Propaganda Techniques used to influence opinions emotions attitudes

Propaganda

• Techniques used to influence opinions, emotions, attitudes or behavior. • It can be negative or positive. • The purpose is to persuade • In advertising the purpose is to claim “superiority” in order to sell product. • Makes audience believe in something or want to do something.

Elements of propaganda – Message—what it’s saying – Purpose—why the government wants/needs to say this – Audience—to whom it’s directed – Methods—how they do it • Examine the images, people, slogans, fonts, symbols and colours to see what tactics they’re using

Methods commonly used • Most posters appeal to or attack a person’s: – Patriotism – Sense of duty / work ethic – Manhood – Womanhood – Guilt/shame – Family – Other?

• Consider ALL of these as we analyze the following posters. • Do YOU see any common themes or tactics being used?

Analyze the poster

Your Assignment • Create your own propaganda poster to achieve one of the purposes above • Your poster must contain all elements of propaganda AND be visually pleasing (not looking for Rembrandt!) • Above all: Be appropriate in your purpose and message. Ask yourself: What did the government want to get across and how could they best do it?

Grading Scale Message /10 Purpose /10 Audience /10 Methods /10 Visual appeal /10