention Recruiting Approaches Direct Approach Intellectual Approach Testimonial Approach Interpersonal Approach Invitational Approach Service Approach
Membership Recruiting and Retention Questions ? ? ? and Comments !!!
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Membership Recruiting and Retention Back-up Slides
Membership Recruiting and Retention Building Membership Reports
Membership Recruiting and Retention Building Membership Reports
Membership Recruiting and Retention Building Membership Reports
Membership Recruiting and Retention Building Membership Reports
Membership Recruiting and Retention Building Membership Reports
Membership Recruiting and Retention Building Membership Reports
Membership Recruiting and Retention Building Membership Reports
Membership Recruiting and Retention Building Membership Reports
Membership Recruiting and Retention Building Membership Reports
Membership Recruiting and Retention Questions ? ? ? and Comments !!!
Membership Recruiting and Retention Formatting Downloaded Reports What the sheet looks like when it’s first downloaded. Here’s how to turn this into something that’s useful.
Membership Recruiting and Retention Formatting Downloaded Reports Click on “Find & Select” dropdown box and select “Replace. ”
Membership Recruiting and Retention Formatting Downloaded Reports From this box copy “Member/Non-Member – “ Don’t forget the space after the dash.
Membership Recruiting and Retention Formatting Downloaded Reports Paste the Member/Non. Member – that you just copied into the “Find What” Box. Leaving the “Replace with” Box empty, click on the “Replace All” box.
Membership Recruiting and Retention Formatting Downloaded Reports Repeat the process using the “Custom Field Data –” instead of the “Member/Non-Member – “.
Membership Recruiting and Retention Formatting Downloaded Reports Click on this corner so worksheet turns gray. This means that the whole sheet has been selected.
Membership Recruiting and Retention Formatting Downloaded Reports Click on the Format dropdown and then select “Auto. Fit Column Width. ”
Membership Recruiting and Retention Formatting Downloaded Reports
Membership Recruiting and Retention Formatting Downloaded Reports Freezing the Top Row allows you to see what the column represents as you scroll up and down.
Membership Recruiting and Retention Formatting Downloaded Reports This is what the spread should look like now.
Membership Recruiting and Retention Formatting Downloaded Reports The final step is to do a “save as” and convert the file from a comma separated value (CSV) file to an Excel Workbook.
Membership Recruiting and Retention Questions ? ? ? and Comments !!!
MEMBERSHIP STRUCTURE One category of membership – Regular Three Eligibility Criteria 1. Served honorably in uniformed service 2. Be a family member (spouse, child, grandchild, parent, or grandparent) of someone who qualifies under #1 above. 3. Special circumstances approved by Excom Two dues options 1. 2. Term membership a. Free to all members 30 and under b. $20. 00 per year to all members over 30 Life membership $450. 00
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