QUIZ Pengantar Manajemen Pemasaran Nomor 1 Jelaskan apa
![QUIZ Pengantar Manajemen Pemasaran QUIZ Pengantar Manajemen Pemasaran](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-1.jpg)
![Nomor #1 • Jelaskan apa yang dimaksud dengan needs, wants, dan demand! Apa bedanya? Nomor #1 • Jelaskan apa yang dimaksud dengan needs, wants, dan demand! Apa bedanya?](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-2.jpg)
![Nomor #2 • Gambarkan diagram/model dari perilaku konsumen, lengkap dengan black box-nya! • Sebutkan Nomor #2 • Gambarkan diagram/model dari perilaku konsumen, lengkap dengan black box-nya! • Sebutkan](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-3.jpg)
![Nomor #3 • Apa perbedaan antara Segmenting dan Targeting dalam STP? • Apa saja Nomor #3 • Apa perbedaan antara Segmenting dan Targeting dalam STP? • Apa saja](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-4.jpg)
![Marketing Mix is the set of tools (four Ps) the firm uses to implement Marketing Mix is the set of tools (four Ps) the firm uses to implement](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-5.jpg)
![Selling Concept vs. Marketing Concept Created by: ivan. prasetya@b 0 chun. com Selling Concept vs. Marketing Concept Created by: ivan. prasetya@b 0 chun. com](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-6.jpg)
![So, What Is Marketing? Pulling It All Together Created by: ivan. prasetya@b 0 chun. So, What Is Marketing? Pulling It All Together Created by: ivan. prasetya@b 0 chun.](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-7.jpg)
![Marketing Strategy and the Marketing Mix Marketing Strategy and the Marketing Mix](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-8.jpg)
![Model of Consumer Behavior Created by: ivan. prasetya@b 0 chun. com Model of Consumer Behavior Created by: ivan. prasetya@b 0 chun. com](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-9.jpg)
![Factors Influencing Consumer Behavior Created by: ivan. prasetya@b 0 chun. com Factors Influencing Consumer Behavior Created by: ivan. prasetya@b 0 chun. com](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-10.jpg)
![Five Stages in the Buyer Decision Process 1. Need recognition: internal, external stimuli 2. Five Stages in the Buyer Decision Process 1. Need recognition: internal, external stimuli 2.](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-11.jpg)
![Created by: ivan. prasetya@b 0 chun. com Created by: ivan. prasetya@b 0 chun. com](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-12.jpg)
![Requirements for Effective Segmentation: MASDA ü [M]easurable: size, purchasing power, and profiles of the Requirements for Effective Segmentation: MASDA ü [M]easurable: size, purchasing power, and profiles of the](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-13.jpg)
- Slides: 13
![QUIZ Pengantar Manajemen Pemasaran QUIZ Pengantar Manajemen Pemasaran](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-1.jpg)
QUIZ Pengantar Manajemen Pemasaran
![Nomor 1 Jelaskan apa yang dimaksud dengan needs wants dan demand Apa bedanya Nomor #1 • Jelaskan apa yang dimaksud dengan needs, wants, dan demand! Apa bedanya?](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-2.jpg)
Nomor #1 • Jelaskan apa yang dimaksud dengan needs, wants, dan demand! Apa bedanya? • Jelaskan apa yang dimaksud dengan marketing mix! • Buatlah diagram yang menjelaskan bagaimana hubungan antara needs & wants, STP, dan marketing mix dalam rangka menciptakan profit melalui kepuasan pelanggan! Berilah penjelasan singkat tentang diagram yang Anda buat!
![Nomor 2 Gambarkan diagrammodel dari perilaku konsumen lengkap dengan black boxnya Sebutkan Nomor #2 • Gambarkan diagram/model dari perilaku konsumen, lengkap dengan black box-nya! • Sebutkan](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-3.jpg)
Nomor #2 • Gambarkan diagram/model dari perilaku konsumen, lengkap dengan black box-nya! • Sebutkan faktor-faktor apa saja yang mempengaruhi perilaku konsumen tersebut! • Jelaskan apa saja 5 tahapan dalam proses keputusan pembelian konsumen! • Ada 5 peran dalam proses keputusan pembelian, yaitu: [1] initiator, [2] influencer, [3] decider, [4] buyer, dan [5] user. Jelaskan apa saja perbedaannya! Berikan contoh!
![Nomor 3 Apa perbedaan antara Segmenting dan Targeting dalam STP Apa saja Nomor #3 • Apa perbedaan antara Segmenting dan Targeting dalam STP? • Apa saja](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-4.jpg)
Nomor #3 • Apa perbedaan antara Segmenting dan Targeting dalam STP? • Apa saja variabel yang biasanya digunakan dalam proses Segmenting? Uraikan! • Ada 5 kriteria yang biasa digunakan untuk menentukan segmentasi yang efektif, yaitu: Measurable, Accessible, Substantial, Differentiable, dan Actionable, atau biasa disingkat menjadi MASDA. Jelaskan apa perbedaannya dan berikan contoh! • Buatlah STP untuk mobil Daihatsu Ayla!
![Marketing Mix is the set of tools four Ps the firm uses to implement Marketing Mix is the set of tools (four Ps) the firm uses to implement](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-5.jpg)
Marketing Mix is the set of tools (four Ps) the firm uses to implement its marketing strategy. 7 P Product 7 V Variety Customer Solution/ Satisfaction Price Promotion Place People Physical Evidence Process Value Voice Venue Vocation Visibility Variability Cost Communication Convenience Contact Core Complexity Created by: ivan. prasetya@b 0 chun. com 7 C
![Selling Concept vs Marketing Concept Created by ivan prasetyab 0 chun com Selling Concept vs. Marketing Concept Created by: ivan. prasetya@b 0 chun. com](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-6.jpg)
Selling Concept vs. Marketing Concept Created by: ivan. prasetya@b 0 chun. com
![So What Is Marketing Pulling It All Together Created by ivan prasetyab 0 chun So, What Is Marketing? Pulling It All Together Created by: ivan. prasetya@b 0 chun.](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-7.jpg)
So, What Is Marketing? Pulling It All Together Created by: ivan. prasetya@b 0 chun. com 1 -49
![Marketing Strategy and the Marketing Mix Marketing Strategy and the Marketing Mix](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-8.jpg)
Marketing Strategy and the Marketing Mix
![Model of Consumer Behavior Created by ivan prasetyab 0 chun com Model of Consumer Behavior Created by: ivan. prasetya@b 0 chun. com](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-9.jpg)
Model of Consumer Behavior Created by: ivan. prasetya@b 0 chun. com
![Factors Influencing Consumer Behavior Created by ivan prasetyab 0 chun com Factors Influencing Consumer Behavior Created by: ivan. prasetya@b 0 chun. com](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-10.jpg)
Factors Influencing Consumer Behavior Created by: ivan. prasetya@b 0 chun. com
![Five Stages in the Buyer Decision Process 1 Need recognition internal external stimuli 2 Five Stages in the Buyer Decision Process 1. Need recognition: internal, external stimuli 2.](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-11.jpg)
Five Stages in the Buyer Decision Process 1. Need recognition: internal, external stimuli 2. Information search: personal sources, family sources, public sources, experiential sources 3. Evaluation of alternatives 4. Purchase decision 5. Post-purchase behavior Created by: ivan. prasetya@b 0 chun. com
![Created by ivan prasetyab 0 chun com Created by: ivan. prasetya@b 0 chun. com](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-12.jpg)
Created by: ivan. prasetya@b 0 chun. com
![Requirements for Effective Segmentation MASDA ü Measurable size purchasing power and profiles of the Requirements for Effective Segmentation: MASDA ü [M]easurable: size, purchasing power, and profiles of the](https://slidetodoc.com/presentation_image/428e41b5577ff40fd04f3d8f138735ea/image-13.jpg)
Requirements for Effective Segmentation: MASDA ü [M]easurable: size, purchasing power, and profiles of the segments ü [A]ccessible: refers to the fact that the market can be effectively reached and served ü [S]ubstantial: refers to the fact that the markets are large and profitable enough to serve ü [D]ifferentiable: refers to the fact that the markets are conceptually distinguishable and respond differently to marketing mix elements and programs ü [A]ctionable: refers to the fact that effective programs can be designed for Created attracting and serving the segments by: ivan. prasetya@b 0 chun. com
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