Propaganda Techniques Introduction to advertising KWL List what

Propaganda Techniques Introduction to advertising

KWL �List what you know about: �Advertising � target audience �propaganda techniques �influence of advertising on consumer �List what you want to know : �Advertising �target audience �propaganda techniques �influence of advertising on consumer

Essential Questions �What is a target audience? �What are some of the propaganda techniques found in advertising? �How does advertising influence me?

Where do we find advertising? �Magazines �Newspapers �TV �Radio �Billboards �Pop Ups on the computer �Clothing �Other?

Advertising Facts �The average number of 30 second ads that a child is exposed to in a year is around 20, 000 �The average cost for Super Bowl ads was $2. 5 -2. 9 million per 30 second spot in 2010 �The ABC network is reported asking for $1. 7 million for a 30 second ad airing during the Oscar’s

Target Audience �A target audience is a specific group of people in which an advertisement is aimed. �Characteristics of a target audience: �Age �Gender �Region in which one lives �Occupation �Interest

Who is the target audience? The Green Hornet

Who is the target audience?

Propaganda �Propaganda is spreading ideas and information. �Propaganda uses persuasion as a technique to get the consumer to: �Think the way the advertiser (company) thinks about the product or situation �Buy a certain product �To believe something, or act in a certain way

Techniques we will discuss �Bandwagon �Expert opinion �Testimonial �Misleading Claims �Emotional Appeal (Transfer) �Repetition �Rhetorical Question

Bandwagon �Persuades you to do something by letting you know others are doing it too. �“Everyone is doing it/buying it”

Expert Opinion �Experts recommend the product, so you should buy it. 4 out of 5 doctors recommend this for dandruff Dermatologist Recommended

Testimonial �Uses quotes, endorsements or images from people in order to connect them with a product. �Can connect celebrity to a product �They are NOT experts in the field

Misleading Claims �May use certain words to make you think the product is great, superior, etc. Wrinkle Cream Illustrating before and after Includes a disclaimer stating “Simulated Imagery. ” Reduces wrinkles by 57%

Emotional Appeal (Transfer) �A person will have strong feelings about a situation or product. �Ads create emotional connection that draws you into the ad and makes you feel a certain way. It will make you want to transfer the feelings created in the ad to a situation or product. What feelings do you experience when you see these ads?

Repetition �Repeating the name of the product, logo, or symbol several times throughout the advertisement.

Rhetorical Question �Statement posed as a question. �Made to make you think about the product as the answer.

Questions to ask to help you analyze an advertisement. �What is happening in the ad? �What is the ad selling? �What are the people in the ad doing? �What do the facial expressions suggest? Answer these Questions about your ad: �Who is the target audience? �What propaganda technique is being used?

Create �Create an illustration of an advertisement for: �i. Pod nano �Your target audience is: �Males and Females �Pre-teen to young adults �Use the technique that is given! �Be sure to write the technique on your paper!

Review Essential Questions �What is a target audience? �What are some of the propaganda techniques found in advertising? �How does advertising influence me?

Completion of KWL �List what you learned about: �Advertising �target audience �propaganda techniques �influence of advertising