SOC Mobile Internet 260 000 240 000 220

主流產業發展之變化 專利數量 奈米科技 生物科技 數位內容 SOC Mobile 網際網路 Internet 260, 000 240, 000 電子商務 220, 000 美國核發的專利內容/數量 200, 000 x 半導體 PC電腦 180, 000 160, 000 x x 140, 000 x 120, 000 合成原料 與航太 100, 000 航空 80, 000 電子 電訊 40, 000 x x x x x 汽車 60, 000 20, 000 x x x 1850 1860 1870 1880 1890 1900 1910 1920 x WW 2 1930 1940 1950 年度 1960 1970 1980 1990 2005 2010 2015

a. 顧客價值主張之變化 Fitness For Use 六 O 年代 合用(產品行銷) Conformance With Standard 七 O 年代 符合標準(品質行銷) Meet Customer Needs 八 O 年代 滿足顧客需要(4 P行銷) Exceed Customer Expectation 九 O 年代 超越顧客期望(優勢行銷) Customer Driven 2000 年代 顧客驅動(體驗行銷) 2010 ~ Creating Value To Customer 創造顧客價值(價值行銷)

產業經濟時代顧客關係模式 (The Selling Product-out System) Boundary of company 人力 / 資源 work 產品 / 服務 顧客群

知識經濟時代顧客關係模式 Customer-Driven System Boundary of company Purpose Means R / P Value P / S Total Satisfaction of Customers (outside and inside) Improvement

Factor 4 to Factor 10 超級汽車 Per 100 KM / 17. 8 L CO 2 8. 7 L 4. 6 L 2. 1 L 0. 4 L 39. 2 Kg 19. 1 Kg CO 2 10. 1 Kg CO 2 1980 1990 2000 4. 6 Kg 0. 9 Kg CO 2 2010 2020

Factor 4 to Factor 10 Power Consumption 綠建築 2 2 per (M * Year) 。 200 CO 2 100 M =Per household 。 100 。 。 50 20 。 10 14, 000 Kg 。=Kw*hr 7, 000 Kg CO 2 3, 500 Kg CO 2 1980 1990 2000 1400 Kg 700 Kg CO 2 2010 2020

Global Enterprise Business System Global Supply-Chain Complexity Global Resources Competition Market Needs Change Dramatically Global Branding product Life-Cycle Shrinking Marketing & Sales Customer’s Requirements Change Frequently R&D Strategic Management Concurrent Engineering Product Planning Product Development Product Design Procurement Production Delivery Management Support & Service FMS & JIT System Shorten Order Fulfillment Processes / Increase Customers Response Time Continuously Improve Quality Level Up To World-Class Building Up Global Lowest Cost Structure Building Up Global FMS / BTO System Long Term Commitment To Talent Cultivation / CSR Practice

Green Enterprise Business System Global Resources Competition Global Supply-Chain Complexity product Life-Cycle Shrinking Market Needs Change Dramatically Global Branding with Green identification Marketing & Sales Customer’s Requirements Change Frequently R&D Strategic Management Green Evolution Green Product Planning Green Product Development Green Product Design Green Procurement process Green Production Process Green Delivery Management Green Support & Service Global Competitive Advantage Shorten Order Fulfillment Processes / Increase Customers Response Time Continuously Improve Quality Level Up To World-Class Building Up Global Green Supply Chain Talent Development System / Corporate KM System Long Term Commitment To CSR Practice

D. 網路經濟 之商業模式創新 成長引擎 資源整合力 Resources Supplier Space Cost Flow Complementor BM Resetting Synergy Space Company (User Free) Market Space Competitor Value Space Customer

Thank You 請多指教