Comprehension Skill Propaganda I can identify propaganda and

Comprehension Skill: Propaganda I can identify propaganda and persuasive techniques used in propaganda.

What is Propaganda? • Propaganda is an effort to make people believe a certain opinion or act in a certain way.

What are the types of Propaganda Techniques? Overgeneralization Testimonial Bandwagon Flattery Transfer Faulty Cause-and -Effect

Overgeneralization • Making statements based on too few facts.

Testimonial • Uses a celebrity or an expert to support a product.

Bandwagon • Persuading consumers to do something because “Everyone else” is doing it.

Flattery • Making customers feel “smart” for using a product.

Transfer • Associating a popular person with a product so consumers transfer their admiration for the person to the product.

Faulty Cause-and-Effect • Suggesting or promising, for example, that consumers will be happier or better off simply as a result of using the product.

Identifying Propaganda 1. Traveling west is dangerous for those who are not prepared. 2. Anyone who travels out West is likely to prosper.

“Anyone who travels out West is likely to prosper. ” • Sentence 2 is a form Overgeneralization because it is based on too few facts or examples. • Some people who travel west may prosper, but not all of them.

Checking for Understanding • Which of the following statements are a form of propaganda and why? • Sentence 1: Farmers who use only John’s Market are making the best decision for their farms. • Sentence 2: John’s Market is used by many farmers of the Platte Valley.

Farmers who use only John’s Market are making the best decision for their farms. • Sentence 1 is a form of Flattery because it is designed to make the farmers feel smart in their decision. • There may be other markets in the area that might be better than John’s

Try these ones! • Come to California. Everyone in the country is going west—don’t miss the golden opportunity

Look back at the definitions • Come to California. Everyone in the country is going west—don’t miss the golden opportunity • Overgeneralization = making statements based on too few facts. • Testimonial = using a celebrity or an expert to support a product. • Bandwagon = persuading consumers to do something because “everyone else” is doing it. • Flattery = making a customer feel “smart” for using a product. • Transfer = associating a popular person with a product so consumers transfer their admiration for the person to the product. • Faulty Cause-and-Effect = suggesting or promising, for example, that consumers will be happier simply as a result of using the product.

Look back at the definitions • “I only travel in a Way West Wagon, ” says Captain John Anderson. “They’re the best wagons money can buy. ” • Overgeneralization = making statements based on too few facts. • Testimonial = using a celebrity or an expert to support a product. • Bandwagon = persuading consumers to do something because “everyone else” is doing it. • Flattery = making a customer feel “smart” for using a product. • Transfer = associating a popular person with a product so consumers transfer their admiration for the person to the product. • Faulty Cause-and-Effect = suggesting or promising, for example, that consumers will be happier simply as a result of using the product.

Look back at the definitions • Find happiness by moving to the West. • Overgeneralization = making statements based on too few facts. • Testimonial = using a celebrity or an expert to support a product. • Bandwagon = persuading consumers to do something because “everyone else” is doing it. • Flattery = making a customer feel “smart” for using a product. • Transfer = associating a popular person with a product so consumers transfer their admiration for the person to the product. • Faulty Cause-and-Effect = suggesting or promising, for example, that consumers will be happier simply as a result of using the product.

Look back at the definitions When the President of the United States visited Independence, Missouri, he stayed at Maxwell’s Hotel. • Overgeneralization = making statements based on too few facts. • Testimonial = using a celebrity or an expert to support a product. • Bandwagon = persuading consumers to do something because “everyone else” is doing it. • Flattery = making a customer feel “smart” for using a product. • Transfer = associating a popular person with a product so consumers transfer their admiration for the person to the product. • Faulty Cause-and-Effect = suggesting or promising, for example, that consumers will be happier simply as a result of using the product.

Bandwagon • This is an example of bandwagon because it is persuading the consumer that everyone else is going to California, so they better do it too.

Try these ones! • “I only travel in a Way West Wagon, ” says Captain John Anderson. “They’re the best wagons money can buy. ”

Testimonial • This is an example of testimonial because it is uses a celebrity or expert to support the Way West Wagon company.

Try these ones! • Find happiness by moving to the West.

Faulty Cause-and-Effect • This is an example of Faulty Cause-and. Effect because it suggests or promises, for example, that consumers will be happier simply by going West.

Try these ones! • When the President of the United States visited Independence, Missouri, he stayed at Maxwell’s Hotel.

Transfer • This is an example of Transfer because it causes the consumer to associate the President of the United States with Maxwell’s Hotel.

What did you learn? Tell your partner one you learned from the lesson. Tell your partner something you now know that you didn’t know before the lesson about propaganda and persuasive techniques. ~ Think, partner share, share out ~~~~~~~~~~~~~~~~~ ~Now complete Practice pg. 126 & 127~