PT Jaring Data Interaktif Wisma Indovision 11 th

PT. Jaring Data Interaktif, Wisma Indovision, 11 th Fl. Jl. Raya Panjang Blok Z No. III Green Garden, Jakarta 11520 Phone: +6221 -5818855; Fax: +6221 -5825530, +6221 -58302414 A Private Sector Led Initiative September 2003

imen is a private sector-led project initiated by PT Jaring Data Interaktif (JDI) and consists of a consortium of organizations who are primary stakeholders in the ICT and education sector in Indonesia. A Private Sector Led Initiative

PT Jaring Data Interaktif (JDI) • Independently operates the 24 -hour SWARA parliamentary channel (similar to C-SPAN) established with assistance from USAID & IFES • is the web development and support provider for the Indonesian Election Commission (KPU) for the upcoming elections for the period until October 2004 • Has supported several other national initiatives related to the media sector as part of its responsibility as a good corporate citizen A Private Sector Led Initiative

PT Jaring Data Interaktif (JDI) has contributed over US$1 million per year in satellite airtime, programming and operations to develop imen A Private Sector Led Initiative

The imen Objectives • To transmit educational programs and materials to schools, universities, state agencies, civil society organizations, homes and businesses through direct broadcast of television, audio and data using satellite and cable transmissions. • To cover students, teachers, parents, caregivers, public officials, businesses, universities, colleges, civil society and other organizations by offering programs of instruction, training, distance learning and participatory civic education with interactive information, communications and emerging technologies • To provide a resource for Indonesia that can be used primarily to enhance reforms in education with coexistent benefits in programs of democratisation, health, governance, environment, ethnic and societal issues A Private Sector Led Initiative

imen is currently being developed by private efforts and self-funding of the following partners who have agreed to work together to develop • Infrastructure • Content • Distribution • Training for HR • Revenue Streams A Private Sector Led Initiative

A Private Sector Led Initiative

The future development of imen is based on a premise that the timely & appropriate application of well-accepted media technologies will offer a balanced value proposition that fosters consumer demand ultimately lead to sustainable business models within the imen A Private Sector Led Initiative

imen therefore serves as an AGGREGATOR OF EDUCATIONAL CONTENT AND SERVICES A Private Sector Led Initiative

Today, research shows that 83% of the Indonesian population depend on television as their main source of information. A Private Sector Led Initiative

imen therefore starts with extensive usage of TELEVISION as a 24 -hour education channel, followed by radio & internet data channels. A Private Sector Led Initiative

The appeal of an audio-video media such as television helps us to create new audiences in places of learning that were previously not reached, in schools, universities, training centers and offices. (Today, television audiences are primarily in the homes, where education competes heavily with entertainment and mostly does not win the audience share battle) A Private Sector Led Initiative

The Live Studio Recorded Television Channel Live Studio Multimedia Channels Recorded to local TV/Radio Stations all over Indonesia Interactive Software Data Channel Audio Channel Free Program Relay Digital Library + Printed Program Guide & Magazine for Education Centers A Private Sector Led Initiative

Equipment for Cable TV Channels Satellite TV Decoder & Antenna Satellite PCI Card Television Video & Audio Computer Data Handheld Devices Simputers A Private Sector Led Initiative

imen is currently being developed by private efforts and self-funding to set up a series of Pilot Projects to demonstrate the following; -Technical Feasibility -Market Acceptance -Financial Self Sustenance A Private Sector Led Initiative

m. LC Network Multimedia Learning Centers imen Pilot Projects initiated 5 37 65 100 Universities & Training Centers Agricultural Training Centers Out of School Education Centers Islamic Boarding Schools Primary & Secondary Schools (Pesantrens) • Universitas Indonesia • Department of • UWI Agriculture • Universitas Terbuka • ARS International University • Cybermedia College • Department of Education, Out of Schools and Youth • Management Qolbu with AA Gymnastiar • Rotary Club • Kabelvision • Nurani Dunia We are seeking additional funding & strategic participation for developing these Pilot Projects to full scale implementation all over Indonesia. A Private Sector Led Initiative

What makes imen different? 1. We have already started: we have 22 partners in the imen consortium and we have access to 3, 000 hours of educational TV programming from our partners 2. imen fosters student participation: using a combination of job-relevant education programs assisted by trained on-site facilitators 3. imen fosters Training Centers: with a viable revenue generating business model A Private Sector Led Initiative

The Approach Content Experts m. Learning Training Facilitators Education Network Teachers / Trainers Students • Provides Teachers With Tools To Improve Quality of Education • Trains More Teachers in Teaching Skills and Knowledge • Provides Students With Quality Informative Programs • Provides Training Facilitators who Implement Activities • Get Institutionalized As a Part of the Education Process A Private Sector Led Initiative

Education Life Stages Covered Parenting Prenatal and Infant Preschool College Education Primary Education Career Education Graduate Education Middle Education Distance Learning Continuing Education Secondary Education A Private Sector Led Initiative

The Educational Content Prescribed Curriculum Enhancement Community Education for schools & universities with National Organizations and NGOs Skill Building Education Knowledge Updating via Certified Multimedia Distance Learning For Industry & Occupation- Specific segments A Private Sector Led Initiative

Partnering with Experts for Content INDUSTRY EXPERTS Marketing Schools & Universities Management Community Centers Banking & Finance Satellite Channel Training Center Engineering Live Weekly Multimedia Interactive TV Program Companies Info. Tech Human Resources Reception Hardware LIVE Enhanced Industry Curriculum INTERACTIVE Computer Basics Microsoft Office Spoken English Revenue Share Skill Updating Formal & Non-Formal Certification Education Certificate Religious Civic Education Health Environment Free Classroom Informal Education A Private Sector Led Initiative

New Content Initiatives Underway Certification Programs Informal Education • Computer Literacy • Microsoft Office Basic • Microsoft Office Advance • Graphics & Animations • English Language • Bahasa Indonesia Language • Management Principles • Advertising & Communication • Marketing & Competition • Rural Marketing & Sales • Entrepreneurship • Basic Accounting and Finance • Allied Health • Nursing & Healthcare • Equivalency Programs • Children's Education • Children’s Story Telling • Political Education • Science Education • Mathematics • Physics • Music – Drums • Music – Guitars • Music – Bass • Music - Keyboards A Private Sector Led Initiative

imen CHANNELS A Private Sector Led Initiative

imen caters to the educational needs of a highly segmented audience by providing dedicated daily or weekly timeslots for niche community broadcasts A Private Sector Led Initiative

Television Broadcast Phase 1 Schools Siaran Dik. Das. Men Siaran Anak 2 hrs/day 0800 - 0830 0900 - 1000 1330 - 1400 1. 5 hrs/day 1000 - 1030 1100 - 1130 1700 - 1730 Education Executive Television 4 hrs/day 2000 - 0000 Universities Siaran m-Learning 2 hrs/day 0530 - 0630 1500 - 1600 Siaran DIKTI 2 hrs/day 0700 - 0800 0830 - 0900 1030 - 1100 Siaran UT 2 hrs/day 0630 - 0700 1730 - 1900 Fisheries Islamic Schools Religion Agriculture Science Siaran PLSP Siaran Pertanian Siaran LIPI Siaran DKP Siaran Pesantren Siaran Agama 2 hrs/day 1230 - 1330 1600 - 1700 2 hrs/day 1130 - 1230 1900 - 2000 1 hrs/day TBA 2 hrs/day 0430 - 0500 1400 - 1500 2 hrs/day 0000 – 0130 0300 - 0430 0500 - 0530 PENDIDIKAN LUAR SEKOLAH DAN PEMUDA A Private Sector Led Initiative

Audio Broadcast Working with leading radio stations all over Indonesia, imen will relay educational audio programs to all centres via satellite to subsequently be relayed via local radio stations. ØLanguage Programs ØStory Telling ØInteractive Talk Shows ØInterviews ØNews bulletins ØAnalysis programs ØInfotainment ØEdutainment A Private Sector Led Initiative

Data Broadcast Service Web-Based Educational Data Portal Daily Information Updates Digital Video Downloads • Past Episodes • Special Editions • Short Clips Digital Audio Downloads • Interviews • Talk Shows • Short Clips Digital Book Downloads • Text Books • Reference Books • Articles Software Downloads • Freeware • Utilities • Learning Programs Community Tools Email Bulletin Board Polling Classified Ads A Private Sector Led Initiative

imen needs the support of funding agencies and strategic partners to establish a network of 4, 000 multimedia-enabled education centers. A Private Sector Led Initiative

Channel Reach & Distribution Development Phases PHASE Description Phase 1 Establish TV, Audio and Data Broadcast 100 community centres 100 schools 20 universities 100 companies Expand Distribution & Develop Programming 500 community centres 300 schools 50 universities 200 companies 5 Mobile Vans Expand Distribution & Develop Programming 1000 community centres 1000 schools 100 universities 300 companies 10 Mobile Vans Strengthen Programming & Reach 1800 community centres 2000 schools 200 Universities 100 companies 100 Mobile Vans Jul 2003 to Dec 2003 Phase 2 Jan 2004 to Jun 2004 Phase 3 Jul 2004 to Dec 2004 Phase 4 Jan 2005 onwards Distribution Reach A Private Sector Initiative

Funding Plan & Revenue Streams International Donors Corporate Donors Private Donors HARDWARE, EQUIPMENT & START-UP OPERATIONS funding revenue Community Programmers Advertisers Channels Revenue Share Content Partners Services Partners A Private Sector Led Initiative

Where imen needs support A. Support establishment of new multimedia learning centers across Indonesia B. Support production of new multimedia content and programs C. Support development of content production facilities in the regions D. Support ongoing training of teachers and coordinators A Private Sector Led Initiative

About JDI PT Jaring Data Interaktif has been involved in the following projects in the past that we believe serve as credentials to carry out the project as described in this proposal. 1. Swara Channel: We independently operate and manage SWARA Channel for the Indonesian Parliament. Initially funded by IFES and USAID, this channel has been established to promote transparency in the process of democracy. This is the local equivalent of US C-SPAN channel. 2. Ministry of Education Programs – Siaran DIKTI and Siaran Pustekkom: Since 1999, we have supported the Ministry of Education to relay national educational programs on our channels for 60 minutes daily. 3. Universitas Terbuka – Education Program: We air a 30 minute daily educational program, 7 days a week, to support over 230, 000 students of UT all over Indonesia. 4. Indonesian Parliament: Kommisi II – Internet Support: We have developed a website for Kommisi II and provide other training and web hosting support to them. Ikut Mencerdaskan Bangsa Melalui Pendidikan

5. Indonesian Parliament: MPR - Internet Support: We have developed Internet sites and provide several Internet services for the MPR. 6. KPU (Election Commission) - Internet Support and Training: We have developed the KPU website and have trained their staff in Internet and multimedia video production. 7. Social Organization Projects – We have supported several organizations with free of cost or on highly subsidized media services on both Q and Swara channels. Some of these clients are; International Republican Institute , National Democratic Institute, Yayasan Anak Bangsa Mandiri, Badan Koordinasi Penanaman Modal, Gereja Pantekosta di Indonesia, International Foundation for Election Systems We believe that our organization has the track record of being a socially responsible media through the projects we have handled in the past.

Contact Us Sachin Gopalan Chief Executive Officer E-mail: sachin. gopalan@jditeam. com Januar Chandra Chief Finance Officer E-mail: januar. chandra@jditeam. com Andi Budimansyah Vice President Operations E-mail: andi. budimansyah@jditeam. com Wisma Indovision, 11 th Fl. Jl. Raya Panjang Blok Z No. III Green Garden, Jakarta 11520 Phone: +6221 -5818855; Fax: +6221 -5825530, +6221 -58302414 A Private Sector Led Initiative