ramimounla 1 600 000 000 1 400 000







































- Slides: 39


@ramimounla







1, 600, 000, 000 1, 400, 000, 000 1, 200, 000, 000 1, 000, 000 800, 000, 000 600, 000, 000 400, 000, 000 200, 000, 000 0 0 China India Facebook USA China Facebook India USA

38 years 13 years 4 years 3. 5 years 35 days

Babylonian Empire Egyptian Empire Roman Empire 27 Greek Empire Byzantine Empire 300 AD


demo Pull social data

demo Push social data

demo Internal Communication

https: //www. crm-appstore. com/products/Social. CRM/2013



PERFORMANCE Data analysis must be fully interactive Data acquisition moving towards real-time SCALABILITY Automatic provisioning Expensive processing of high data volume Semi-automatic scaling ROBUSTNESS Limited impact of infrastructure failure

RAW DATA PROCESSING ANALYSIS Pipelines Twitter Facebook ORG 1 Content extraction / sentiment / storage ORG 2 Boards Content extraction / sentiment / storage Blogs ORG 3 News Content extraction / sentiment / storage You. Tube ORG 4 Content extraction / sentiment / storage RSS ORG N … Cloud Service Infrastructure-as-a-Service (Iaa. S) SQL Azure







RAW DATA PROCESSING Twitter Facebook Boards Word. Press ANALYSIS ORG 1 Content extraction / sentiment / storage ORG 2 ORG 3 News You. Tube ORG 4 Tumblr … ORG N

Having an amazing experience with my new Windows Phone! It’s my first day with it, so now I can finally give this junk i. Phone away. SENTIMENT ENGINE Identify Sentences Identify Words Having an amazing experience with my new Windows Phone! It’s my first day with it, so now I can finally give this junk i. Phone away. Having an amazing experience with my new Windows Phone ! It is my first day with it , so now I can finally give this junk i. Phone away. Tag Parts of Speech Having VBG (Verb, gerund) Group into Phrases Having VP (Verb phrase) Detect Sentiment Having It is an DT (Determiner) an amazing experience NP (Noun phrase) an amazing experience my first day Positive with it so now amazing JJ (Adjective) experience NN (Noun) with my new Windows Phone PP (Preposition phrase) with. . . IN (Preposition). . . It. . . NP (Noun phrase). . . with my new Windows Phone I can finally give Neutral this junk i. Phone away Negative




Regular customer for 2 years and spent $4, 500 to date Amy Bob is a new customer who just bought a $2, 000 mountain bike Bob Joe is a recent customer that has only bought some apparel to date Joe






